Online Marketing Services was the largest of Baidu, Inc.’s 2 reported lines in fiscal 2025, at $9.70B — 53% of $18.46B.
| Product and Service | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2023 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Online Marketing Services | $81.20B | $9.70B | ||||||
| Membership | — | — | ||||||
| Other Revenue Other | $53.40B | $8.76B | ||||||
| Other Revenue Ai Cloud | — | — | ||||||
| Online Advertising Service | — | — | ||||||
| Other Revenue Iqiyi Membership Service | — | — | ||||||
| Others | — | — | ||||||
| Other Revenue | — | — | ||||||
| Other Revenue Content Distribution | — | — | ||||||
| Interest Income Earned From Provision Of Financial Services | — | — | ||||||
| Other Revenue Iqiyi Content Distribution | — | — | ||||||
| Total | $134.60B | $18.46B |
In fiscal 2025, which ended December 31, 2025, the 2 revenue lines Baidu, Inc. reported in this breakdown added up to $18.46B. That was down 86.3% from $134.60B in fiscal 2023, the latest earlier year this breakdown was reported. Online Marketing Services was the largest revenue line, at $9.70B or 52.6% of the total, followed by Other Revenue Other ($8.76B, 47.4%).
Compared with fiscal 2023, the latest earlier year reported, every sizeable revenue line reported in both years shrank. Other Revenue Other held up best, down 83.6% to $8.76B, while Online Marketing Services fell the most, down 88.1% to $9.70B. Over fiscal 2023 to 2025, revenue across these revenue lines went from $134.60B to $18.46B, a compound annual decline of 63.0%. Online Marketing Services' share of the total fell from 60.3% to 52.6% over the same years.
The table also keeps 9 revenue lines that Baidu, Inc. no longer reports, so earlier years can still be read on their original basis; use "Show 9 discontinued" beneath the table to see them. This breakdown covers 8 fiscal years between 2016 and 2025, as reported in Baidu, Inc.'s annual filings.
Baidu Core Business was the largest of Baidu, Inc.’s 2 reported lines in fiscal 2025, at $14.66B — 79% of $18.56B.
| Segment | FY 2015 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2023 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Baidu Core Business | $103.47B | $14.66B | ||||||
| Baidu Core | — | — | ||||||
| Iqiyi | $31.87B | $3.90B | ||||||
| Total | $135.34B | $18.56B |
In fiscal 2025, which ended December 31, 2025, the 2 segments Baidu, Inc. reported in this breakdown added up to $18.56B. That was down 86.3% from $135.34B in fiscal 2023, the latest earlier year this breakdown was reported. Baidu Core Business was the largest segment, at $14.66B or 79.0% of the total, followed by Iqiyi ($3.90B, 21.0%).
Compared with fiscal 2023, the latest earlier year reported, every sizeable segment reported in both years shrank. Baidu Core Business held up best, down 85.8% to $14.66B, while Iqiyi fell the most, down 87.8% to $3.90B. Over fiscal 2023 to 2025, revenue across these segments went from $135.34B to $18.56B, a compound annual decline of 63.0%. Baidu Core Business' share of the total rose from 76.4% to 79.0% over the same years.
The table also keeps 1 segment that Baidu, Inc. no longer reports, so earlier years can still be read on their original basis; use "Show 1 discontinued" beneath the table to see them. This breakdown covers 8 fiscal years between 2015 and 2025, as reported in Baidu, Inc.'s annual filings.
Baidu, Inc. (BIDU) breaks its revenue down by revenue line and segment. In fiscal 2025, its largest revenue line was Online Marketing Services, with $9.70B or 52.6% of the total, followed by Other Revenue Other at $8.76B (47.4%).
Online Marketing Services was Baidu, Inc.'s largest revenue line in fiscal 2025, with $9.70B in revenue, 52.6% of the $18.46B reported across its 2 revenue lines.
Baidu Core Business was Baidu, Inc.'s largest segment in fiscal 2025, with $14.66B in revenue, 79.0% of the $18.56B reported across its 2 segments.
Every figure is taken from Baidu, Inc.'s annual financial filings and shown as reported: each line keeps the name the company gives it, years follow its own fiscal calendar, and lines it has stopped reporting stay in the table for the years they were reported.
The breakdown by revenue line covers fiscal 2016 to 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.