Procter & Gamble (PG) Goodwill (2009 - 2026)
Procter & Gamble (PG) posted quarterly Goodwill of $41.4 billion for Q1 2026, up 2.18% year-over-year from $40.5 billion in Q1 2025, and down 0.73% quarter-over-quarter from $41.7 billion in Q4 2025.
Procter & Gamble (PG) Goodwill (2009 - 2026) Analysis & Trends
Procter & Gamble (PG) has reported Goodwill for 18 consecutive years, with $41.4 billion the latest figure, recorded in Q1 2026.
- In Q1 2026, Goodwill rose 2.18% year-over-year to $41.4 billion; the TTM figure through Mar 2026 stood at $41.4 billion (up 2.18% YoY), while the FY2025 annual figure was $41.7 billion, up 3.34% from the prior year.
- Goodwill eased to $41.4 billion in Q1 2026 per PG's latest filing, from $41.7 billion in the prior quarter.
- Across five years, Goodwill topped out at $41.7 billion in Q4 2025 and bottomed at $38.8 billion in Q3 2022.
- Historically, Goodwill has averaged $40.6 billion across 5 years, with a median of $40.7 billion in 2023.
- Annual changes were most pronounced in 2022 — Goodwill fell 4.28% — and 2025, when it climbed 4.43%.
- Procter & Gamble's Goodwill stood at $40.0 billion in 2022, then climbed by 2.42% to $40.9 billion in 2023, then decreased by 2.49% to $39.9 billion in 2024, then rose by 4.43% to $41.7 billion in 2025, then slipped by 0.73% to $41.4 billion in 2026.
- Business Quant data shows PG's Goodwill at $41.4 billion in Q1 2026, $41.7 billion in Q4 2025, and $41.6 billion in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Procter & Gamble | 334.68 Bn | 324.73 Bn | 10.28 Bn |
| 2 | Unilever | 135.06 Bn | 122.54 Bn | - |
| 3 | Colgate Palmolive | 73.11 Bn | 71.74 Bn | 3.30 Bn |
| 4 | Kenvue | 36.14 Bn | 35.03 Bn | 2.30 Bn |
| 5 | Kimberly Clark | 35.84 Bn | 34.89 Bn | 1.60 Bn |
| 6 | Estee Lauder Companies | 30.63 Bn | 27.51 Bn | 2.84 Bn |
| 7 | Church & Dwight | 23.49 Bn | 23.23 Bn | 693.90 Mn |
| 8 | Clorox | 12.90 Bn | 12.75 Bn | 804.00 Mn |
| 9 | Yatsen Holding | 5.79 Bn | 5.65 Bn | 153.20 Mn |
| 10 | e.l.f. Beauty | 5.48 Bn | 5.13 Bn | 398.84 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 41.28 Bn |
| Mar 31, 2026 | 41.36 Bn |
| Dec 31, 2025 | 41.67 Bn |
| Sep 30, 2025 | 41.64 Bn |
| Jun 30, 2025 | 41.65 Bn |
| Mar 31, 2025 | 40.48 Bn |
| Dec 31, 2024 | 39.90 Bn |
| Sep 30, 2024 | 40.97 Bn |
| Jun 30, 2024 | 40.30 Bn |
| Mar 31, 2024 | 40.57 Bn |
| Dec 31, 2023 | 40.92 Bn |
| Sep 30, 2023 | 40.24 Bn |
| Jun 30, 2023 | 40.66 Bn |
| Mar 31, 2023 | 40.72 Bn |
| Dec 31, 2022 | 39.95 Bn |
| Sep 30, 2022 | 38.76 Bn |
| Jun 30, 2022 | 39.70 Bn |
| Mar 31, 2022 | 40.71 Bn |
| Dec 31, 2021 | 40.32 Bn |
| Sep 30, 2021 | 40.49 Bn |