Beasley Broadcast Group, Inc. is a multi-platform media company primarily engaged in operating radio stations throughout the United States. The company offers integrated marketing solutions to local and national advertisers across audio, digital, and event platforms. Beasley Broadcast Group, Inc. owns and operates radio stations in multiple markets including Augusta, GA, Boston, MA, Charlotte, NC, Detroit, MI, Fayetteville, NC, Fort Myers-Naples, FL, Las Vegas, NV,…
Beasley Broadcast Group, Inc. is a multi-platform media company primarily engaged in operating radio stations throughout the United States. The company offers integrated marketing solutions to local and national advertisers across audio, digital, and event platforms. Beasley Broadcast Group, Inc. owns and operates radio stations in multiple markets including Augusta, GA, Boston, MA, Charlotte, NC, Detroit, MI, Fayetteville, NC, Fort Myers-Naples, FL, Las Vegas, NV, Middlesex, NJ, Monmouth, NJ, Morristown, NJ, Philadelphia, PA, and Tampa-Saint Petersburg, FL.
Beasley Broadcast Group, Inc. generates revenue primarily through the sale of advertising time to local, regional, and national advertisers, including national network advertisers who purchase commercials of varying lengths. A growing source of revenue comes from station-related digital product suites that enable enhanced audience interaction and participation, along with integrated digital advertising solutions. Local sales staff generate the majority of local and regional advertising sales through direct solicitations of advertising agencies and businesses, while a national representation firm handles sales to advertisers outside local markets.
The company operates through the following segments: Radio Broadcasting.
- Radio Broadcasting: This segment involves the ownership and operation of radio stations that provide audio programming to listeners across various demographics. Beasley Broadcast Group, Inc. utilizes HD Radio digital technology on most of its stations to improve sound quality and offer additional channels. The company also operates FM translators and booster stations to extend coverage into areas where primary signals are weak due to distance or terrain.
- Radio Broadcasting: The segment includes multiple market clusters, each consisting of radio stations in a specific geographic area such as Philadelphia, PA, or Las Vegas, NV. These clusters allow the company to target diverse listener groups and enhance advertising appeal. Beasley Broadcast Group, Inc. pays royalties to performing rights organizations including ASCAP, BMI, SESAC, and GMR for the public performance of musical compositions, and to Sound Exchange for sound recordings streamed online.
- Radio Broadcasting: Beasley Broadcast Group, Inc. offers integrated marketing solutions that combine over-the-air broadcasting with digital platforms and live events to create comprehensive advertising campaigns. The company adheres to FCC sponsorship identification rules, requiring on-air announcements that identify sponsors of advertisements and other content. It also pays regulatory and application fees to maintain compliance with federal broadcasting regulations.
Beasley Broadcast Group, Inc. operates in a highly competitive radio broadcasting industry, competing for listeners and advertising revenue with other radio stations in the same markets, as well as with digital audio streaming, satellite radio, broadcast and cable television, video streaming services, newspapers, magazines, outdoor advertising, and wireless media alternatives. The company also faces competition for advertising revenues from major technology firms such as Amazon, Apple, Meta, and Alphabet. Beasley Broadcast Group, Inc. seeks to maintain a competitive edge through high-quality local content, strong audience ratings, experienced management and sales teams, and targeted promotional campaigns.
Beasley Broadcast Group, Inc. serves local, regional, and national advertisers seeking to reach targeted audiences through audio and digital advertising platforms. The company’s customer base includes local businesses, national brands, advertising agencies, and organizations looking to promote products, services, or events to specific demographic groups in the markets where its radio stations operate.