RLX Technology (RLX) EBT Margin (2019 - 2026)
RLX Technology's (RLX) quarterly EBT Margin came in at 21.4% in Q1 2026, down 964.0% YoY from 2.48% in Q1 2025, and down 19.3% on a QoQ basis from 26.52% in Q4 2025.
RLX Technology (RLX) EBT Margin (2019 - 2026) Analysis & Trends
RLX Technology (RLX) has 8 years of EBT Margin data on file, last reported at 21.4% in Q1 2026.
- Quarterly EBT Margin fell 964.0% year-over-year to 21.4% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 24.09% (down 125.0% YoY) and the FY2025 annual result came in at 26.61%, up 264.0% from the prior year.
- EBT Margin fell to 21.4% in Q1 2026, from 26.52% in the prior quarter.
- In the past five years, EBT Margin ranged from a high of 67.76% in Q2 2023 to a low of 70.99% in Q4 2022.
- A 5-year average of 23.52% and a median of 27.01% in 2024 frame the typical range for EBT Margin.
- Annual changes were most pronounced in 2022 — EBT Margin slumped 10375 bps — and 2023, when it soared 11538 bps.
- Tracing RLX's EBT Margin over 5 years: stood at 70.99% in 2022, then soared by 163 bps to 44.39% in 2023, then sank by 57 bps to 18.89% in 2024, then soared by 40 bps to 26.52% in 2025, then dropped by 19 bps to 21.4% in 2026.
- The last three EBT Margin figures came in at 21.4% (Q1 2026), 26.52% (Q4 2025), and 22.38% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 298.83 Bn | 292.83 Bn | 7.66 Bn | 38.35% |
| 2 | British American Tobacco p.l.c | 122.98 Bn | 119.29 Bn | - | - |
| 3 | Altria | 111.97 Bn | 109.61 Bn | 3.82 Bn | 47.93% |
| 4 | RLX Technology | 2.22 Bn | 1.48 Bn | 52.74 Mn | 24.43% |
| 5 | Turning Point Brands | 1.73 Bn | 1.46 Bn | 93.70 Mn | 9.78% |
| 6 | Universal | 1.15 Bn | 869.50 Mn | 83.09 Mn | -2.46% |
| 7 | Ispire Technology | 87.09 Mn | 67.86 Mn | 1.99 Mn | -50.02% |
| 8 | Rythm | 45.53 Mn | 3.62 Mn | 18.54 Mn | -0.09% |
| 9 | Greenlane Holdings | 14.10 Mn | -10.40 Mn | 32,000.00 | -30,290.24% |
| 10 | VPR Brands | 9.14 Mn | 6.80 Mn | 161,075.00 | -63.95% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 21.40% |
| Dec 31, 2025 | 26.52% |
| Sep 30, 2025 | 22.38% |
| Jun 30, 2025 | 28.07% |
| Mar 31, 2025 | 31.04% |
| Dec 31, 2024 | 18.89% |
| Sep 30, 2024 | 26.42% |
| Jun 30, 2024 | 24.93% |
| Mar 31, 2024 | 27.01% |
| Dec 31, 2023 | 44.39% |
| Sep 30, 2023 | 40.47% |
| Jun 30, 2023 | 67.76% |
| Mar 31, 2023 | -39.12% |
| Dec 31, 2022 | -70.99% |
| Sep 30, 2022 | 55.16% |
| Jun 30, 2022 | 28.91% |
| Mar 31, 2022 | 46.64% |
| Dec 31, 2021 | 32.76% |
| Sep 30, 2021 | 65.48% |
| Jun 30, 2021 | 40.47% |