Authentic Holdings, Inc. (OTC: AHRO)

Authentic Holdings, Inc. operates as a multi-faceted media and merchandising company, with a focus on leveraging technology to create unique collectibles and content distribution. The company's operations span several segments, including the creation of "Fan-wear" collectibles, vinyl record production, and over-the-air television broadcasting. Authentic Holdings generates revenue through the sale of these products and services, as well as through advertising, licensing, and revenue-sharing agreements. The company's customer base includes collectors, music enthusiasts, and television viewers, with a particular emphasis on those interested in iconic and event-worn apparel, vinyl records, and diverse television programming.

• Authentic Heroes, Inc.: This subsidiary utilizes patented technology to transform original event-worn apparel into "Fan-wear" collectibles, embedding QR codes for provenance tracking on a blockchain. The segment also produces vinyl records under the "Old is Gold" Christmas brand and has developed an NFT platform on the Ethereum blockchain, having minted 500,000 NFTs. The target market includes collectors and fans of music and sports memorabilia.

• Maybacks Global Entertainment: Acquired as a wholly-owned subsidiary, Maybacks operates as an over-the-air and platform-driven television network. It broadcasts a variety of programs, including movies, sports, serial television shows, and live events, sourced from its own library. Revenue is generated through insert advertisements, revenue share programs, Vast Tags, channel access fees, and barter agreements. The network caters to viewers seeking free TV and channel access as an alternative to traditional cable and satellite services.

Authentic Holdings competes in several industries, facing significant competition from well-established players. In the collectible clothing and memorabilia market, it competes with companies like Fanatics, Nike, and Mitchell and Ness, which have greater financial resources and brand recognition. For its television broadcasting segment, Maybacks competes with networks such as Sling TV, owned by DISH Network, and other independent networks that have longer operating histories and larger customer bases. The company's competitive advantages include its patented technology for creating authentic collectibles and its ability to offer free TV and channel access at a lower cost than traditional providers. However, these advantages may not be sufficient to overcome the challenges posed by more established competitors.

The company's general customer base includes collectors of sports and music memorabilia, vinyl record enthusiasts, and viewers of diverse television programming. While specific customer names are not disclosed, the target market encompasses individuals interested in unique collectibles, free television content, and innovative media experiences. Authentic Holdings continues to explore new opportunities to expand its customer base and generate revenue through its various segments.