Americas was the largest of Apple Inc.’s 5 reported lines in fiscal 2025, at $178.35B — 43% of $416.16B.
| Segment | FY 2008 | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Americas | $169.66B | $162.56B | $167.05B | $178.35B | ||||||||||||||
| Europe | $95.12B | $94.29B | $101.33B | $111.03B | ||||||||||||||
| Greater China | $74.20B | $72.56B | $66.95B | $64.38B | ||||||||||||||
| Ipad | — | — | — | — | ||||||||||||||
| Mac | — | — | — | — | ||||||||||||||
| Japan | $25.98B | $24.26B | $25.05B | $28.70B | ||||||||||||||
| Rest Of Asia Pacific | $29.38B | $29.62B | $30.66B | $33.70B | ||||||||||||||
| Total Mac Net Sales | — | — | — | — | ||||||||||||||
| Itunes, Software & Services | — | — | — | — | ||||||||||||||
| Mac Portables | — | — | — | — | ||||||||||||||
| Portables | — | — | — | — | ||||||||||||||
| Retail | — | — | — | — | ||||||||||||||
| Ipod | — | — | — | — | ||||||||||||||
| Iphone & Related Products And Services | — | — | — | — | ||||||||||||||
| Asia-Pacific | — | — | — | — | ||||||||||||||
| Desktops | — | — | — | — | ||||||||||||||
| Ipad & Related Products And Services | — | — | — | — | ||||||||||||||
| Accessories | — | — | — | — | ||||||||||||||
| Other Music Related Products & Services | — | — | — | — | ||||||||||||||
| Software, Service & Other Net Sales | — | — | — | — | ||||||||||||||
| Peripherals & Other Hardware | — | — | — | — | ||||||||||||||
| Total | $394.33B | $383.29B | $391.04B | $416.16B |
In fiscal 2025, which ended September 27, 2025, the 5 segments Apple Inc. reported in this breakdown added up to $416.16B. That was up 6.4% from $391.04B in fiscal 2024. Americas was the largest segment, at $178.35B or 42.9% of the total, followed by Europe ($111.03B, 26.7%) and Greater China ($64.38B, 15.5%). Together, the two largest segments made up 69.5% of this total.
Compared with fiscal 2024, Japan grew the fastest, rising 14.6% to $28.70B. Greater China fell the most, down 3.8% to $64.38B. Over fiscal 2022 to 2025, revenue across these segments went from $394.33B to $416.16B, a compound annual growth rate of 1.8%. Americas held a steady share of about 42.9%.
The table also keeps 16 segments that Apple Inc. no longer reports, so earlier years can still be read on their original basis; use "Show 16 discontinued" beneath the table to see them. This breakdown covers every fiscal year from 2008 to 2025, as reported in Apple Inc.'s annual filings.
Iphone was the largest of Apple Inc.’s 5 reported lines in fiscal 2025, at $209.59B — 50% of $416.16B.
| Product and Service | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Iphone | $205.49B | $200.58B | $201.18B | $209.59B | |||||||||
| Services | $78.13B | $85.20B | $96.17B | $109.16B | |||||||||
| Mac | $40.18B | $29.36B | $29.98B | $33.71B | |||||||||
| Wearables, Home & Accessories | $41.24B | $39.85B | $37.01B | $35.69B | |||||||||
| Ipad | $29.29B | $28.30B | $26.69B | $28.02B | |||||||||
| Other Products | — | — | — | — | |||||||||
| Total | $394.33B | $383.29B | $391.04B | $416.16B |
In fiscal 2025, which ended September 27, 2025, the 5 revenue lines Apple Inc. reported in this breakdown added up to $416.16B. That was up 6.4% from $391.04B in fiscal 2024. Iphone was the largest revenue line, at $209.59B or 50.4% of the total, followed by Services ($109.16B, 26.2%) and Wearables, Home & Accessories ($35.69B, 8.6%). Together, the two largest revenue lines made up 76.6% of this total.
Compared with fiscal 2024, Services grew the fastest, rising 13.5% to $109.16B. Wearables, Home & Accessories fell the most, down 3.6% to $35.69B. Over fiscal 2022 to 2025, revenue across these revenue lines went from $394.33B to $416.16B, a compound annual growth rate of 1.8%. Iphone's share of the total fell from 52.1% to 50.4% over the same years.
The table also keeps 1 revenue line that Apple Inc. no longer reports, so earlier years can still be read on their original basis; use "Show 1 discontinued" beneath the table to see them. This breakdown covers every fiscal year from 2013 to 2025, as reported in Apple Inc.'s annual filings.
Other Countries was the largest of Apple Inc.’s 3 reported lines in fiscal 2025, at $199.99B — 48% of $416.16B.
| Geography | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other Countries | $172.27B | $172.15B | $181.89B | $199.99B | ||||||||||||
| U.S | $147.86B | $138.57B | $142.20B | $151.79B | ||||||||||||
| China | $74.20B | $72.56B | $66.95B | $64.38B | ||||||||||||
| Total | $394.33B | $383.29B | $391.04B | $416.16B |
In fiscal 2025, which ended September 27, 2025, the 3 regions Apple Inc. reported in this breakdown added up to $416.16B. That was up 6.4% from $391.04B in fiscal 2024. Other Countries was the largest region, at $199.99B or 48.1% of the total, followed by U.S ($151.79B, 36.5%) and China ($64.38B, 15.5%). Together, the two largest regions made up 84.5% of this total.
Compared with fiscal 2024, Other Countries grew the fastest, rising 10.0% to $199.99B. China fell the most, down 3.8% to $64.38B. Over fiscal 2022 to 2025, revenue across these regions went from $394.33B to $416.16B, a compound annual growth rate of 1.8%. Other Countries' share of the total rose from 43.7% to 48.1% over the same years.
This breakdown covers every fiscal year from 2010 to 2025, as reported in Apple Inc.'s annual filings.
Apple Inc. (AAPL) breaks its revenue down by segment, revenue line and region. In fiscal 2025, its largest segment was Americas, with $178.35B or 42.9% of the total, followed by Europe at $111.03B (26.7%).
Americas was Apple Inc.'s largest segment in fiscal 2025, with $178.35B in revenue, 42.9% of the $416.16B reported across its 5 segments.
Iphone was Apple Inc.'s largest revenue line in fiscal 2025, with $209.59B in revenue, 50.4% of the $416.16B reported across its 5 revenue lines.
Other Countries was Apple Inc.'s largest region in fiscal 2025, with $199.99B in revenue, 48.1% of the $416.16B reported across its 3 regions.
Of the Apple Inc. segments reported in both fiscal 2024 and fiscal 2025, and making up at least 2% of the total, Japan grew the fastest, rising 14.6% from $25.05B to $28.70B.
Every figure is taken from Apple Inc.'s annual financial filings and shown as reported: each line keeps the name the company gives it, years follow its own fiscal calendar, and lines it has stopped reporting stay in the table for the years they were reported.
The breakdown by segment covers fiscal 2008 to 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.