Wpp (WPP) Tax Rate (2019 - 2025)
Wpp (WPP) posted Tax Rate of 32.04% for Q4 2025, down 14.38% on a QoQ basis from 28.02% in Q4 2024, and down 403.0% year-over-year from 10.58% in Q4 2024.
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Analysis
Wpp (WPP) Tax Rate (2019 - 2025) Analysis & Trends
Wpp has reported Tax Rate for 7 years, with the latest figure at 32.04% in Q4 2025.
- On a quarterly basis, Tax Rate fell 403.0% year-over-year to 32.04% in Q4 2025; TTM through Dec 2025 was 27.91%, a 175.0% decrease from a year earlier, with the FY2025 full-year figure at 231.3%, down 19231.0% from the prior year.
- Tax Rate was 32.04% for Q4 2025 at Wpp, down from 28.02% in the prior quarter.
- The five-year high for Tax Rate was 24.03% in Q4 2021, with the low at 32.04% in Q4 2025.
- Average Tax Rate over 5 years is 27.33%, with a median of 27.02% recorded in 2023.
- The sharpest annual moves came in 2021 and 2024: Tax Rate plunged 2939 bps in 2021, then tumbled 100 bps in 2024.
- Over 5 years, Tax Rate stood at 24.03% in 2021, then slipped by 6 bps to 25.53% in 2022, then dropped by 6 bps to 27.02% in 2023, then slipped by 4 bps to 28.02% in 2024, then declined by 14 bps to 32.04% in 2025.
- The last three Tax Rate figures came in at 32.04% (Q4 2025), 28.02% (Q4 2024), and 27.02% (Q4 2023), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Warner Bros. Discovery | 77.15 Bn | 74.93 Bn | 4.10 Bn | 159.78% |
| 2 | Fox | 24.55 Bn | 20.44 Bn | - | 24.43% |
| 3 | Omnicom | 20.71 Bn | 17.98 Bn | 1.30 Bn | 27.11% |
| 4 | News | 17.37 Bn | 15.99 Bn | - | 17.27% |
| 5 | Paramount Skydance | 11.04 Bn | 8.96 Bn | -2.08 Bn | 24.77% |
| 6 | Pearson | 10.10 Bn | 9.51 Bn | 1.17 Bn | -23.85% |
| 7 | New York Times | 9.93 Bn | 9.27 Bn | 394.61 Mn | 25.40% |
| 8 | Sirius Xm Holdings | 8.86 Bn | 8.68 Bn | 1.44 Bn | 23.40% |
| 9 | 36Kr Holdings | 6.17 Bn | 6.15 Bn | - | - |
| 10 | Wpp | 5.43 Bn | 2.51 Bn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Dec 31, 2025 | -32.04% |
| Dec 31, 2024 | -28.02% |
| Dec 31, 2023 | -27.02% |
| Dec 31, 2022 | -25.53% |
| Dec 31, 2021 | -24.03% |
| Dec 31, 2020 | 5.36% |
| Dec 31, 2019 | -20.98% |
API Access
Wpp Tax Rate API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=tax-rate&ticker=WPP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "tax-rate", "ticker": "WPP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=tax-rate&ticker=WPP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();