Retail was Build-A-Bear Workshop’s largest product and service line in fiscal 2026, bringing in $485.96M of $536.03M (91%).
| Product and Service | FY 2017 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|
| Retail | $446.18M | $456.16M | $460.33M | $485.96M | ||||
| Commercial Product & Service | $18.52M | $25.41M | $31.39M | $38.75M | ||||
| Gift Card Breakage | $5.10M | $6.30M | $6.50M | $6.20M | ||||
| International Franchising | $3.23M | $4.54M | $4.69M | $5.13M | ||||
| Total | $473.04M | $492.41M | $502.90M | $536.03M |
Build-A-Bear Workshop brought in $536.03M from its four product and service lines in fiscal 2026, the year ended January 31, 2026. That was up 6.6% from $502.90M in fiscal 2025. Retail was the largest at $485.96M (90.7%), ahead of Commercial Product & Service at $38.75M (7.2%) and Gift Card Breakage at $6.20M (1.2%). The remaining line, International Franchising, brought in $5.13M.
Compared with fiscal 2025, Commercial Product & Service grew 23.5% to $38.75M and Retail grew 5.6% to $485.96M. From fiscal 2023 to 2026, combined revenue from these lines grew from $473.04M to $536.03M, a compound annual growth rate of 4.3%. Retail's share of the total fell from 94.3% to 90.7%.
North America was Build-A-Bear Workshop’s largest region in fiscal 2026, bringing in $451.22M of $529.83M (85%).
| Geography | FY 2011 | FY 2011 | FY 2012 | FY 2013 | FY 2015 | FY 2016 | FY 2016 | FY 2017 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | $408.88M | $426.24M | $425.14M | $451.22M | |||||||||||
| Europe | $55.85M | $56.14M | $65.23M | $71.69M | |||||||||||
| Other Geographic Region | $3.20M | $3.73M | $6.03M | $6.93M | |||||||||||
| Total | $467.94M | $486.11M | $496.40M | $529.83M |
Build-A-Bear Workshop brought in $529.83M from its three regions in fiscal 2026, the year ended January 31, 2026. That was up 6.7% from $496.40M in fiscal 2025. North America was the largest at $451.22M (85.2%), ahead of Europe at $71.69M (13.5%) and Other Geographic Region at $6.93M (1.3%).
Compared with fiscal 2025, Europe grew 9.9% to $71.69M and North America grew 6.1% to $451.22M. From fiscal 2023 to 2026, combined revenue from these regions grew from $467.94M to $529.83M, a compound annual growth rate of 4.2%. North America's share of the total fell from 87.4% to 85.2%.
Direct To Consumer was Build-A-Bear Workshop’s largest segment in fiscal 2026, bringing in $485.96M of $529.83M (92%).
| Segment | FY 2011 | FY 2011 | FY 2012 | FY 2013 | FY 2015 | FY 2016 | FY 2016 | FY 2017 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Direct To Consumer | $446.18M | $456.16M | $460.33M | $485.96M | |||||||||||
| Retail | — | — | — | — | |||||||||||
| Commercial | $18.52M | $25.41M | $31.39M | $38.75M | |||||||||||
| International Franchising | $3.23M | $4.54M | $4.69M | $5.13M | |||||||||||
| Total | $467.94M | $486.11M | $496.40M | $529.83M |
Build-A-Bear Workshop brought in $529.83M from its three segments in fiscal 2026, the year ended January 31, 2026. That was up 6.7% from $496.40M in fiscal 2025. Direct To Consumer was the largest at $485.96M (91.7%), ahead of Commercial at $38.75M (7.3%) and International Franchising at $5.13M (1.0%).
Compared with fiscal 2025, Commercial grew 23.5% to $38.75M and Direct To Consumer grew 5.6% to $485.96M. From fiscal 2023 to 2026, combined revenue from these segments grew from $467.94M to $529.83M, a compound annual growth rate of 4.2%. Direct To Consumer's share of the total fell from 95.4% to 91.7%.
Build-A-Bear Workshop (BBW) reports its revenue by product and service, by geography and by segment. In fiscal 2026, Retail was its largest product and service line, bringing in $485.96M (90.7% of the total), followed by Commercial Product & Service at $38.75M (7.2%).
Retail was Build-A-Bear Workshop's largest product and service line in fiscal 2026, bringing in $485.96M, or 90.7% of the $536.03M total across its four product and service lines.
North America was Build-A-Bear Workshop's largest region in fiscal 2026, bringing in $451.22M, or 85.2% of the $529.83M total across its three regions.
Direct To Consumer was Build-A-Bear Workshop's largest segment in fiscal 2026, bringing in $485.96M, or 91.7% of the $529.83M total across its three segments.
Commercial Product & Service grew faster than Retail in fiscal 2026, up 23.5% from $31.39M to $38.75M. Retail grew 5.6% to $485.96M.
Every figure comes from Build-A-Bear Workshop's annual financial filings, as reported. Each line keeps the name Build-A-Bear Workshop gives it, and years follow its fiscal calendar.
Build-A-Bear Workshop's revenue by product and service goes back to fiscal 2017, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.