Procter & Gamble (PG) Goodwill & Intangibles (2009 - 2026)

Procter & Gamble's (PG) quarterly Goodwill & Intangibles came in at $62.9 billion in Q1 2026, up 0.93% year-on-year from $62.3 billion in Q1 2025, and down 0.81% on a QoQ basis from $63.4 billion in Q4 2025.

Procter & Gamble (PG) Goodwill & Intangibles (2009 - 2026) Analysis & Trends

Procter & Gamble (PG) has 18 years of Goodwill & Intangibles data on file, last reported at $62.9 billion in Q1 2026.

  • On a quarterly basis, Goodwill & Intangibles rose 0.93% year-over-year to $62.9 billion in Q1 2026; TTM through Mar 2026 was $62.9 billion, a 0.93% increase from a year earlier, with the FY2025 full-year figure at $63.6 billion, up 1.94% from the prior year.
  • Goodwill & Intangibles for Q1 2026 stood at $62.9 billion, down from $63.4 billion in the prior quarter.
  • Over the last five years, Goodwill & Intangibles for PG reached as high as $64.6 billion in Q1 2022 and fell as low as $61.7 billion in Q4 2024.
  • Historically, Goodwill & Intangibles has averaged $63.3 billion across 5 years, with a median of $63.4 billion in 2022.
  • Across the five-year window, Goodwill & Intangibles declined 3.25% in 2024 and increased 2.71% in 2025, its largest moves.
  • Year by year, Goodwill & Intangibles stood at $63.5 billion in 2022, then dropped by 0.51% to $63.2 billion in 2023, then dropped by 2.35% to $61.7 billion in 2024, then grew by 2.71% to $63.4 billion in 2025, then slipped by 0.81% to $62.9 billion in 2026.
  • Per Business Quant data, the three most recent Goodwill & Intangibles figures were $62.9 billion in Q1 2026, $63.4 billion in Q4 2025, and $63.5 billion in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Procter & Gamble 345.95 Bn 333.64 Bn 10.51 Bn
2 Unilever 134.07 Bn 123.59 Bn -
3 Colgate Palmolive 73.64 Bn 72.30 Bn 3.23 Bn
4 Kenvue 37.28 Bn 37.17 Bn 2.30 Bn
5 Kimberly Clark 36.96 Bn 36.42 Bn 1.53 Bn
6 Estee Lauder Companies 30.06 Bn 26.94 Bn 2.84 Bn
7 Church & Dwight 23.36 Bn 22.86 Bn 681.40 Mn
8 Clorox 11.85 Bn 10.66 Bn 722.00 Mn
9 Yatsen Holding 6.39 Bn 6.25 Bn 153.20 Mn
10 e.l.f. Beauty 4.86 Bn 4.57 Bn 326.45 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 62.89 Bn
Dec 31, 2025 63.40 Bn
Sep 30, 2025 63.46 Bn
Jun 30, 2025 63.56 Bn
Mar 31, 2025 62.31 Bn
Dec 31, 2024 61.73 Bn
Sep 30, 2024 63.02 Bn
Jun 30, 2024 62.35 Bn
Mar 31, 2024 62.76 Bn
Dec 31, 2023 63.22 Bn
Sep 30, 2023 63.88 Bn
Jun 30, 2023 64.44 Bn
Mar 31, 2023 64.55 Bn
Dec 31, 2022 63.55 Bn
Sep 30, 2022 62.23 Bn
Jun 30, 2022 63.38 Bn
Mar 31, 2022 64.62 Bn
Dec 31, 2021 63.85 Bn
Sep 30, 2021 64.00 Bn
Jun 30, 2021 64.57 Bn