Authentic Holdings, Inc. (OTC: AHRO)

Authentic Holdings Inc. is a multifaceted media and merchandising company that operates through subsidiaries engaged in fan wear collectibles, vinyl record production, non fungible token platforms, over the air television broadcasting, and licensed motion picture libraries.

The company’s subsidiaries include Authentic Heroes which creates fan wear items with embedded QR codes linked to a blockchain, Maybacks which operates an over the air television network, and the Goliath library which provides a catalogue of films and series for tokenization and distribution.

Revenue is generated chiefly from the sale of Authentic Heroes’ fan wear apparel and vinyl records, from advertising fees, revenue share agreements, Vast Tags, channel access fees and barter arrangements on the Maybacks network, and from the licensing or distribution of tokenized film and television content derived from the Goliath library.

The NFT platform developed by Authentic Heroes currently distributes free tokens but is designed to support future monetization through sales or licensing of digital collectibles.

The company reported revenues for the quarter ended September 30, 2024 and for the year ended December 31, 2024, indicating modest sales activity.

The company operates through the following segments.

These segments reflect the company’s core operational divisions and are not divided by region.

• Authentic Heroes: This segment creates fan wear collectibles by embedding fibers from event worn apparel into garments, registers each item on a blockchain via QR code to guarantee provenance and immutability, produces and distributes vinyl records under the Old is Gold brand with a total of 150,000 records pressed to date, and has developed an Ethereum based NFT platform capable of housing millions of tokens and has already minted 500,000 NFTs as part of a free music release.

• Authentic Heroes: The QR code enables consumers to verify the item's origin and history on a secure distributed ledger.

• Maybacks: This segment operates an over the air and platform driven television network that has expanded from 25 channels to 56 channels in the past year, broadcasts a mix of movies, sports, serial television shows and live events sourced from its own fully owned library, earns revenue from insert advertisements, revenue share programs, Vast Tags, channel access fees and barter deals, employs three full time staff members and outsources all logistics and broadcasting to Wise DV, and maintains agreements with other networks that carry its programming in exchange for revenue share.

• Maybacks: All content aired on Maybacks is drawn from its own library of movies, series and sports events, eliminating reliance on third party distributors.

• Goliath Motion Picture: This segment holds a license to use a library of over 14,000 full length movies and television shows for a ten year period, plans to begin tokenization of the titles within thirty days of this filing with an alpha version targeted for completion within ninety days, intends to market the first one thousand tokenized movies on its own video on demand and linear television platforms, and seeks to license the tokenized content to other television networks and major film production and distribution companies.

• Goliath Motion Picture: Once tokenized, the company aims to generate revenue through pay per view, subscription models and licensing fees.

Authentic Holdings Inc. competes against larger, well established rivals in each of its sectors, including Fanatics, Nike and Mitchell and Ness in the collectible apparel market, Sling TV and other over the air providers in the television broadcasting space, and Lionsgate, New Line and Universal in the film distribution arena.

These competitors typically possess greater financial resources, longer operating histories, stronger brand recognition and larger customer bases, which can give them advantages in pricing, marketing and technology development.

Authentic Holdings Inc. seeks to differentiate itself through its patented authenticatable article technology, its blockchain based provenance system for collectibles, its growing over the air channel lineup and its niche focus on tokenized film content.

Despite these advantages, the firm must contend with limited capital resources and the need to secure additional financing to execute its growth plans.

The company serves collectors of sports and music memorabilia, purchasers of vinyl records, users of non fungible token platforms, television viewers, advertisers seeking broadcast exposure, and licensees of film and television programming.

Additionally, other over the air networks that wish to carry Maybacks’ programming represent a portion of the customer base through revenue share arrangements.

The company’s products and services are accessible to customers primarily through online channels and select retail partners.