Sturm Ruger (RGR) Price to Sales (2010 - 2026)
Sturm Ruger's Price to Sales was 1.06 in Q2 2026, down 1.5% from 1.08 a year earlier and down 10.1% from the prior quarter.
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Analysis
Sturm Ruger (RGR) Price to Sales (2010 - 2026) Analysis & Trends
For FY2025, Price to Sales at Sturm Ruger came in at 0.95, down 13.9% from FY2024.
- Price to Sales has now declined for five consecutive years.
- In earlier years, Price to Sales was 1.11 in FY2024 (-25.0%), 1.48 in FY2023 (-1.6%), 1.50 in FY2022 (-8.4%) and 1.64 in FY2021 (-18.4%).
- Quarterly Price to Sales has moved between 0.95 (Q4 2025) and 1.81 (Q3 2021) over five years.
- Compared with a year earlier, Price to Sales has declined for 11 straight quarters, with an average decline of 13.3% over the last eight quarters.
- The best year-over-year quarter for Price to Sales over five years was Q3 2023 (growth of 12.5%); the worst was Q4 2024 (a decline of 25.0%).
- Per Business Quant data, RGR's Price to Sales in the three quarters before Q2 2026 was 1.18 (Q1 2026), 0.95 (Q4 2025) and 1.28 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Amer Sports | 15.15 Bn | 11.20 Bn | 1.07 Bn |
| 2 | Hasbro | 12.63 Bn | 8.42 Bn | 867.20 Mn |
| 3 | Acushnet Holdings | 4.89 Bn | 4.63 Bn | 445.83 Mn |
| 4 | Mattel | 4.36 Bn | 1.04 Bn | 542.12 Mn |
| 5 | YETI Holdings | 2.98 Bn | 2.30 Bn | 322.52 Mn |
| 6 | Callaway Golf | 2.58 Bn | 33.08 Mn | 306.70 Mn |
| 7 | Peloton Interactive | 2.16 Bn | -2.46 Bn | 344.40 Mn |
| 8 | Unusual Machines | 1.12 Bn | 655.02 Mn | 5.80 Mn |
| 9 | Sturm Ruger | 708.48 Mn | 312.48 Mn | 33.74 Mn |
| 10 | Smith & Wesson Brands | 656.45 Mn | 568.71 Mn | 32.27 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 27, 2026 | 1.06 |
| Mar 28, 2026 | 1.18 |
| Dec 31, 2025 | 0.95 |
| Sep 27, 2025 | 1.28 |
| Jun 28, 2025 | 1.08 |
| Mar 29, 2025 | 1.22 |
| Dec 31, 2024 | 1.11 |
| Sep 28, 2024 | 1.35 |
| Jun 29, 2024 | 1.35 |
| Mar 30, 2024 | 1.51 |
| Dec 31, 2023 | 1.48 |
| Sep 30, 2023 | 1.64 |
| Jul 1, 2023 | 1.62 |
| Apr 1, 2023 | 1.76 |
| Dec 31, 2022 | 1.50 |
| Oct 1, 2022 | 1.46 |
| Jul 2, 2022 | 1.74 |
| Apr 2, 2022 | 1.74 |
| Dec 31, 2021 | 1.64 |
| Oct 2, 2021 | 1.81 |
API Access
Sturm Ruger Price to Sales API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-sales&ticker=RGR&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-sales", "ticker": "RGR", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-sales&ticker=RGR&period=max&api_key=YOUR_API_KEY");
const data = await res.json();