Wpp (WPP) Tax Rate (2019 - 2025)
Wpp (WPP) posted quarterly Tax Rate of 32.04% for Q4 2025, down 403.0% year-over-year from 10.58% in Q4 2024, and down 14.38% quarter-over-quarter from 28.02% in Q4 2024.
Wpp (WPP) Tax Rate (2019 - 2025) Analysis & Trends
Wpp's Tax Rate history runs 7 years deep, the most recent figure standing at 32.04% for Q4 2025.
- In Q4 2025, Tax Rate fell 403.0% year-over-year to 32.04%; the TTM figure through Dec 2025 stood at 27.91% (down 175.0% YoY), while the FY2025 annual figure was 231.3%, up 19231.0% from the prior year.
- Tax Rate for Q4 2025 stood at 32.04%, down from 28.02% in the prior quarter.
- The five-year high for Tax Rate was 24.03% in Q4 2021, with the low at 32.04% in Q4 2025.
- The 5-year median for Tax Rate is 27.02% (2023), against an average of 27.33%.
- The sharpest annual moves came in 2021 and 2024: Tax Rate plunged 2939 bps in 2021, then tumbled 100 bps in 2024.
- Wpp's Tax Rate stood at 24.03% in 2021, then retreated by 6 bps to 25.53% in 2022, then decreased by 6 bps to 27.02% in 2023, then retreated by 4 bps to 28.02% in 2024, then slipped by 14 bps to 32.04% in 2025.
- Business Quant data shows WPP's Tax Rate at 32.04% in Q4 2025, 28.02% in Q4 2024, and 27.02% in Q4 2023.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 103.70 Bn | 100.65 Bn | 1.70 Bn | 15.87% |
| 2 | Omnicom | 24.37 Bn | 21.03 Bn | 1.30 Bn | 27.11% |
| 3 | Trade Desk | 6.27 Bn | 4.78 Bn | 530.72 Mn | 43.06% |
| 4 | Wpp | 5.67 Bn | 2.50 Bn | - | - |
| 5 | Magnite | 3.35 Bn | 3.02 Bn | 130.79 Mn | 24.27% |
| 6 | Stagwell | 2.09 Bn | 1.98 Bn | 269.24 Mn | 3.77% |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn | 41.08% |
| 8 | Ziff Davis | 2.02 Bn | 410.50 Mn | 241.03 Mn | -1.84% |
| 9 | Clear Channel Outdoor Holdings | 1.22 Bn | 1.02 Bn | 241.86 Mn | -3.08% |
| 10 | Quinstreet | 1.17 Bn | 1.06 Bn | 41.34 Mn | 10.04% |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | -32.04% |
| Dec 31, 2025 | -32.04% |
| Dec 31, 2025 | -32.04% |
| Dec 31, 2024 | -28.02% |
| Dec 31, 2024 | -28.02% |
| Dec 31, 2024 | -28.02% |
| Dec 31, 2023 | -27.02% |
| Dec 31, 2023 | -27.02% |
| Dec 31, 2023 | -27.02% |
| Dec 31, 2022 | -25.53% |
| Dec 31, 2022 | -25.53% |
| Dec 31, 2022 | -25.53% |
| Dec 31, 2021 | -24.03% |
| Dec 31, 2021 | -24.03% |
| Dec 31, 2021 | -24.03% |
| Dec 31, 2020 | 5.36% |
| Dec 31, 2020 | 5.36% |
| Dec 31, 2020 | 5.36% |
| Dec 31, 2019 | -20.98% |
| Dec 31, 2019 | -20.98% |