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iClick Interactive Asia Group Ltd (ICLK) is a leading enterprise and marketing cloud platform based in China. The company specializes in providing a wide range of end-to-end solutions, including marketing solutions and enterprise solutions, aimed at helping clients achieve their marketing objectives.

iClick's marketing solutions cater to clients from various industries such as personal care and beauty, banking and finance, fashion, travel and hospitality, and food and beverage. These solutions enable clients to identify, engage, and activate potential customers, monitor and measure the results of marketing campaigns, and create content tailored to potential customers across different content distribution channels. iClick's marketing solutions are designed to help businesses optimize their marketing efforts and drive growth.

In May 2018, iClick launched its enterprise solutions, which help clients collect information from various consumer touchpoints and integrate it into a single data management platform. These solutions are built on WeChat, a widely used social platform in China, and are designed to provide clients with a comprehensive suite of intelligent enterprise solutions. iClick's enterprise solutions are geared towards helping businesses manage their data and make informed sales and marketing decisions.

iClick's data assets are the backbone of its solutions and data analytics capabilities. The company has analyzed approximately 2,675.1 million active profiled users or devices in terms of number of cookies placed through internet browsers in China as of March 31, 2024. iClick collects data from various channels, including proprietary tracking tools, marketers, publishers, and ad exchanges, as well as third-party strategic partners. The company's data analytics capabilities and technologies include deep learning and artificial intelligence, audience tracking engines, contextual analysis engines, natural language processing algorithms, and predictive analytics. These capabilities enable iClick to provide clients with real-time insights and actionable recommendations to drive business growth and optimize marketing campaigns.

iClick's competitive advantages include its extensive data set, sophisticated data analytics capabilities, and cutting-edge technologies. The company's ability to collect and analyze large amounts of data, combined with its expertise in online marketing, enables it to provide clients with tailored solutions that meet their specific needs. iClick's key competitors include other marketing cloud platforms and data analytics companies in China. However, iClick's strong brand recognition, extensive data set, and sophisticated data analytics capabilities position it as a leader in the industry.

iClick's customers are primarily large enterprises across various industries, including personal care and beauty, banking and finance, fashion, travel and hospitality, and food and beverage. The company's clients include well-known brands such as Estee Lauder, LVMH, and Shiseido. iClick's dedicated sales, business development, and account management team focuses on attracting more clients for its marketing solutions and enterprise solutions and optimizing the client base to focus on profitability and liquidity.

iClick's research and development initiatives are focused on leveraging its technology from its marketing solutions to provide consumers with in-depth analysis, forming 360-degree consumer profiles, and marketing automation to enhance its integrated solutions. The company has developed all of the key technologies supporting its platform and solutions in-house and relies on a combination of trademark and trade secret laws, and contractual restrictions to establish, maintain, and protect its proprietary information and other intellectual property.