Authentic Holdings Inc. is a multi-faceted media and merchandising company that operates through subsidiaries engaged in collectible apparel, vinyl records, non-fungible tokens, over-the-air television broadcasting, and licensed motion picture content. The Authentic Heroes subsidiary creates fan-wear collectibles that embed fibers from event-worn apparel and includes a QR code that registers each item on a blockchain for provenance and immutability. It also presses vinyl…
Authentic Holdings Inc. is a multi-faceted media and merchandising company that operates through subsidiaries engaged in collectible apparel, vinyl records, non-fungible tokens, over-the-air television broadcasting, and licensed motion picture content. The Authentic Heroes subsidiary creates fan-wear collectibles that embed fibers from event-worn apparel and includes a QR code that registers each item on a blockchain for provenance and immutability. It also presses vinyl records under the “Old is Gold” brand and has produced 150,000 records to date, and operates an NFT platform on the Ethereum blockchain that has minted 500,000 tokens as part of free music NFT giveaways. Maybacks Global Entertainment functions as an over-the-air and platform-driven television network with 56 channels broadcasting movies, sports, serial shows and live events, and generates revenue from advertising, channel access fees, barter arrangements and revenue share agreements. The Goliath Motion Picture licensing arrangement provides a ten-year right to use 14,000-plus full-length motion pictures and serial television shows, which the company intends to tokenize and distribute through its own video-on-demand and linear platforms as well as to third-party networks.
The company generates revenue from the sale of Authentic Heroes fan-wear collectibles and vinyl records, from the minting and distribution of non-fungible tokens, from advertising sales, channel access fees, barter transactions and revenue share programs on the Maybacks television network, and from licensing fees and planned tokenization of the Goliath motion picture library for exhibition on its own video-on-demand and linear outlets. Authentic Heroes derives income from direct-to-consumer sales of its memorabilia and from royalties associated with its patented manufacturing process. Maybacks earns money by selling insert advertisements, participating in revenue share arrangements with content providers, utilizing vast tags for ad insertion, charging channel access fees to affiliates and engaging in barter exchanges for programming. The Goliath license is expected to produce revenue once the titles are tokenized and marketed, with an initial goal of offering the first 1,000 tokenized movies on the company’s platforms.
The company operates through the following segments:
- Authentic Heroes: This segment produces fan-wear collectibles that embed fibers from event-worn apparel and feature QR codes for blockchain provenance, presses vinyl records under the “Old is Gold” brand with 150,000 units produced to date, and operates an Ethereum-based NFT platform that has minted 500,000 tokens as part of free music NFT giveaways.
- Maybacks Global Entertainment: This segment operates an over-the-air television network with 56 channels broadcasting movies, sports, serial shows and live events, employs three full-time staff, outsources logistics and broadcasting to Wise DV, and earns revenue from insert advertisements, revenue share programs, vast tags, channel access fees and barter arrangements.
- Goliath Motion Picture Licensing: This segment holds a ten-year license to 14,000-plus full-length motion pictures and serial television shows, plans to tokenize the library beginning with an alpha version within thirty days of filing, aims to market the first 1,000 tokenized movies on its video-on-demand and linear platforms, and intends to offer the tokenized content to other television networks and film distributors.
Within the media and merchandising industry, Authentic Holdings Inc. competes with larger firms that possess greater financial, technical and marketing resources, longer operating histories, stronger brand recognition and larger customer bases, including Fanatics, Nike and Mitchell and Ness in the collectible clothing space, Sling TV and other over-the-air platforms in broadcasting, and Lionsgate, New Line Pictures and Universal Films in motion picture distribution. The company’s competitive advantages stem from its patented authenticatable articles technology, its blockchain-based provenance system for collectibles, and its low-cost over-the-air television model that leverages an owned content library and third-party logistics.
The company serves collectors of sports and music memorabilia, vinyl record enthusiasts, NFT investors, television viewers seeking free over-the-air content, and licensees or partners interested in accessing a tokenized library of motion picture and television titles.