RLX Technology (RLX) EBT Margin (2019 - 2026)
RLX Technology (RLX) posted EBT Margin of 21.4% for Q1 2026, down 19.3% on a QoQ basis from 26.52% in Q4 2025, and down 964.0% year-over-year from 2.48% in Q1 2025.
RLX Technology (RLX) EBT Margin (2019 - 2026) Analysis & Trends
RLX Technology's EBT Margin history runs 8 years deep, the most recent figure standing at 21.4% for Q1 2026.
- Quarterly EBT Margin fell 964.0% year-over-year to 21.4% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 24.09% (down 125.0% YoY) and the FY2025 annual result came in at 26.61%, up 264.0% from the prior year.
- EBT Margin was 21.4% for Q1 2026 at RLX Technology, down from 26.52% in the prior quarter.
- Across five years, EBT Margin topped out at 67.76% in Q2 2023 and bottomed at 70.99% in Q4 2022.
- A 5-year average of 23.52% and a median of 27.01% in 2024 frame the typical range for EBT Margin.
- Annual changes were most pronounced in 2022 — EBT Margin sank 10375 bps — and 2023, when it soared 11538 bps.
- RLX Technology's EBT Margin stood at 70.99% in 2022, then surged by 163 bps to 44.39% in 2023, then tumbled by 57 bps to 18.89% in 2024, then surged by 40 bps to 26.52% in 2025, then fell by 19 bps to 21.4% in 2026.
- Business Quant data shows RLX's EBT Margin at 21.4% in Q1 2026, 26.52% in Q4 2025, and 22.38% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 300.23 Bn | 294.78 Bn | 6.91 Bn | 36.08% |
| 2 | British American Tobacco p.l.c | 133.32 Bn | 128.01 Bn | - | - |
| 3 | Altria | 121.70 Bn | 118.17 Bn | 3.51 Bn | 52.67% |
| 4 | RLX Technology | 2.50 Bn | 1.83 Bn | 73.10 Mn | 21.40% |
| 5 | Turning Point Brands | 1.47 Bn | 1.43 Bn | 68.30 Mn | 8.96% |
| 6 | Universal | 1.35 Bn | 1.11 Bn | 98.47 Mn | -4.19% |
| 7 | Ispire Technology | 89.38 Mn | 71.30 Mn | 1.99 Mn | -50.02% |
| 8 | Rythm | 42.81 Mn | 9.55 Mn | 10.40 Mn | -42.68% |
| 9 | VPR Brands | 11.01 Mn | 8.30 Mn | 138,574.00 | 446.64% |
| 10 | Greenlane Holdings | 8.50 Mn | -29.73 Mn | 217,000.00 | -4,064.96% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 21.40% |
| Dec 31, 2025 | 26.52% |
| Sep 30, 2025 | 22.38% |
| Jun 30, 2025 | 28.07% |
| Mar 31, 2025 | 31.04% |
| Dec 31, 2024 | 18.89% |
| Sep 30, 2024 | 26.42% |
| Jun 30, 2024 | 24.93% |
| Mar 31, 2024 | 27.01% |
| Dec 31, 2023 | 44.39% |
| Sep 30, 2023 | 40.47% |
| Jun 30, 2023 | 67.76% |
| Mar 31, 2023 | -39.12% |
| Dec 31, 2022 | -70.99% |
| Sep 30, 2022 | 55.16% |
| Jun 30, 2022 | 28.91% |
| Mar 31, 2022 | 46.64% |
| Dec 31, 2021 | 32.76% |
| Sep 30, 2021 | 65.48% |
| Jun 30, 2021 | 40.47% |