VPR Brands (VPRB) Operating Margin (2020 - 2026)
VPR Brands (VPRB) reported Operating Margin of -47.25% for Q2 2026, down 20.67 percentage points from -26.58% a year earlier but up 32.82 percentage points from the prior quarter.
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Analysis
VPR Brands (VPRB) Operating Margin (2020 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, VPR Brands' Operating Margin came in at -58.14%, down 23.21 percentage points year-over-year; for FY2025, it was -40.37%, down 16.23 percentage points from FY2024.
- Operating Margin has a five-year change of -39.95 percentage points (FY2020 to FY2025).
- By year, Operating Margin came in at -24.14% in FY2024 (-51.25 pp), 27.11% in FY2023 (+30.98 pp), -3.87% in FY2022 (-7.11 pp) and 3.24% in FY2021 (+3.67 pp).
- Five-year quarterly Operating Margin spans a low of -80.07% in Q1 2026 and a high of 68.84% in Q3 2023.
- Year over year, Operating Margin has now declined in each of the last 11 quarters, with an average year-over-year change of -30.26 percentage points over the last eight quarters.
- The high point for year-over-year Operating Margin in five years was Q3 2023 (a gain of 68.27 percentage points); the low point was Q3 2024 (a drop of 98.24 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at -80.07% (Q1 2026), -60.31% (Q4 2025) and -49.60% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Operating Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 302.31 Bn | 283.88 Bn | 7.66 Bn | 40.48% |
| 2 | British American Tobacco p.l.c | 126.84 Bn | 105.99 Bn | - | - |
| 3 | Altria | 114.73 Bn | 100.93 Bn | 3.82 Bn | 51.32% |
| 4 | Curaleaf Holdings | 2.84 Bn | 2.44 Bn | 169.91 Mn | 1.24% |
| 5 | RLX Technology | 2.65 Bn | -916.64 Mn | 52.74 Mn | 12.90% |
| 6 | Trulieve Cannabis | 2.39 Bn | 1.00 Bn | 162.29 Mn | -136.75% |
| 7 | Green Thumb Industries | 1.49 Bn | 344.56 Mn | 137.87 Mn | 6.51% |
| 8 | Cronos | 1.25 Bn | -1.97 Bn | 28.45 Mn | 10.49% |
| 9 | Turning Point Brands | 1.21 Bn | 336.94 Mn | 93.70 Mn | 11.69% |
| 10 | VPR Brands | 6.42 Mn | 933,760.45 | 161,075.00 | -47.25% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -47.25% |
| Mar 31, 2026 | -80.07% |
| Dec 31, 2025 | -60.31% |
| Sep 30, 2025 | -49.60% |
| Jun 30, 2025 | -26.58% |
| Mar 31, 2025 | -29.52% |
| Dec 31, 2024 | -57.81% |
| Sep 30, 2024 | -29.40% |
| Jun 30, 2024 | -12.96% |
| Mar 31, 2024 | -11.19% |
| Dec 31, 2023 | -39.85% |
| Sep 30, 2023 | 68.84% |
| Jun 30, 2023 | 33.63% |
| Mar 31, 2023 | 3.86% |
| Dec 31, 2022 | -0.89% |
| Sep 30, 2022 | 0.57% |
| Jun 30, 2022 | -10.09% |
| Mar 31, 2022 | -8.47% |
| Dec 31, 2021 | -11.54% |
| Sep 30, 2021 | 2.90% |
API Access
VPR Brands Operating Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=operating-margin&ticker=VPRB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "operating-margin", "ticker": "VPRB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=operating-margin&ticker=VPRB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();