Wpp (WPP) Tax Rate (2019 - 2025)
Wpp's (WPP) quarterly Tax Rate came in at 32.04% in Q4 2025, down 403.0% year-on-year from 10.58% in Q4 2024, and down 14.38% quarter-over-quarter from 28.02% in Q4 2024.
Wpp (WPP) Tax Rate (2019 - 2025) Analysis & Trends
Wpp's Tax Rate history runs 7 years deep, the most recent figure standing at 32.04% for Q4 2025.
- On a quarterly basis, Tax Rate fell 403.0% year-over-year to 32.04% in Q4 2025; TTM through Dec 2025 was 27.91%, a 175.0% decrease from a year earlier, with the FY2025 full-year figure at 231.3%, up 19231.0% from the prior year.
- Tax Rate fell to 32.04% in Q4 2025 per WPP's latest filing, from 28.02% in the prior quarter.
- Across five years, Tax Rate topped out at 24.03% in Q4 2021 and bottomed at 32.04% in Q4 2025.
- The 5-year median for Tax Rate is 27.02% (2023), against an average of 27.33%.
- Across the five-year window, Tax Rate sank 2939 bps in 2021 and plunged 100 bps in 2024, its largest moves.
- Year by year, Tax Rate stood at 24.03% in 2021, then decreased by 6 bps to 25.53% in 2022, then slipped by 6 bps to 27.02% in 2023, then decreased by 4 bps to 28.02% in 2024, then dropped by 14 bps to 32.04% in 2025.
- Per Business Quant, the three latest WPP Tax Rate figures stand at 32.04% (Q4 2025), 28.02% (Q4 2024), and 27.02% (Q4 2023).
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 134.57 Bn | 131.82 Bn | 1.64 Bn | 15.77% |
| 2 | Wpp | 26.03 Bn | 22.66 Bn | - | -32.04% |
| 3 | Omnicom | 22.21 Bn | 18.26 Bn | 1.04 Bn | 26.92% |
| 4 | Trade Desk | 7.97 Bn | 6.56 Bn | 506.89 Mn | 49.34% |
| 5 | Magnite | 2.57 Bn | 2.39 Bn | 103.96 Mn | -18.76% |
| 6 | Ziff Davis | 1.94 Bn | 1.42 Bn | 223.32 Mn | -80.49% |
| 7 | Stagwell | 1.76 Bn | 1.66 Bn | 244.61 Mn | 17.29% |
| 8 | DoubleVerify Holdings | 1.67 Bn | 1.50 Bn | 147.67 Mn | 54.95% |
| 9 | Clear Channel Outdoor Holdings | 1.20 Bn | 1.03 Bn | 193.76 Mn | 15.15% |
| 10 | Criteo | 1.05 Bn | 737.13 Mn | 222.74 Mn | 30.09% |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | -32.04% |
| Dec 31, 2025 | -32.04% |
| Dec 31, 2025 | -32.04% |
| Dec 31, 2024 | -28.02% |
| Dec 31, 2024 | -28.02% |
| Dec 31, 2024 | -28.02% |
| Dec 31, 2023 | -27.02% |
| Dec 31, 2023 | -27.02% |
| Dec 31, 2023 | -27.02% |
| Dec 31, 2022 | -25.53% |
| Dec 31, 2022 | -25.53% |
| Dec 31, 2022 | -25.53% |
| Dec 31, 2021 | -24.03% |
| Dec 31, 2021 | -24.03% |
| Dec 31, 2021 | -24.03% |
| Dec 31, 2020 | 5.36% |
| Dec 31, 2020 | 5.36% |
| Dec 31, 2020 | 5.36% |
| Dec 31, 2019 | -20.98% |
| Dec 31, 2019 | -20.98% |