Build-A-Bear Workshop BBW Insider Ownership

NYSE BBW

$24.79 +0.23 (+0.94%)

As of: Oct 21, 2026 · 9:46 AM EDT

Insider Holdings by Owner

2.27Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

4.66%

▼-0.075% pp QoQ

Shares Held by Insiders

580.87K

filed for Sep 2026

▼-2.84% QoQ

Shares Outstanding

12.47Mn

12,467,170 shares

Direct Holdings

580.87K

Indirect: 0

Net Shares Traded (QoQ)

-16.97K

net selling in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 10, 2026

Over the past 12 months, Build-A-Bear Workshop insiders sold $437,854 of stock on the open market (10.82K shares) and made no open-market purchases.

Behind Build-A-Bear Workshop's open-market sales in the past 12 months were 3 insiders, and no insider bought.
The largest open-market sales of BBW in the past 12 months were by Sharon Price John (Director), totaling $272,949 (6.82K shares), most recently on August 24, 2026.
In transactions other than open-market trades, Build-A-Bear Workshop insiders received 51.63K shares in stock awards, gave up 10.83K shares to cover taxes or exercise prices and gave away 52.51K shares as gifts over the past 12 months.
Per Business Quant, BBW insiders together hold 580.87K shares based on their latest Form 4 filings, or 4.66% of the 12.47Mn shares outstanding; that total is down 2.84% from 597.84K shares at the end of Q2 2026 and down 23.93% from 763.64K shares at the end of Q3 2025.
None of the 580.87K shares held by Build-A-Bear Workshop insiders is held through trusts, partnerships or family members; all are direct holdings.
Business Quant counts 12 insiders with holdings in Build-A-Bear Workshop stock, among the officers, directors and 10% owners who have filed a Form 4 in the past two years.
Build-A-Bear Workshop's top three insider holders by shares held are Sharon Price John (Director, 181.65K shares), Eric R. Fencl (CAO, General Counsel & Secretary, 111.55K shares) and Vojin Todorovic (Chief Financial Officer, 79.14K shares).
Of the shares held by BBW insiders, 31.27% belong to Sharon Price John.
Over the past 12 months, 11 insiders reported transactions in Build-A-Bear Workshop stock in 28 Form 4 filings.
These insider figures for Build-A-Bear Workshop are based on Form 4 filings through August 25, 2026.

Form 4 Holdings

Insiders Holding BBW

Insiders 16

Shares held 2.27Mn

Of outstanding 18.23%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Capital Llc Cannell	TenPercentOwner	0	1,442,674	1,442,674	63.5%	02 Dec, 2022
2	Sharon Price John	President And Ceo	181,653	0	181,653	8.0%	25 Aug, 2026
3	Jennifer Kretchmar	Chief Merchandising Officer	113,963	0	113,963	5.0%	06 Oct, 2023
4	Eric R Fencl	Cao, Gen. Counsel Secretary	111,550	0	111,550	4.9%	10 Jun, 2025
5	Maxine Clark	Founder	7,790	79,331	87,121	3.8%	10 Mar, 2023
6	Vojin Todorovic	Chief Financial Officer	79,142	0	79,142	3.5%	05 Jun, 2026
7	Craig Leavitt	Director	67,840	0	67,840	3.0%	12 Jun, 2026
8	J. Christopher Hurt	Chief Ops Experience Officer	59,049	0	59,049	2.6%	05 Jun, 2026
9	Robert L Jr Dixon	Director	48,428	0	48,428	2.1%	17 Jun, 2024
10	David D. Henderson	Chief Revenue Officer	20,687	0	20,687	0.9%	05 Jun, 2026
11	Narayan Raghu Iyengar	Director	18,716	0	18,716	0.8%	12 Jun, 2026
12	George Carrara	Director	13,940	0	13,940	0.6%	12 Jun, 2026
13	Lesli Rotenberg	Director	12,488	0	12,488	0.5%	12 Jun, 2026
14	Yevgeny Fundler	Chief Legal Officer Secretary	7,458	0	7,458	0.3%	05 Aug, 2026
15	Richard A Johnson	Director	5,124	0	5,124	0.2%	12 Jun, 2026
16	James A Goldman	Director	3,219	0	3,219	0.1%	12 Jun, 2026

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

1,182 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
24 Aug, 2026	Sharon Price John	Director	Disposed S	6,818	$40.03	$272.95K	181,653	Direct
04 Aug, 2026	Yevgeny Fundler	Chief Legal Officer Secretary	Disposed F	156	$34.28	$5.35K	7,458	Direct
01 Jul, 2026	Sharon Price John	Director	Disposed G	10,000	$0.00	$0	188,471	Direct
12 Jun, 2026	Sharon Price John	Director	Acquired D	23,336	—	—	198,471	Direct
11 Jun, 2026	George Carrara	Director	Acquired A	2,663	—	—	13,940	Direct
11 Jun, 2026	Sharon Price John	Director	Acquired A	2,663	—	—	221,807	Direct
11 Jun, 2026	Richard A Johnson	Director	Acquired A	2,663	—	—	5,124	Direct
11 Jun, 2026	Lesli Rotenberg	Director	Acquired A	2,663	—	—	12,488	Direct
11 Jun, 2026	James A Goldman	Director	Acquired A	2,663	—	—	3,219	Direct
11 Jun, 2026	Narayan Raghu Iyengar	Director	Acquired A	2,663	—	—	18,716	Direct
11 Jun, 2026	Craig Leavitt	Director	Acquired A	3,698	—	—	67,840	Direct
05 Jun, 2026	George Carrara	Director	Disposed S	3,000	$34.52	$103.57K	11,277	Direct
03 Jun, 2026	Vojin Todorovic	Chief Financial Officer	Disposed F	466	$35.27	$16.44K	79,142	Direct
03 Jun, 2026	Sharon Price John	President And Ceo	Disposed F	982	$35.27	$34.64K	219,144	Direct
03 Jun, 2026	David D. Henderson	Chief Revenue Officer	Disposed F	464	$35.27	$16.37K	20,687	Direct
03 Jun, 2026	J. Christopher Hurt	Chief Ops Experience Officer	Disposed F	466	$35.27	$16.44K	59,049	Direct
30 Apr, 2026	Sharon Price John	President And Ceo	Disposed F	5,300	$36.94	$195.78K	220,126	Direct
30 Apr, 2026	Vojin Todorovic	Chief Financial Officer	Disposed F	1,609	$36.94	$59.44K	79,608	Direct
30 Apr, 2026	J. Christopher Hurt	Chief Ops Experience Officer	Disposed F	1,604	$36.94	$59.25K	59,515	Direct
30 Apr, 2026	David D. Henderson	Chief Revenue Officer	Disposed F	245	$36.94	$9.05K	21,151	Direct

Showing 1 to 20 of 1,182 transactions