Alta Equipment Group Inc. owns and operates one of the largest integrated equipment dealership platforms in North America. Through a branch network of over eighty locations across multiple states and Canadian provinces the company sells rents and provides parts and service for specialized equipment including lift trucks and other material handling equipment heavy and compact earthmoving equipment crushing and screening equipment cranes and aerial work platforms paving and asphalt equipment and other construction equipment. The firm has been active as an equipment dealership for forty one years and serves as the exclusive distributor for many original equipment manufacturers in its territories.

Alta Equipment Group generates revenue from five principal activities: new and used equipment sales parts sales repair and maintenance services equipment rentals and the sale of rental equipment. The company also offers design and build services for automated equipment installation and warehouse management system integration within its Material Handling segment. Revenue is derived from selling equipment to customers providing aftermarket parts and service support and leasing equipment on daily weekly or monthly terms.

The company operates through two reportable segments: Material Handling and Construction Equipment.

• The Material Handling segment focuses on lift trucks and other material handling equipment offering new and used equipment sales parts sales repair and maintenance services equipment rentals and rental equipment sales with an emphasis on rent to rent transactions and also provides design and build services for automated equipment installation and warehouse management system integration.

• The Construction Equipment segment deals with heavy and compact earthmoving equipment crushing and screening equipment cranes and aerial work platforms paving and asphalt equipment and other construction equipment providing new and used equipment sales parts sales repair and maintenance services equipment rentals and rental equipment sales with a focus on rent to sell transactions.

Alta Equipment Group holds a leading position among integrated equipment dealerships in North America benefiting from exclusive distribution agreements with major original equipment manufacturers such as Hyster Yale Volvo JCB CNH Takeuchi McCloskey Kubota Doppstadt and Backers. The company is recognized by original equipment manufacturers as a top dealer and has received multiple awards including the Volvo Dealer of the Year honor. Its competitive advantages stem from a fully integrated sales service and rental platform a strong aftermarket parts and service business the ability to attract and retain skilled technicians and a high quality rental fleet that supports both rent to sell and rent to rent models. These factors allow the firm to compete effectively against regional single brand dealers local rental businesses and other national equipment distributors.

Alta Equipment Group serves a broad range of end markets including food and beverage diversified manufacturing automotive municipal government education pharmaceutical and medical wholesale and retail distribution construction agriculture and forestry road building aggregate and mining utilities and power generation and recycling and waste management. Its customer base spans from small single machine owners to large construction contractors and multinational corporations with no single customer accounting for more than one percent of total revenue and the top ten customers together representing roughly six percent of revenue.