Prudential (PUK) Goodwill (2009 - 2025)

Prudential (PUK) posted quarterly Goodwill of $902.0 million for Q4 2025, up 6.37% year-on-year from $848.0 million in Q4 2024, and up 6.37% on a QoQ basis from $848.0 million in Q4 2024.

Prudential (PUK) Goodwill (2009 - 2025) Analysis & Trends

Prudential (PUK) has reported Goodwill for 17 consecutive years, with $902.0 million the latest figure, recorded in Q4 2025.

  • Quarterly Goodwill rose 6.37% year-over-year to $902.0 million in Q4 2025, while the trailing twelve-month figure through Dec 2025 was $902.0 million (up 6.37% YoY) and the FY2025 annual result came in at $902.0 million, up 6.37% from the prior year.
  • Goodwill rose to $902.0 million in Q4 2025 per PUK's latest filing, from $848.0 million in the prior quarter.
  • Over the last five years, Goodwill for PUK reached as high as $926.0 million in Q2 2021 and fell as low as $819.0 million in Q2 2024.
  • A 5-year average of $882.0 million and a median of $890.0 million in 2022 frame the typical range for Goodwill.
  • Annual changes were most pronounced in 2024 — Goodwill fell 6.83% — and 2025, when it grew 6.37%.
  • Year by year, Goodwill stood at $907.0 million in 2021, then retreated by 1.87% to $890.0 million in 2022, then advanced by 0.67% to $896.0 million in 2023, then decreased by 5.36% to $848.0 million in 2024, then gained by 6.37% to $902.0 million in 2025.
  • According to Business Quant data, Goodwill over the past three periods registered $902.0 million, $848.0 million, and $819.0 million for Q4 2025, Q4 2024, and Q2 2024 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Prudential 75.05 Bn 67.97 Bn -
2 Aflac 63.80 Bn 58.14 Bn 2.51 Bn
3 Metlife 60.34 Bn 44.39 Bn 256.00 Mn
4 Manulife Financial 52.65 Bn 53.78 Bn -
5 Unum 14.19 Bn 4.23 Bn 1.40 Bn
6 Primerica 9.76 Bn 9.08 Bn 770.81 Mn
7 Jackson Financial 8.17 Bn 3.03 Bn -
8 Lincoln National 7.81 Bn -1.09 Bn 3.25 Bn
9 F&G Annuities & Life 3.87 Bn 1.67 Bn 1.15 Bn
10 Genworth Financial 3.84 Bn 2.75 Bn 553.00 Mn

Historic Data

Download Data
DateValue
Dec 31, 2025 902.00 Mn
Dec 31, 2024 848.00 Mn
Jun 30, 2024 819.00 Mn
Dec 31, 2023 896.00 Mn
Jun 30, 2023 879.00 Mn
Dec 31, 2022 890.00 Mn
Jun 30, 2022 871.00 Mn
Dec 31, 2021 907.00 Mn
Jun 30, 2021 926.00 Mn
Dec 31, 2020 961.00 Mn
Jun 30, 2020 942.00 Mn
Dec 31, 2019 969.00 Mn
Jun 30, 2019 649.00 Mn
Dec 31, 2018 1.75 Bn
Jun 30, 2018 2.21 Bn
Dec 31, 2017 1.56 Bn
Jun 30, 2017 1.92 Bn
Dec 31, 2016 1.62 Bn
Jun 30, 2016 2.41 Bn
Dec 31, 2015 2.50 Bn