Bath & Body Works BBWI Revenue Breakdown

NYSE BBWI
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As of: Oct 19, 2026 · 3:59 PM EDT
Annual revenue breakdowns for Bath & Body Works, fiscal 2009 to 2026, as reported in its filings.
Annual history

Bath & Body Works Revenue by Revenue Channel

Years FY 2021–2026
Lines 3
FY 2026 Total $7.29B

Stores - U.S. & Canada (A) was Bath & Body Works’s largest revenue line in fiscal 2026, bringing in $5.58B of $7.29B (77%).

Bath & Body Works revenue by revenue channel, fiscal 2021 to 2026
Revenue Channel FY 2021 FY 2022 FY 2023 FY 2024 FY 2025 FY 2026
Stores - U.S. & Canada (A) $5.48B $5.51B $5.53B $5.58B
Direct - U.S. & Canada $1.75B $1.58B $1.47B $1.40B
Bath Body Works International $339.00M $340.00M $299.00M $314.00M
Total $7.56B $7.43B $7.31B $7.29B
Totals include 1 discontinued line from earlier reporting.

Bath & Body Works revenue by revenue channel: what the figures show

Bath & Body Works brought in $7.29B from its three revenue lines in fiscal 2026, the year ended January 31, 2026. That was down 0.2% from $7.31B in fiscal 2025. Stores - U.S. & Canada (A) was the largest at $5.58B (76.6%), ahead of Direct - U.S. & Canada at $1.40B (19.1%) and Bath Body Works International at $314.00M (4.3%).

Compared with fiscal 2025, Bath Body Works International grew fastest, up 5.0% to $314.00M, while Direct - U.S. & Canada fell the most, down 5.4% to $1.40B. From fiscal 2023 to 2026, combined revenue from these revenue lines fell from $7.56B to $7.29B, a compound annual decline of 1.2%. Stores - U.S. & Canada (A)'s share of the total rose from 72.4% to 76.6%.

Annual history

Bath & Body Works Revenue by Legal Entity

Years FY 2009–2014
Lines 3
FY 2014 Total $10.77B

Guarantor Subsidiaries was Bath & Body Works’s largest revenue line in fiscal 2014, bringing in $10.05B of $10.77B (93%).

Bath & Body Works revenue by legal entity, fiscal 2009 to 2014
Legal Entity FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014
Guarantor Subsidiaries $9.01B $9.57B $9.72B $10.05B
Non-Guarantor Subsidiaries $2.59B $3.33B $2.74B $3.19B
Eliminations -$1.98B -$2.54B -$2.00B -$2.46B
Total $9.61B $10.36B $10.46B $10.77B

Bath & Body Works revenue by legal entity: what the figures show

Bath & Body Works brought in $10.77B from its three revenue lines in fiscal 2014, the year ended February 1, 2014. That was up 3.0% from $10.46B in fiscal 2013. Guarantor Subsidiaries was the largest at $10.05B (93.3%), ahead of Non-Guarantor Subsidiaries at $3.19B (29.6%).

Compared with fiscal 2013, Non-Guarantor Subsidiaries grew 16.5% to $3.19B and Guarantor Subsidiaries grew 3.4% to $10.05B. From fiscal 2011 to 2014, combined revenue from these revenue lines grew from $9.61B to $10.77B, a compound annual growth rate of 3.9%. Guarantor Subsidiaries' share held steady at about 93.3%.

The total is net of Eliminations, which took $2.46B off revenue in fiscal 2014.

Annual history

Bath & Body Works Revenue by Segment Reporting Information, by Segment

Years FY 2009
Lines 3
FY 2009 Total $9.04B

Victoria'S Secret was Bath & Body Works’s largest segment in fiscal 2009, bringing in $5.60B of $9.04B (62%).

Bath & Body Works revenue by segment reporting information, by segment, fiscal 2009 to 2009
Segment Reporting Information, by Segment FY 2009
Victoria'S Secret $5.60B
Bath &Amp; Body Works $2.37B
Other Operating $1.07B
Total $9.04B

Bath & Body Works revenue by segment reporting information, by segment: what the figures show

Bath & Body Works brought in $9.04B from its three segments in fiscal 2009, the year ended January 31, 2009. Victoria'S Secret was the largest at $5.60B (62.0%), ahead of Bath &Amp; Body Works at $2.37B (26.3%) and Other Operating at $1.07B (11.8%).

Questions

Bath & Body Works Revenue Breakdown FAQ

How does Bath & Body Works make money?

Bath & Body Works (BBWI) reports its revenue by revenue channel, by legal entity and by segment reporting information, by segment. In fiscal 2026, Stores - U.S. & Canada (A) was its largest revenue line, bringing in $5.58B (76.6% of the total), followed by Direct - U.S. & Canada at $1.40B (19.1%).

What is Bath & Body Works' largest revenue line?

Stores - U.S. & Canada (A) was Bath & Body Works' largest revenue line in fiscal 2026, bringing in $5.58B, or 76.6% of the $7.29B total across its three revenue lines.

What is Bath & Body Works' largest segment?

Victoria'S Secret was Bath & Body Works' largest segment in fiscal 2009, bringing in $5.60B, or 62.0% of the $9.04B total across its three segments.

Which Bath & Body Works revenue line is growing the fastest?

Among Bath & Body Works' revenue lines that make up at least 2% of revenue, Bath Body Works International grew fastest in fiscal 2026, up 5.0% from $299.00M to $314.00M.

Where does this revenue breakdown data come from?

Every figure comes from Bath & Body Works' annual financial filings, as reported. Each line keeps the name Bath & Body Works gives it, and years follow its fiscal calendar.

How far back does Bath & Body Works' revenue breakdown go?

Bath & Body Works' revenue by revenue channel goes back to fiscal 2021, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.