Prudential (PUK) Goodwill (2009 - 2025)
Prudential (PUK) posted Goodwill of $902.0 million for Q4 2025, up 6.37% sequentially from $848.0 million in Q4 2024, and up 6.37% YoY from $848.0 million in Q4 2024.
Prudential (PUK) Goodwill (2009 - 2025) Analysis & Trends
Prudential has reported Goodwill for 17 years, with the latest figure at $902.0 million in Q4 2025.
- Quarterly Goodwill rose 6.37% year-over-year to $902.0 million in Q4 2025, while the trailing twelve-month figure through Dec 2025 was $902.0 million (up 6.37% YoY) and the FY2025 annual result came in at $902.0 million, up 6.37% from the prior year.
- Goodwill advanced to $902.0 million in Q4 2025 per PUK's latest filing, from $848.0 million in the prior quarter.
- Over five years, Goodwill peaked at $926.0 million in Q2 2021 and troughed at $819.0 million in Q2 2024.
- A 5-year average of $882.0 million and a median of $890.0 million in 2022 frame the typical range for Goodwill.
- The sharpest annual moves came in 2024 and 2025: Goodwill dropped 6.83% in 2024, then advanced 6.37% in 2025.
- Over 5 years, Goodwill stood at $907.0 million in 2021, then dropped by 1.87% to $890.0 million in 2022, then increased by 0.67% to $896.0 million in 2023, then declined by 5.36% to $848.0 million in 2024, then grew by 6.37% to $902.0 million in 2025.
- According to Business Quant data, Goodwill over the past three periods registered $902.0 million, $848.0 million, and $819.0 million for Q4 2025, Q4 2024, and Q2 2024 respectively.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Manulife Financial | 70.96 Bn | 51.05 Bn | - |
| 2 | Metlife | 60.62 Bn | 33.30 Bn | 7.82 Bn |
| 3 | Aflac | 58.68 Bn | -44.33 Bn | 2.27 Bn |
| 4 | Prudential | 36.20 Bn | 27.87 Bn | - |
| 5 | Unum | 14.00 Bn | 4.45 Bn | 1.38 Bn |
| 6 | Primerica | 9.23 Bn | 8.60 Bn | 717.74 Mn |
| 7 | Jackson Financial | 9.17 Bn | 3.18 Bn | - |
| 8 | Lincoln National | 8.16 Bn | -3.52 Bn | 2.62 Bn |
| 9 | Genworth Financial | 3.79 Bn | 1.80 Bn | 668.00 Mn |
| 10 | Brighthouse Financial | 3.02 Bn | -5.04 Bn | 1.03 Bn |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | 902.00 Mn |
| Dec 31, 2024 | 848.00 Mn |
| Jun 30, 2024 | 819.00 Mn |
| Dec 31, 2023 | 896.00 Mn |
| Jun 30, 2023 | 879.00 Mn |
| Dec 31, 2022 | 890.00 Mn |
| Jun 30, 2022 | 871.00 Mn |
| Dec 31, 2021 | 907.00 Mn |
| Jun 30, 2021 | 926.00 Mn |
| Dec 31, 2020 | 961.00 Mn |
| Jun 30, 2020 | 942.00 Mn |
| Jun 30, 2019 | 649.00 Mn |
| Dec 31, 2018 | 1.75 Bn |
| Jun 30, 2018 | 2.21 Bn |
| Dec 31, 2017 | 1.56 Bn |
| Jun 30, 2017 | 1.92 Bn |
| Dec 31, 2016 | 1.62 Bn |
| Jun 30, 2016 | 2.41 Bn |
| Dec 31, 2015 | 2.50 Bn |
| Jun 30, 2015 | 2.24 Bn |