North America was Wpp’s largest region in fiscal 2025, bringing in $4.97B of $13.55B (37%).
| Geography | FY 2015 | FY 2016 | FY 2017 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| United States | $5.23B | — | ||||||
| North America | $5.55B | $4.97B | ||||||
| Asia Pacific, Latin America, Africa Middle East & Central Eastern Europe | $4.00B | $3.64B | ||||||
| Asia Pacific, Latin America, Africa &Amp; Middle East & Central &Amp; Eastern Europe | — | — | ||||||
| Western Continental Europe | — | $2.89B | ||||||
| United Kingdom | $2.00B | $2.06B | ||||||
| Total | $16.78B | $13.55B |
Wpp brought in $13.55B from its four regions in fiscal 2025, the year ended December 31, 2025. Wpp regrouped these regions after fiscal 2022, so the total does not compare directly with that year's $16.78B. North America was the largest at $4.97B (36.6%), ahead of Asia Pacific, Latin America, Africa Middle East & Central Eastern Europe at $3.64B (26.8%) and Western Continental Europe at $2.89B (21.3%). The remaining region, United Kingdom, brought in $2.06B.
Compared with fiscal 2022, the previous year with figures, United Kingdom grew fastest, up 2.5% to $2.06B, while North America fell the most, down 10.5% to $4.97B.
Wpp stopped reporting United States as a separate region after fiscal 2022, when it brought in $5.23B.
Global Integrated Agencies was Wpp’s largest segment in fiscal 2025, bringing in $11.96B of $13.55B (88%).
| Sub Segment | FY 2025 |
|---|---|
| Global Integrated Agencies | $11.96B |
| Specialist Agencies | $889.00M |
| Public Relations | $705.00M |
| Total | $13.55B |
Wpp brought in $13.55B from its three segments in fiscal 2025, the year ended December 31, 2025. Global Integrated Agencies was the largest at $11.96B (88.2%), ahead of Specialist Agencies at $889.00M (6.6%) and Public Relations at $705.00M (5.2%).
Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Jubilee Limited And Wpp 2005 Limited As Subsidiary Guarantors was Wpp’s largest revenue line in fiscal 2016, bringing in $14.89B of $29.77B (50%).
| Consolidated And Separate Financial Statements | FY 2015 | FY 2016 |
|---|---|---|
| Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Jubilee Limited And Wpp 2005 Limited As Subsidiary Guarantors | $12.24B | $14.89B |
| Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Air 1, Wpp 2008 Limited, Wpp 2005 Limited, Wpp 2012 Limited, And Wpp Jubilee Limited As Subsidiary Guarantors | $12.24B | $14.89B |
| Total | $24.47B | $29.77B |
Wpp brought in $29.77B from its two revenue lines in fiscal 2016, the year ended December 31, 2016. That was up 21.7% from $24.47B in fiscal 2015. Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Jubilee Limited And Wpp 2005 Limited As Subsidiary Guarantors was the largest at $14.89B (50.0%), ahead of Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Air 1, Wpp 2008 Limited, Wpp 2005 Limited, Wpp 2012 Limited, And Wpp Jubilee Limited As Subsidiary Guarantors at $14.89B (50.0%).
Compared with fiscal 2015, Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Jubilee Limited And Wpp 2005 Limited As Subsidiary Guarantors grew 21.7% to $14.89B and Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Air 1, Wpp 2008 Limited, Wpp 2005 Limited, Wpp 2012 Limited, And Wpp Jubilee Limited As Subsidiary Guarantors grew 21.7% to $14.89B.
Wpp (WPP) reports its revenue by geography, by sub segment and by consolidated and separate financial statements. In fiscal 2025, North America was its largest region, bringing in $4.97B (36.6% of the total), followed by Asia Pacific, Latin America, Africa Middle East & Central Eastern Europe at $3.64B (26.8%).
North America was Wpp's largest region in fiscal 2025, bringing in $4.97B, or 36.6% of the $13.55B total across its four regions.
Global Integrated Agencies was Wpp's largest segment in fiscal 2025, bringing in $11.96B, or 88.2% of the $13.55B total across its three segments.
Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Jubilee Limited And Wpp 2005 Limited As Subsidiary Guarantors was Wpp's largest revenue line in fiscal 2016, bringing in $14.89B, or 50.0% of the $29.77B total across its two revenue lines.
Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Jubilee Limited And Wpp 2005 Limited As Subsidiary Guarantors grew faster than Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Air 1, Wpp 2008 Limited, Wpp 2005 Limited, Wpp 2012 Limited, And Wpp Jubilee Limited As Subsidiary Guarantors in fiscal 2016, up 21.7% from $12.24B to $14.89B. Condensed Consolidating Financial Information For Bonds Issued By Wpp Finance 2010 With Wpp Plc As Parent Guarantor & Wpp Air 1, Wpp 2008 Limited, Wpp 2005 Limited, Wpp 2012 Limited, And Wpp Jubilee Limited As Subsidiary Guarantors grew 21.7% to $14.89B.
Every figure comes from Wpp's annual financial filings, as reported. Each line keeps the name Wpp gives it, and years follow its fiscal calendar.
Wpp's revenue by geography goes back to fiscal 2015, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.