At&T (T) Return on Sales [ROS] (2009 - 2026)
At&T (T) posted Return on Sales [ROS] of 12.67% for Q3 2026, down 7.26 percentage points from 19.93% a year earlier and down 9.63 percentage points from the prior quarter.
Powered by 
Analysis
At&T (T) Return on Sales [ROS] (2009 - 2026) Analysis & Trends
For the trailing twelve months through Sep 30, 2026, Return on Sales [ROS] at At&T was 18.30%, down 0.74 percentage points year-over-year; for FY2025, it was 19.23%, up 3.66 percentage points from FY2024.
- Annual Return on Sales [ROS] shows a five-year change of +13.38 percentage points (FY2020 to FY2025).
- In prior years, At&T's Return on Sales [ROS] was 15.57% in FY2024 (-3.59 pp), 19.16% in FY2023 (+22.96 pp), -3.80% in FY2022 (-23.12 pp) and 19.32% in FY2021 (+13.47 pp).
- The Q3 2026 figure stands as the lowest quarterly Return on Sales [ROS] since Q3 2024.
- On a year-over-year basis, Return on Sales [ROS] increased in six of the last eight quarters, with an average year-over-year change of +1.39 percentage points.
- The strongest year-over-year quarter for Return on Sales [ROS] in the past five years was Q4 2023, with a gain of 83.75 percentage points; the weakest was Q4 2022, with a drop of 83.03 percentage points.
- According to Business Quant data, Return on Sales [ROS] for the three prior quarters was 22.30% (Q2 2026), 21.13% (Q1 2026) and 17.30% (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Verizon Communications | 192.46 Bn | 158.80 Bn | 27.05 Bn | 25.21% |
| 2 | T-Mobile US | 180.34 Bn | 162.78 Bn | 15.13 Bn | 24.00% |
| 3 | At&T | 148.15 Bn | 89.61 Bn | 26.22 Bn | 12.67% |
| 4 | Grupo Televisa, S.A.B | 145.14 Bn | 145.14 Bn | 960.50 Mn | 26.96% |
| 5 | Comcast | 86.88 Bn | 52.67 Bn | - | 18.16% |
| 6 | Chunghwa Telecom | 37.87 Bn | 29.88 Bn | 728.80 Mn | 21.61% |
| 7 | Vodafone Group Public | 37.60 Bn | 7.00 Bn | - | - |
| 8 | EchoStar | 29.01 Bn | 10.04 Bn | 647.20 Mn | 13.10% |
| 9 | Bce | 19.96 Bn | 17.96 Bn | 2.79 Bn | -105.11% |
| 10 | Telefonica Brasil | 18.66 Bn | 12.68 Bn | 1.42 Bn | 16.48% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 12.67% |
| Jun 30, 2026 | 22.30% |
| Mar 31, 2026 | 21.13% |
| Dec 31, 2025 | 17.30% |
| Sep 30, 2025 | 19.93% |
| Jun 30, 2025 | 21.07% |
| Mar 31, 2025 | 18.79% |
| Dec 31, 2024 | 16.49% |
| Sep 30, 2024 | 7.00% |
| Jun 30, 2024 | 19.33% |
| Mar 31, 2024 | 19.47% |
| Dec 31, 2023 | 16.46% |
| Sep 30, 2023 | 19.05% |
| Jun 30, 2023 | 21.41% |
| Mar 31, 2023 | 19.91% |
| Dec 31, 2022 | -67.29% |
| Sep 30, 2022 | 20.01% |
| Jun 30, 2022 | 16.72% |
| Mar 31, 2022 | 18.64% |
| Dec 31, 2021 | 15.74% |
API Access
At&T Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=T&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "T", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=T&period=max&api_key=YOUR_API_KEY");
const data = await res.json();