Procter & Gamble (PG) Goodwill (2009 - 2026)
Procter & Gamble's (PG) quarterly Goodwill came in at $41.4 billion in Q1 2026, up 2.18% year-on-year from $40.5 billion in Q1 2025, and down 0.73% on a QoQ basis from $41.7 billion in Q4 2025.
Procter & Gamble (PG) Goodwill (2009 - 2026) Analysis & Trends
Procter & Gamble (PG) has 18 years of Goodwill data on file, last reported at $41.4 billion in Q1 2026.
- On a quarterly basis, Goodwill rose 2.18% year-over-year to $41.4 billion in Q1 2026; TTM through Mar 2026 was $41.4 billion, a 2.18% increase from a year earlier, with the FY2025 full-year figure at $41.7 billion, up 3.34% from the prior year.
- Goodwill for Q1 2026 stood at $41.4 billion, down from $41.7 billion in the prior quarter.
- Over the last five years, Goodwill for PG reached as high as $41.7 billion in Q4 2025 and fell as low as $38.8 billion in Q3 2022.
- Historically, Goodwill has averaged $40.6 billion across 5 years, with a median of $40.7 billion in 2023.
- Across the five-year window, Goodwill dropped 4.28% in 2022 and gained 4.43% in 2025, its largest moves.
- Year by year, Goodwill stood at $40.0 billion in 2022, then increased by 2.42% to $40.9 billion in 2023, then dropped by 2.49% to $39.9 billion in 2024, then advanced by 4.43% to $41.7 billion in 2025, then declined by 0.73% to $41.4 billion in 2026.
- Per Business Quant data, the three most recent Goodwill figures were $41.4 billion in Q1 2026, $41.7 billion in Q4 2025, and $41.6 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Procter & Gamble | 347.16 Bn | 334.85 Bn | 10.51 Bn |
| 2 | Unilever | 134.58 Bn | 124.10 Bn | - |
| 3 | Colgate Palmolive | 73.67 Bn | 72.34 Bn | 3.23 Bn |
| 4 | Kenvue | 37.39 Bn | 37.28 Bn | 2.30 Bn |
| 5 | Kimberly Clark | 37.01 Bn | 36.46 Bn | 1.53 Bn |
| 6 | Estee Lauder Companies | 29.89 Bn | 26.76 Bn | 2.84 Bn |
| 7 | Church & Dwight | 23.43 Bn | 22.93 Bn | 681.40 Mn |
| 8 | Clorox | 11.80 Bn | 10.61 Bn | 722.00 Mn |
| 9 | Yatsen Holding | 6.39 Bn | 6.25 Bn | 153.20 Mn |
| 10 | e.l.f. Beauty | 4.81 Bn | 4.52 Bn | 326.45 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 41.36 Bn |
| Dec 31, 2025 | 41.67 Bn |
| Sep 30, 2025 | 41.64 Bn |
| Jun 30, 2025 | 41.65 Bn |
| Mar 31, 2025 | 40.48 Bn |
| Dec 31, 2024 | 39.90 Bn |
| Sep 30, 2024 | 40.97 Bn |
| Jun 30, 2024 | 40.30 Bn |
| Mar 31, 2024 | 40.57 Bn |
| Dec 31, 2023 | 40.92 Bn |
| Sep 30, 2023 | 40.24 Bn |
| Jun 30, 2023 | 40.66 Bn |
| Mar 31, 2023 | 40.72 Bn |
| Dec 31, 2022 | 39.95 Bn |
| Sep 30, 2022 | 38.76 Bn |
| Jun 30, 2022 | 39.70 Bn |
| Mar 31, 2022 | 40.71 Bn |
| Dec 31, 2021 | 40.32 Bn |
| Sep 30, 2021 | 40.49 Bn |
| Jun 30, 2021 | 40.92 Bn |