Procter & Gamble (PG) Goodwill (2009 - 2026)

Procter & Gamble's (PG) quarterly Goodwill came in at $41.4 billion in Q1 2026, up 2.18% year-on-year from $40.5 billion in Q1 2025, and down 0.73% on a QoQ basis from $41.7 billion in Q4 2025.

Procter & Gamble (PG) Goodwill (2009 - 2026) Analysis & Trends

Procter & Gamble (PG) has 18 years of Goodwill data on file, last reported at $41.4 billion in Q1 2026.

  • On a quarterly basis, Goodwill rose 2.18% year-over-year to $41.4 billion in Q1 2026; TTM through Mar 2026 was $41.4 billion, a 2.18% increase from a year earlier, with the FY2025 full-year figure at $41.7 billion, up 3.34% from the prior year.
  • Goodwill for Q1 2026 stood at $41.4 billion, down from $41.7 billion in the prior quarter.
  • Over the last five years, Goodwill for PG reached as high as $41.7 billion in Q4 2025 and fell as low as $38.8 billion in Q3 2022.
  • Historically, Goodwill has averaged $40.6 billion across 5 years, with a median of $40.7 billion in 2023.
  • Across the five-year window, Goodwill dropped 4.28% in 2022 and gained 4.43% in 2025, its largest moves.
  • Year by year, Goodwill stood at $40.0 billion in 2022, then increased by 2.42% to $40.9 billion in 2023, then dropped by 2.49% to $39.9 billion in 2024, then advanced by 4.43% to $41.7 billion in 2025, then declined by 0.73% to $41.4 billion in 2026.
  • Per Business Quant data, the three most recent Goodwill figures were $41.4 billion in Q1 2026, $41.7 billion in Q4 2025, and $41.6 billion in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Procter & Gamble 347.16 Bn 334.85 Bn 10.51 Bn
2 Unilever 134.58 Bn 124.10 Bn -
3 Colgate Palmolive 73.67 Bn 72.34 Bn 3.23 Bn
4 Kenvue 37.39 Bn 37.28 Bn 2.30 Bn
5 Kimberly Clark 37.01 Bn 36.46 Bn 1.53 Bn
6 Estee Lauder Companies 29.89 Bn 26.76 Bn 2.84 Bn
7 Church & Dwight 23.43 Bn 22.93 Bn 681.40 Mn
8 Clorox 11.80 Bn 10.61 Bn 722.00 Mn
9 Yatsen Holding 6.39 Bn 6.25 Bn 153.20 Mn
10 e.l.f. Beauty 4.81 Bn 4.52 Bn 326.45 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 41.36 Bn
Dec 31, 2025 41.67 Bn
Sep 30, 2025 41.64 Bn
Jun 30, 2025 41.65 Bn
Mar 31, 2025 40.48 Bn
Dec 31, 2024 39.90 Bn
Sep 30, 2024 40.97 Bn
Jun 30, 2024 40.30 Bn
Mar 31, 2024 40.57 Bn
Dec 31, 2023 40.92 Bn
Sep 30, 2023 40.24 Bn
Jun 30, 2023 40.66 Bn
Mar 31, 2023 40.72 Bn
Dec 31, 2022 39.95 Bn
Sep 30, 2022 38.76 Bn
Jun 30, 2022 39.70 Bn
Mar 31, 2022 40.71 Bn
Dec 31, 2021 40.32 Bn
Sep 30, 2021 40.49 Bn
Jun 30, 2021 40.92 Bn