VPR Brands (VPRB) Return on Invested Capital [ROIC] (2024 - 2026)
VPR Brands (VPRB) recorded Return on Invested Capital [ROIC] of -58.60% in Q2 2026, up 34.24 percentage points from the prior quarter.
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Analysis
VPR Brands (VPRB) Return on Invested Capital [ROIC] (2024 - 2026) Analysis & Trends
For FY2025, VPR Brands reported Return on Invested Capital [ROIC] of -197.26%, down 96.56 percentage points from FY2024.
- Across earlier years, Return on Invested Capital [ROIC] came in at -100.71% in FY2024 (-1158.34 pp) and 1057.63% in FY2023.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROIC (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 292.24 Bn | 273.81 Bn | 7.66 Bn | 30.08% |
| 2 | British American Tobacco p.l.c | 121.70 Bn | 100.85 Bn | - | - |
| 3 | Altria | 112.46 Bn | 98.66 Bn | 3.82 Bn | 38.90% |
| 4 | Curaleaf Holdings | 2.67 Bn | 2.27 Bn | 169.91 Mn | 1.26% |
| 5 | RLX Technology | 2.65 Bn | -916.64 Mn | 52.74 Mn | 3.64% |
| 6 | Trulieve Cannabis | 2.06 Bn | 674.09 Mn | 162.29 Mn | -26.37% |
| 7 | Green Thumb Industries | 1.30 Bn | 155.26 Mn | 137.87 Mn | 2.41% |
| 8 | Cronos | 1.19 Bn | -2.03 Bn | 28.45 Mn | - |
| 9 | Turning Point Brands | 1.12 Bn | 246.72 Mn | 93.70 Mn | 9.05% |
| 10 | VPR Brands | 7.34 Mn | 1.85 Mn | 161,075.00 | -58.60% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -58.60% |
| Mar 31, 2026 | -92.84% |
| Dec 31, 2024 | -94.96% |
API Access
VPR Brands Return on Invested Capital [ROIC] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=VPRB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-invested-capital-[roic]", "ticker": "VPRB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=VPRB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();