KPIs & Operating Metrics(New)
Growth Metrics

Procter & Gamble (PG) Goodwill & Intangibles (2016 - 2025)

Procter & Gamble (PG) has disclosed Goodwill & Intangibles for 17 consecutive years, with $21.9 billion as the latest value for Q2 2025.

  • On a quarterly basis, Goodwill & Intangibles fell 64.86% to $21.9 billion in Q2 2025 year-over-year; TTM through Jun 2025 was $21.9 billion, a 64.86% decrease, with the full-year FY2025 number at $21.9 billion, down 64.86% from a year prior.
  • Goodwill & Intangibles was $21.9 billion for Q2 2025 at Procter & Gamble, down from $62.4 billion in the prior quarter.
  • In the past five years, Goodwill & Intangibles ranged from a high of $64.6 billion in Q2 2021 to a low of $21.9 billion in Q2 2025.
  • A 5-year average of $36.9 billion and a median of $23.7 billion in 2021 define the central range for Goodwill & Intangibles.
  • Peak YoY movement for Goodwill & Intangibles: surged 164.75% in 2022, then crashed 64.86% in 2025.
  • Procter & Gamble's Goodwill & Intangibles stood at $23.5 billion in 2021, then increased by 0.24% to $23.6 billion in 2022, then decreased by 5.48% to $22.3 billion in 2023, then skyrocketed by 179.57% to $62.4 billion in 2024, then plummeted by 64.86% to $21.9 billion in 2025.
  • Per Business Quant, the three most recent readings for PG's Goodwill & Intangibles are $21.9 billion (Q2 2025), $62.4 billion (Q2 2024), and $22.3 billion (Q4 2023).