VPR Brands (VPRB) Return on Capital Employed [ROCE] (2023 - 2026)
VPR Brands (VPRB) reported Return on Capital Employed [ROCE] of -105.09% for Q2 2026, up 295.79 percentage points from -400.88% a year earlier and up 327.82 percentage points from the prior quarter.
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Analysis
VPR Brands (VPRB) Return on Capital Employed [ROCE] (2023 - 2026) Analysis & Trends
For FY2025, VPR Brands posted Return on Capital Employed [ROCE] of -542.85%, down 423.31 percentage points from FY2024.
- By year, Return on Capital Employed [ROCE] came in at -119.54% in FY2024 (-933.31 pp) and 813.77% in FY2023.
- The Q2 2026 figure ranks as the highest quarterly Return on Capital Employed [ROCE] since Q2 2024.
- Year over year, Return on Capital Employed [ROCE] gained in 1 of the last six quarters, with an average year-over-year change of -251.27 percentage points.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 293.35 Bn | 274.91 Bn | 7.66 Bn | 38.19% |
| 2 | British American Tobacco p.l.c | 122.95 Bn | 102.10 Bn | - | - |
| 3 | Altria | 111.79 Bn | 98.00 Bn | 3.82 Bn | 41.87% |
| 4 | Curaleaf Holdings | 2.72 Bn | 2.32 Bn | 169.91 Mn | 0.77% |
| 5 | RLX Technology | 2.63 Bn | -932.13 Mn | 52.74 Mn | 3.58% |
| 6 | Trulieve Cannabis | 2.09 Bn | 706.80 Mn | 162.29 Mn | -11.88% |
| 7 | Green Thumb Industries | 1.32 Bn | 166.97 Mn | 137.87 Mn | 4.47% |
| 8 | Cronos | 1.19 Bn | -2.04 Bn | 28.45 Mn | -0.22% |
| 9 | Turning Point Brands | 1.11 Bn | 241.91 Mn | 93.70 Mn | 10.34% |
| 10 | VPR Brands | 7.34 Mn | 1.85 Mn | 161,075.00 | -105.09% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -105.09% |
| Mar 31, 2026 | -432.91% |
| Jun 30, 2025 | -400.88% |
| Mar 31, 2025 | -175.53% |
| Dec 31, 2024 | -112.79% |
| Sep 30, 2024 | -109.19% |
| Jun 30, 2024 | 129.91% |
| Mar 31, 2024 | 176.88% |
| Dec 31, 2023 | 216.30% |
| Sep 30, 2023 | 224.56% |
API Access
VPR Brands Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=VPRB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "VPRB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=VPRB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();