Prudential PUK
NYSE PUK
$28.16 +0.59 (+2.14%)
At close: Aug 21, 2026 · 4:00 PM EDT

Prudential (PUK) Goodwill & Intangibles (2009 - 2025)

Prudential (PUK) posted Goodwill & Intangibles of $4.9 billion for Q4 2025, up 4.02% sequentially from $4.7 billion in Q4 2024, and up 4.02% YoY from $4.7 billion in Q4 2024.

Prudential (PUK) Goodwill & Intangibles (2009 - 2025) Analysis & Trends

Prudential has reported Goodwill & Intangibles for 17 years, with the latest figure at $4.9 billion in Q4 2025.

  • Quarterly Goodwill & Intangibles rose 4.02% year-over-year to $4.9 billion in Q4 2025, while the trailing twelve-month figure through Dec 2025 was $4.9 billion (up 4.02% YoY) and the FY2025 annual result came in at $4.9 billion, up 4.02% from the prior year.
  • Goodwill & Intangibles rose to $4.9 billion in Q4 2025 per PUK's latest filing, from $4.7 billion in the prior quarter.
  • Over five years, Goodwill & Intangibles peaked at $4.9 billion in Q4 2021 and troughed at $4.6 billion in Q2 2023.
  • A 5-year average of $4.8 billion and a median of $4.8 billion in 2022 frame the typical range for Goodwill & Intangibles.
  • The sharpest annual moves came in 2021 and 2025: Goodwill & Intangibles declined 23.18% in 2021, then advanced 4.02% in 2025.
  • Over 5 years, Goodwill & Intangibles stood at $4.9 billion in 2021, then dropped by 3.01% to $4.8 billion in 2022, then increased by 2.26% to $4.9 billion in 2023, then decreased by 4.3% to $4.7 billion in 2024, then increased by 4.02% to $4.9 billion in 2025.
  • According to Business Quant data, Goodwill & Intangibles over the past three periods registered $4.9 billion, $4.7 billion, and $4.6 billion for Q4 2025, Q4 2024, and Q2 2024 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Manulife Financial 70.91 Bn 51.00 Bn -
2 Metlife 60.57 Bn 33.25 Bn 7.82 Bn
3 Aflac 58.53 Bn -44.47 Bn 2.27 Bn
4 Prudential 36.24 Bn 27.92 Bn -
5 Unum 13.96 Bn 4.41 Bn 1.38 Bn
6 Primerica 9.20 Bn 8.57 Bn 717.74 Mn
7 Jackson Financial 9.15 Bn 3.17 Bn -
8 Lincoln National 8.14 Bn -3.54 Bn 2.62 Bn
9 Genworth Financial 3.77 Bn 1.78 Bn 668.00 Mn
10 Brighthouse Financial 3.00 Bn -5.06 Bn 1.03 Bn

Historic Data

Download Data
DateValue
Dec 31, 2025 4.86 Bn
Dec 31, 2024 4.67 Bn
Jun 30, 2024 4.58 Bn
Dec 31, 2023 4.88 Bn
Jun 30, 2023 4.57 Bn
Dec 31, 2022 4.77 Bn
Jun 30, 2022 4.70 Bn
Dec 31, 2021 4.92 Bn
Jun 30, 2021 4.87 Bn
Dec 31, 2020 6.41 Bn
Jun 30, 2020 4.88 Bn
Dec 31, 2019 4.34 Bn
Jun 30, 2019 4.63 Bn
Dec 31, 2018 3.92 Bn
Jun 30, 2018 4.32 Bn
Dec 31, 2017 4.73 Bn
Jun 30, 2017 1.92 Bn
Dec 31, 2016 4.33 Bn
Jun 30, 2016 16.19 Bn
Dec 31, 2015 15.36 Bn