Atlanta Braves Holdings, Inc. is a holding company that indirectly owns and operates the Atlanta Braves Major League Baseball Club and oversees the development and operation of the mixed use district known as The Battery Atlanta surrounding Truist Park. The company operates in the professional sports and real estate sectors, combining baseball entertainment with year round mixed use activities.

Atlanta Braves Holdings generates revenue from ticket sales, concessions, local broadcasting rights, advertising sponsorships, suites and premium seat fees, retail and licensing revenue, and shared Major League Baseball streams such as national broadcasting rights and licensing. Additionally, the mixed use segment provides office and retail rental income including overage rent and tenant reimbursements, parking, and advertising sponsorships throughout The Battery Atlanta. The primary customers include baseball fans, game attendees, broadcasters, advertisers, and tenants seeking office, retail, or hospitality space.

The company operates through the following segments:

• Baseball segment includes operations related to the Braves baseball franchise and Truist Park, deriving revenue from ticket sales, concessions, local broadcasting rights, advertising sponsorships, suites and premium seat fees, retail and licensing revenue, and shared Major League Baseball revenue streams such as national broadcasting rights and licensing.

• Mixed Use Development segment encompasses retail, office, hotel, and entertainment operations within The Battery Atlanta and surrounding area, generating revenue from office and retail rental income including overage rent and tenant reimbursements, parking, and advertising sponsorships.

Atlanta Braves Holdings holds a prominent position among the thirty Major League Baseball clubs, benefiting from a storied franchise dating back to 1871, consistent on field success, and a strong national brand. Competitive advantages include a long term stadium operating agreement granting exclusive rights to Truist Park through 2046 with extension options, a substantial mixed use development that enhances game day experience and provides non‑baseball revenue, one of the largest radio affiliate networks in Major League Baseball, and participation in league wide revenue sharing and national broadcast agreements. Competitors consist of other Major League Baseball clubs, alternative sports and entertainment providers, and competing mixed use developments in the Atlanta metropolitan area.

The company serves a diverse customer base that includes baseball spectators, television and radio broadcasters such as ESPN, TBS, Fox, NBC Universal, Sirius XM Holdings, Apple, Roku, and SportSouth Network II LLC, advertising sponsors ranging from local to national corporations, and tenants such as Comcast, Papa John’s International Inc., TK Elevator, Southwire, DCO Commercial Floors, Truist Securities, Omni Hotels, Aloft Hotels, Shake Shack, and SPACES.