Vera Bradley (VRA) Gross Margin (2010 - 2026)
Vera Bradley (VRA) recorded quarterly Gross Margin of 47.81% in Q1 2026, up 13.67% quarter-over-quarter from 42.06% in Q4 2025, and up 188.0% on a YoY basis from 16.6% in Q1 2025.
Vera Bradley (VRA) Gross Margin (2010 - 2026) Analysis & Trends
Vera Bradley's Gross Margin history runs 17 years deep, the most recent figure standing at 47.81% for Q1 2026.
- In Q1 2026, Gross Margin rose 188.0% year-over-year to 47.81%; the TTM figure through Jan 2026 stood at 46.37% (down 345.0% YoY), while the FY2026 annual figure was 46.37%, down 345.0% from the prior year.
- Gross Margin was 47.81% for Q1 2026 at Vera Bradley, up from 42.06% in the prior quarter.
- In the past five years, Gross Margin ranged from a high of 56.19% in Q3 2023 to a low of 37.22% in Q1 2024.
- Historically, Gross Margin has averaged 48.94% across 5 years, with a median of 50.1% in 2025.
- The sharpest annual moves came in 2023 and 2025: Gross Margin soared 977 bps in 2023, then slumped 1244 bps in 2025.
- A 5-year view of Gross Margin shows it stood at 53.11% in 2022, then increased by 3 bps to 54.79% in 2023, then slipped by 1 bps to 54.51% in 2024, then dropped by 23 bps to 42.06% in 2025, then grew by 14 bps to 47.81% in 2026.
- The last three Gross Margin figures came in at 47.81% (Q1 2026), 42.06% (Q4 2025), and 50.1% (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Birkenstock Holding | 102.63 Bn | 102.39 Bn | 390.51 Mn | 53.94% |
| 2 | Nike | 65.09 Bn | 57.03 Bn | 4.53 Bn | 40.16% |
| 3 | Deckers Outdoor | 16.02 Bn | 13.93 Bn | 1.17 Bn | 59.84% |
| 4 | Crocs | 6.13 Bn | 6.00 Bn | 522.95 Mn | 56.75% |
| 5 | Steven Madden | 3.14 Bn | 3.10 Bn | 357.42 Mn | 55.02% |
| 6 | Wolverine World Wide | 1.98 Bn | 1.79 Bn | 243.40 Mn | 47.03% |
| 7 | On Holding AG | 1.66 Bn | 264.30 Mn | 682.30 Mn | 64.23% |
| 8 | Forward Industries | 381.04 Mn | 355.65 Mn | 16.85 Mn | 78.61% |
| 9 | Designer Brands | 349.93 Mn | 299.82 Mn | 315.32 Mn | 45.28% |
| 10 | Vera Bradley | 87.61 Mn | 69.10 Mn | 40.59 Mn | 47.81% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jan 31, 2026 | 47.81% |
| Nov 1, 2025 | 42.06% |
| Aug 2, 2025 | 50.10% |
| May 3, 2025 | 44.08% |
| Feb 1, 2025 | 45.94% |
| Nov 2, 2024 | 54.51% |
| Aug 3, 2024 | 49.69% |
| May 4, 2024 | 50.10% |
| Feb 3, 2024 | 37.22% |
| Oct 28, 2023 | 54.79% |
| Jul 29, 2023 | 56.19% |
| Apr 29, 2023 | 54.84% |
| Jan 28, 2023 | 40.82% |
| Oct 29, 2022 | 53.11% |
| Jul 30, 2022 | 46.42% |
| Apr 30, 2022 | 53.34% |
| Jan 29, 2022 | 50.90% |
| Oct 30, 2021 | 53.64% |
| Jul 31, 2021 | 54.65% |
| May 1, 2021 | 54.23% |