Vital Farms (VITL) Gross Margin (2019 - 2026)
Vital Farms' Gross Margin came in at 6.58% for Q2 2026, down 32.27 percentage points from 38.85% a year earlier and down 21.74 percentage points from the prior quarter.
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Analysis
Vital Farms (VITL) Gross Margin (2019 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 28, 2026, Vital Farms reported Gross Margin of 28.12%, down 9.52 percentage points year-over-year; for FY2025, it was 37.62%, down 0.31 percentage points from FY2024.
- Gross Margin carries a five-year change of +2.84 percentage points (FY2020 to FY2025).
- Going back by year, Gross Margin was 37.92% in FY2024 (+3.52 pp), 34.40% in FY2023 (+4.17 pp), 30.23% in FY2022 (-1.55 pp) and 31.77% in FY2021 (-3.01 pp).
- The Q2 2026 figure represents the lowest quarterly Gross Margin in data going back to Q1 2019.
- Year-over-year, Gross Margin has declined for three consecutive quarters, with an average year-over-year change of -4.63 percentage points over the last eight quarters.
- The fastest year-over-year change in Gross Margin over five years came in Q1 2023 (a gain of 7.64 percentage points), and the weakest in Q2 2026 (a drop of 32.27 percentage points).
- Business Quant data shows VITL's Gross Margin at 28.32% (Q1 2026), 35.79% (Q4 2025) and 37.68% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Unilever | 136.33 Bn | 111.70 Bn | - | - |
| 2 | Mondelez International | 76.81 Bn | 70.13 Bn | 3.99 Bn | 42.61% |
| 3 | Hershey | 33.25 Bn | 29.49 Bn | 1.26 Bn | 45.32% |
| 4 | Kraft Heinz | 27.93 Bn | 14.46 Bn | 2.03 Bn | 32.39% |
| 5 | General Mills | 17.97 Bn | 15.62 Bn | 1.49 Bn | 33.88% |
| 6 | Mccormick | 13.05 Bn | 12.93 Bn | 778.20 Mn | 40.18% |
| 7 | J M Smucker | 12.89 Bn | 12.67 Bn | 979.60 Mn | 44.14% |
| 8 | Hormel Foods | 10.99 Bn | 7.67 Bn | 471.52 Mn | 15.92% |
| 9 | Chewy | 7.48 Bn | 4.77 Bn | 1.01 Bn | 30.36% |
| 10 | Vital Farms | 415.11 Mn | 214.62 Mn | 10.93 Mn | 6.58% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 28, 2026 | 6.58% |
| Mar 29, 2026 | 28.32% |
| Dec 28, 2025 | 35.79% |
| Sep 28, 2025 | 37.68% |
| Jun 29, 2025 | 38.85% |
| Mar 30, 2025 | 38.54% |
| Dec 29, 2024 | 36.07% |
| Sep 29, 2024 | 36.88% |
| Jun 30, 2024 | 39.13% |
| Mar 31, 2024 | 39.81% |
| Dec 31, 2023 | 33.28% |
| Sep 24, 2023 | 33.20% |
| Jun 25, 2023 | 35.51% |
| Mar 26, 2023 | 35.80% |
| Dec 25, 2022 | 30.26% |
| Sep 25, 2022 | 32.04% |
| Jun 26, 2022 | 30.09% |
| Mar 27, 2022 | 28.16% |
| Dec 26, 2021 | 25.58% |
| Sep 26, 2021 | 30.70% |
API Access
Vital Farms Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=VITL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "VITL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=VITL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();