VPR Brands (VPRB) Operating Margin (2015 - 2026)
VPR Brands (VPRB) recorded quarterly Operating Margin of 47.25% in Q2 2026, up 40.99% on a QoQ basis from 80.07% in Q1 2026, and down 2067.0% YoY from 2.4% in Q2 2025.
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VPR Brands (VPRB) Operating Margin (2015 - 2026) Analysis & Trends
VPR Brands (VPRB) has reported Operating Margin for 8 consecutive years, with 47.25% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Operating Margin fell 2067.0% year-over-year to 47.25%; the trailing twelve-month figure through Jun 2026 stood at 58.14% (down 2321.0% YoY), and the FY2025 full-year result was 40.37%, down 1623.0% from the prior year.
- Operating Margin was 47.25% for Q2 2026 at VPR Brands, up from 80.07% in the prior quarter.
- The five-year high for Operating Margin was 68.84% in Q3 2023, with the low at 80.07% in Q1 2026.
- Historically, Operating Margin has averaged 19.84% across 5 years, with a median of 19.77% in 2025.
- Annual changes were most pronounced in 2023 — Operating Margin jumped 6827 bps — and 2024, when it sank 9824 bps.
- Tracing VPRB's Operating Margin over 5 years: stood at 0.89% in 2022, then slumped by 4380 bps to 39.85% in 2023, then tumbled by 45 bps to 57.81% in 2024, then slipped by 4 bps to 60.31% in 2025, then climbed by 22 bps to 47.25% in 2026.
- Per Business Quant data, the three most recent Operating Margin figures were 47.25% in Q2 2026, 80.07% in Q1 2026, and 60.31% in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Operating Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 284.46 Bn | 280.39 Bn | 7.66 Bn | 40.48% |
| 2 | British American Tobacco p.l.c | 126.98 Bn | 123.54 Bn | - | - |
| 3 | Altria | 115.00 Bn | 112.68 Bn | 3.82 Bn | 51.32% |
| 4 | RLX Technology | 2.79 Bn | 2.09 Bn | 52.74 Mn | 12.90% |
| 5 | Turning Point Brands | 1.51 Bn | 1.26 Bn | 93.70 Mn | 11.69% |
| 6 | VPR Brands | 7.34 Mn | 5.00 Mn | 161,075.00 | -47.25% |
| 7 | 22nd Century | 512,640.46 | -5.55 Mn | -293,000.00 | -114.91% |
| 8 | Cirtran | 197,816.68 | -168,530.32 | 619,024.00 | 13.71% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -47.25% |
| Mar 31, 2026 | -80.07% |
| Dec 31, 2025 | -60.31% |
| Sep 30, 2025 | -49.60% |
| Jun 30, 2025 | -26.58% |
| Mar 31, 2025 | -29.52% |
| Dec 31, 2024 | -57.81% |
| Sep 30, 2024 | -29.40% |
| Jun 30, 2024 | -12.96% |
| Mar 31, 2024 | -11.19% |
| Dec 31, 2023 | -39.85% |
| Sep 30, 2023 | 68.84% |
| Jun 30, 2023 | 33.63% |
| Mar 31, 2023 | 3.86% |
| Dec 31, 2022 | -0.89% |
| Sep 30, 2022 | 0.57% |
| Jun 30, 2022 | -10.09% |
| Mar 31, 2022 | -8.47% |
| Dec 31, 2021 | -11.54% |
| Sep 30, 2021 | 2.90% |