Prudential (PUK) Goodwill & Intangibles (2009 - 2025)
Prudential (PUK) posted Goodwill & Intangibles of $4.9 billion for Q4 2025, up 4.02% sequentially from $4.7 billion in Q4 2024, and up 4.02% YoY from $4.7 billion in Q4 2024.
Prudential (PUK) Goodwill & Intangibles (2009 - 2025) Analysis & Trends
Prudential has reported Goodwill & Intangibles for 17 years, with the latest figure at $4.9 billion in Q4 2025.
- Quarterly Goodwill & Intangibles rose 4.02% year-over-year to $4.9 billion in Q4 2025, while the trailing twelve-month figure through Dec 2025 was $4.9 billion (up 4.02% YoY) and the FY2025 annual result came in at $4.9 billion, up 4.02% from the prior year.
- Goodwill & Intangibles rose to $4.9 billion in Q4 2025 per PUK's latest filing, from $4.7 billion in the prior quarter.
- Over five years, Goodwill & Intangibles peaked at $4.9 billion in Q4 2021 and troughed at $4.6 billion in Q2 2023.
- A 5-year average of $4.8 billion and a median of $4.8 billion in 2022 frame the typical range for Goodwill & Intangibles.
- The sharpest annual moves came in 2021 and 2025: Goodwill & Intangibles declined 23.18% in 2021, then advanced 4.02% in 2025.
- Over 5 years, Goodwill & Intangibles stood at $4.9 billion in 2021, then dropped by 3.01% to $4.8 billion in 2022, then increased by 2.26% to $4.9 billion in 2023, then decreased by 4.3% to $4.7 billion in 2024, then increased by 4.02% to $4.9 billion in 2025.
- According to Business Quant data, Goodwill & Intangibles over the past three periods registered $4.9 billion, $4.7 billion, and $4.6 billion for Q4 2025, Q4 2024, and Q2 2024 respectively.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Manulife Financial | 70.91 Bn | 51.00 Bn | - |
| 2 | Metlife | 60.57 Bn | 33.25 Bn | 7.82 Bn |
| 3 | Aflac | 58.53 Bn | -44.47 Bn | 2.27 Bn |
| 4 | Prudential | 36.24 Bn | 27.92 Bn | - |
| 5 | Unum | 13.96 Bn | 4.41 Bn | 1.38 Bn |
| 6 | Primerica | 9.20 Bn | 8.57 Bn | 717.74 Mn |
| 7 | Jackson Financial | 9.15 Bn | 3.17 Bn | - |
| 8 | Lincoln National | 8.14 Bn | -3.54 Bn | 2.62 Bn |
| 9 | Genworth Financial | 3.77 Bn | 1.78 Bn | 668.00 Mn |
| 10 | Brighthouse Financial | 3.00 Bn | -5.06 Bn | 1.03 Bn |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | 4.86 Bn |
| Dec 31, 2024 | 4.67 Bn |
| Jun 30, 2024 | 4.58 Bn |
| Dec 31, 2023 | 4.88 Bn |
| Jun 30, 2023 | 4.57 Bn |
| Dec 31, 2022 | 4.77 Bn |
| Jun 30, 2022 | 4.70 Bn |
| Dec 31, 2021 | 4.92 Bn |
| Jun 30, 2021 | 4.87 Bn |
| Dec 31, 2020 | 6.41 Bn |
| Jun 30, 2020 | 4.88 Bn |
| Dec 31, 2019 | 4.34 Bn |
| Jun 30, 2019 | 4.63 Bn |
| Dec 31, 2018 | 3.92 Bn |
| Jun 30, 2018 | 4.32 Bn |
| Dec 31, 2017 | 4.73 Bn |
| Jun 30, 2017 | 1.92 Bn |
| Dec 31, 2016 | 4.33 Bn |
| Jun 30, 2016 | 16.19 Bn |
| Dec 31, 2015 | 15.36 Bn |