Texas Capital Bancshares (TCBI) Marketing and Advertising (2011 - 2026)
Texas Capital Bancshares (TCBI) recorded Marketing and Advertising of $4.79 million in Q2 2026, up 32.1% from $3.62 million a year earlier but down 3.7% from the prior quarter.
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Analysis
Texas Capital Bancshares (TCBI) Marketing and Advertising (2011 - 2026) Analysis & Trends
On a TTM basis, Texas Capital Bancshares' Marketing and Advertising came in at $18.57 million as of Jun 30, 2026, down 2.0% year-over-year; for FY2025, it came in at $17.45 million, down 21.9% from FY2024.
- Annual Marketing and Advertising has declined for three straight years, with a five-year compound annual growth rate of -5.8% (FY2020 to FY2025).
- Across earlier years, Marketing and Advertising came in at $22.35 million in FY2024 (-13.6%), $25.85 million in FY2023 (-20.2%), $32.39 million in FY2022 (+223.7%) and $10.01 million in FY2021 (-57.6%).
- Quarterly Marketing and Advertising has ranged from $2.12 million in Q3 2021 to $10.62 million in Q4 2022 over the past five years.
- On a year-over-year basis, Marketing and Advertising rose in three of the last eight quarters, with an average decline of 5.5%.
- Peak year-over-year performance for Marketing and Advertising in the last five years was growth of 347.7% in Q2 2022, against a decline of 46.5% in Q4 2023 at the low end.
- Per Business Quant, the preceding three quarters came in at $4.97 million (Q1 2026), $5.4 million (Q4 2025) and $3.41 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 881.30 Bn | 881.30 Bn | - | 1.67 Bn |
| 2 | Bank Of America | 354.90 Bn | -2,021.17 Bn | - | 736.00 Mn |
| 3 | Hsbc Holdings | 311.39 Bn | -1,517.77 Bn | - | - |
| 4 | Morgan Stanley | 282.15 Bn | -226.95 Bn | - | 401.00 Mn |
| 5 | Royal Bank Of Canada | 281.68 Bn | -548.32 Bn | - | - |
| 6 | Goldman Sachs | 255.22 Bn | -3,301.89 Bn | - | - |
| 7 | Mitsubishi Ufj Financial | 249.82 Bn | -82.42 Bn | 10.89 Bn | - |
| 8 | Wells Fargo & Company | 249.49 Bn | 251.62 Bn | - | 361.00 Mn |
| 9 | Toronto Dominion Bank | 210.53 Bn | -465.35 Bn | - | - |
| 10 | Texas Capital Bancshares | 4.42 Bn | -14.14 Bn | - | 4.79 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.79 Mn |
| Mar 31, 2026 | 4.97 Mn |
| Dec 31, 2025 | 5.40 Mn |
| Sep 30, 2025 | 3.41 Mn |
| Jun 30, 2025 | 3.62 Mn |
| Mar 31, 2025 | 5.01 Mn |
| Dec 31, 2024 | 4.45 Mn |
| Sep 30, 2024 | 5.86 Mn |
| Jun 30, 2024 | 6.00 Mn |
| Mar 31, 2024 | 6.04 Mn |
| Dec 31, 2023 | 5.69 Mn |
| Sep 30, 2023 | 4.76 Mn |
| Jun 30, 2023 | 6.37 Mn |
| Mar 31, 2023 | 9.04 Mn |
| Dec 31, 2022 | 10.62 Mn |
| Sep 30, 2022 | 8.28 Mn |
| Jun 30, 2022 | 8.51 Mn |
| Mar 31, 2022 | 4.98 Mn |
| Dec 31, 2021 | 4.29 Mn |
| Sep 30, 2021 | 2.12 Mn |
API Access
Texas Capital Bancshares Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=TCBI&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "TCBI", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=TCBI&period=max&api_key=YOUR_API_KEY");
const data = await res.json();