Procter & Gamble (PG) Goodwill & Intangibles (2009 - 2026)
Procter & Gamble's (PG) quarterly Goodwill & Intangibles came in at $62.9 billion in Q1 2026, up 0.93% year-on-year from $62.3 billion in Q1 2025, and down 0.81% on a QoQ basis from $63.4 billion in Q4 2025.
Procter & Gamble (PG) Goodwill & Intangibles (2009 - 2026) Analysis & Trends
Procter & Gamble (PG) has 18 years of Goodwill & Intangibles data on file, last reported at $62.9 billion in Q1 2026.
- On a quarterly basis, Goodwill & Intangibles rose 0.93% year-over-year to $62.9 billion in Q1 2026; TTM through Mar 2026 was $62.9 billion, a 0.93% increase from a year earlier, with the FY2025 full-year figure at $63.6 billion, up 1.94% from the prior year.
- Goodwill & Intangibles for Q1 2026 stood at $62.9 billion, down from $63.4 billion in the prior quarter.
- Over the last five years, Goodwill & Intangibles for PG reached as high as $64.6 billion in Q1 2022 and fell as low as $61.7 billion in Q4 2024.
- Historically, Goodwill & Intangibles has averaged $63.3 billion across 5 years, with a median of $63.4 billion in 2022.
- Across the five-year window, Goodwill & Intangibles declined 3.25% in 2024 and increased 2.71% in 2025, its largest moves.
- Year by year, Goodwill & Intangibles stood at $63.5 billion in 2022, then dropped by 0.51% to $63.2 billion in 2023, then dropped by 2.35% to $61.7 billion in 2024, then grew by 2.71% to $63.4 billion in 2025, then slipped by 0.81% to $62.9 billion in 2026.
- Per Business Quant data, the three most recent Goodwill & Intangibles figures were $62.9 billion in Q1 2026, $63.4 billion in Q4 2025, and $63.5 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Procter & Gamble | 345.95 Bn | 333.64 Bn | 10.51 Bn |
| 2 | Unilever | 134.07 Bn | 123.59 Bn | - |
| 3 | Colgate Palmolive | 73.64 Bn | 72.30 Bn | 3.23 Bn |
| 4 | Kenvue | 37.28 Bn | 37.17 Bn | 2.30 Bn |
| 5 | Kimberly Clark | 36.96 Bn | 36.42 Bn | 1.53 Bn |
| 6 | Estee Lauder Companies | 30.06 Bn | 26.94 Bn | 2.84 Bn |
| 7 | Church & Dwight | 23.36 Bn | 22.86 Bn | 681.40 Mn |
| 8 | Clorox | 11.85 Bn | 10.66 Bn | 722.00 Mn |
| 9 | Yatsen Holding | 6.39 Bn | 6.25 Bn | 153.20 Mn |
| 10 | e.l.f. Beauty | 4.86 Bn | 4.57 Bn | 326.45 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 62.89 Bn |
| Dec 31, 2025 | 63.40 Bn |
| Sep 30, 2025 | 63.46 Bn |
| Jun 30, 2025 | 63.56 Bn |
| Mar 31, 2025 | 62.31 Bn |
| Dec 31, 2024 | 61.73 Bn |
| Sep 30, 2024 | 63.02 Bn |
| Jun 30, 2024 | 62.35 Bn |
| Mar 31, 2024 | 62.76 Bn |
| Dec 31, 2023 | 63.22 Bn |
| Sep 30, 2023 | 63.88 Bn |
| Jun 30, 2023 | 64.44 Bn |
| Mar 31, 2023 | 64.55 Bn |
| Dec 31, 2022 | 63.55 Bn |
| Sep 30, 2022 | 62.23 Bn |
| Jun 30, 2022 | 63.38 Bn |
| Mar 31, 2022 | 64.62 Bn |
| Dec 31, 2021 | 63.85 Bn |
| Sep 30, 2021 | 64.00 Bn |
| Jun 30, 2021 | 64.57 Bn |