RLX Technology (RLX) EBIT Margin (2019 - 2026)
RLX Technology's EBIT Margin was 12.86% in the quarter ended Jun 30, 2026, up 8.43 percentage points from 4.43% a year earlier but down 2.51 percentage points from the prior quarter.
RLX Technology (RLX) EBIT Margin (2019 - 2026) Analysis & Trends
On a trailing twelve-month basis, RLX Technology's EBIT Margin was 12.07% through Jun 30, 2026, up 9.19 percentage points year-over-year; for the year ended Dec 31, 2025, it came in at 8.08%, up 11.97 percentage points from the prior year.
- EBIT Margin shows a five-year change of +7.73 percentage points (years ended Dec 2020 to Dec 2025).
- In earlier years, EBIT Margin was -3.90% in the year ended Dec 31, 2024 (+27.41 pp), -31.31% in the year ended Dec 31, 2023 (-51.25 pp), 19.94% in the year ended Dec 31, 2022 (-7.04 pp) and 26.98% in the year ended Dec 31, 2021 (+26.63 pp).
- Quarterly EBIT Margin has moved between -198.36% (the quarter ended Mar 31, 2023) and 53.51% (the quarter ended Sep 30, 2021) over five years.
- Compared with a year earlier, EBIT Margin has increased for eight straight quarters, with an average year-over-year change of +12.08 percentage points over the last eight quarters.
- The best year-over-year quarter for EBIT Margin over five years was the quarter ended Mar 31, 2024 (a gain of 189.00 percentage points); the worst was the quarter ended Mar 31, 2023 (a drop of 234.68 percentage points).
- Per Business Quant data, RLX's EBIT Margin in the three quarters before the quarter ended Jun 30, 2026 was 15.36% (quarter ended Mar 31, 2026), 10.42% (quarter ended Dec 31, 2025) and 8.26% (quarter ended Sep 30, 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 302.31 Bn | 283.88 Bn | 7.66 Bn | 40.48% |
| 2 | British American Tobacco p.l.c | 126.84 Bn | 105.99 Bn | - | - |
| 3 | Altria | 114.73 Bn | 100.93 Bn | 3.82 Bn | 51.32% |
| 4 | Curaleaf Holdings | 2.84 Bn | 2.44 Bn | 169.91 Mn | 1.24% |
| 5 | RLX Technology | 2.65 Bn | -916.64 Mn | 52.74 Mn | 12.86% |
| 6 | Trulieve Cannabis | 2.39 Bn | 1.00 Bn | 162.29 Mn | -136.75% |
| 7 | Green Thumb Industries | 1.49 Bn | 344.56 Mn | 137.87 Mn | 6.51% |
| 8 | Cronos | 1.25 Bn | -1.97 Bn | 28.45 Mn | 10.49% |
| 9 | Turning Point Brands | 1.21 Bn | 336.94 Mn | 93.70 Mn | 11.69% |
| 10 | Verano Holdings | 877.15 Mn | 550.77 Mn | 99.70 Mn | 1.44% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 12.86% |
| Mar 31, 2026 | 15.36% |
| Dec 31, 2025 | 10.42% |
| Sep 30, 2025 | 8.26% |
| Jun 30, 2025 | 4.43% |
| Mar 31, 2025 | 9.58% |
| Dec 31, 2024 | -1.42% |
| Sep 30, 2024 | -1.38% |
| Jun 30, 2024 | -5.32% |
| Mar 31, 2024 | -9.35% |
| Dec 31, 2023 | -27.00% |
| Sep 30, 2023 | -8.09% |
| Jun 30, 2023 | 13.58% |
| Mar 31, 2023 | -198.36% |
| Dec 31, 2022 | -138.87% |
| Sep 30, 2022 | 46.32% |
| Jun 30, 2022 | 20.01% |
| Mar 31, 2022 | 36.32% |
| Dec 31, 2021 | 28.04% |
| Sep 30, 2021 | 53.51% |
RLX Technology EBIT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebit-margin&ticker=RLX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebit-margin", "ticker": "RLX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebit-margin&ticker=RLX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();