Wpp (WPPGF) Tax Rate (2021 - 2025)
Wpp (WPPGF) recorded quarterly Tax Rate of 32.04% in Q4 2025, down 14.38% quarter-over-quarter from 28.02% in Q4 2024, and down 403.0% on a YoY basis from 10.58% in Q4 2024.
Wpp (WPPGF) Tax Rate (2021 - 2025) Analysis & Trends
Wpp's Tax Rate history runs 5 years deep, the most recent figure standing at 32.04% for Q4 2025.
- In Q4 2025, Tax Rate fell 403.0% year-over-year to 32.04%; the TTM figure through Dec 2025 stood at 27.91% (down 175.0% YoY), while the FY2025 annual figure was 231.3%, up 19231.0% from the prior year.
- Tax Rate was 32.04% for Q4 2025 at Wpp, down from 28.02% in the prior quarter.
- In the past five years, Tax Rate ranged from a high of 24.03% in Q4 2021 to a low of 32.04% in Q4 2025.
- Historically, Tax Rate has averaged 27.33% across 5 years, with a median of 27.02% in 2023.
- The sharpest annual moves came in 2024 and 2025: Tax Rate plunged 100 bps in 2024, then sank 403 bps in 2025.
- A 5-year view of Tax Rate shows it stood at 24.03% in 2021, then decreased by 6 bps to 25.53% in 2022, then slipped by 6 bps to 27.02% in 2023, then decreased by 4 bps to 28.02% in 2024, then dropped by 14 bps to 32.04% in 2025.
- The last three Tax Rate figures came in at 32.04% (Q4 2025), 28.02% (Q4 2024), and 27.02% (Q4 2023), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 175.91 Bn | 173.15 Bn | 1.78 Bn | 15.77% |
| 2 | Omnicom | 22.52 Bn | 18.86 Bn | 1.04 Bn | 26.92% |
| 3 | Trade Desk | 9.46 Bn | 8.05 Bn | 506.89 Mn | 49.34% |
| 4 | Wpp | 2.71 Bn | -875.81 Mn | - | -32.04% |
| 5 | Nexxen International | 2.36 Bn | 2.23 Bn | 70.41 Mn | -1.92% |
| 6 | Magnite | 2.27 Bn | 2.09 Bn | 118.28 Mn | -18.25% |
| 7 | Ziff Davis | 1.74 Bn | 1.22 Bn | 152.41 Mn | -80.49% |
| 8 | DoubleVerify Holdings | 1.69 Bn | 1.51 Bn | 135.23 Mn | 54.95% |
| 9 | Stagwell | 1.60 Bn | 1.51 Bn | 244.61 Mn | 17.37% |
| 10 | Wpp | - | - | - | -32.04% |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | -32.04% |
| Dec 31, 2025 | -32.04% |
| Dec 31, 2024 | -28.02% |
| Dec 31, 2024 | -28.02% |
| Dec 31, 2023 | -27.02% |
| Dec 31, 2023 | -27.02% |
| Dec 31, 2022 | -25.53% |
| Dec 31, 2022 | -25.53% |
| Dec 31, 2021 | -24.03% |
| Dec 31, 2021 | -24.03% |