Vera Bradley (VRA) Gross Margin (2010 - 2026)

Vera Bradley (VRA) recorded quarterly Gross Margin of 47.81% in Q1 2026, up 13.67% quarter-over-quarter from 42.06% in Q4 2025, and up 188.0% on a YoY basis from 16.6% in Q1 2025.

Vera Bradley (VRA) Gross Margin (2010 - 2026) Analysis & Trends

Vera Bradley's Gross Margin history runs 17 years deep, the most recent figure standing at 47.81% for Q1 2026.

  • In Q1 2026, Gross Margin rose 188.0% year-over-year to 47.81%; the TTM figure through Jan 2026 stood at 46.37% (down 345.0% YoY), while the FY2026 annual figure was 46.37%, down 345.0% from the prior year.
  • Gross Margin was 47.81% for Q1 2026 at Vera Bradley, up from 42.06% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 56.19% in Q3 2023 to a low of 37.22% in Q1 2024.
  • Historically, Gross Margin has averaged 48.94% across 5 years, with a median of 50.1% in 2025.
  • The sharpest annual moves came in 2023 and 2025: Gross Margin soared 977 bps in 2023, then slumped 1244 bps in 2025.
  • A 5-year view of Gross Margin shows it stood at 53.11% in 2022, then increased by 3 bps to 54.79% in 2023, then slipped by 1 bps to 54.51% in 2024, then dropped by 23 bps to 42.06% in 2025, then grew by 14 bps to 47.81% in 2026.
  • The last three Gross Margin figures came in at 47.81% (Q1 2026), 42.06% (Q4 2025), and 50.1% (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Birkenstock Holding 102.63 Bn 102.39 Bn 390.51 Mn 53.94%
2 Nike 65.09 Bn 57.03 Bn 4.53 Bn 40.16%
3 Deckers Outdoor 16.02 Bn 13.93 Bn 1.17 Bn 59.84%
4 Crocs 6.13 Bn 6.00 Bn 522.95 Mn 56.75%
5 Steven Madden 3.14 Bn 3.10 Bn 357.42 Mn 55.02%
6 Wolverine World Wide 1.98 Bn 1.79 Bn 243.40 Mn 47.03%
7 On Holding AG 1.66 Bn 264.30 Mn 682.30 Mn 64.23%
8 Forward Industries 381.04 Mn 355.65 Mn 16.85 Mn 78.61%
9 Designer Brands 349.93 Mn 299.82 Mn 315.32 Mn 45.28%
10 Vera Bradley 87.61 Mn 69.10 Mn 40.59 Mn 47.81%

Historic Data

Download Data
DateValue
Jan 31, 2026 47.81%
Nov 1, 2025 42.06%
Aug 2, 2025 50.10%
May 3, 2025 44.08%
Feb 1, 2025 45.94%
Nov 2, 2024 54.51%
Aug 3, 2024 49.69%
May 4, 2024 50.10%
Feb 3, 2024 37.22%
Oct 28, 2023 54.79%
Jul 29, 2023 56.19%
Apr 29, 2023 54.84%
Jan 28, 2023 40.82%
Oct 29, 2022 53.11%
Jul 30, 2022 46.42%
Apr 30, 2022 53.34%
Jan 29, 2022 50.90%
Oct 30, 2021 53.64%
Jul 31, 2021 54.65%
May 1, 2021 54.23%