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Growth Metrics

Procter & Gamble (PG) Goodwill (2016 - 2025)

Procter & Gamble (PG) has disclosed Goodwill for 17 consecutive years, with $41.7 billion as the latest value for Q4 2025.

  • Quarterly Goodwill rose 4.43% to $41.7 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $41.7 billion through Dec 2025, up 4.43% year-over-year, with the annual reading at $41.7 billion for FY2025, 3.34% up from the prior year.
  • Goodwill for Q4 2025 was $41.7 billion at Procter & Gamble, roughly flat from $41.6 billion in the prior quarter.
  • The five-year high for Goodwill was $41.7 billion in Q4 2025, with the low at $38.8 billion in Q3 2022.
  • Average Goodwill over 5 years is $40.6 billion, with a median of $40.6 billion recorded in 2021.
  • The sharpest move saw Goodwill dropped 4.28% in 2022, then grew 4.43% in 2025.
  • Over 5 years, Goodwill stood at $40.3 billion in 2021, then fell by 0.9% to $40.0 billion in 2022, then grew by 2.42% to $40.9 billion in 2023, then fell by 2.49% to $39.9 billion in 2024, then grew by 4.43% to $41.7 billion in 2025.
  • According to Business Quant data, Goodwill over the past three periods came in at $41.7 billion, $41.6 billion, and $41.7 billion for Q4 2025, Q3 2025, and Q2 2025 respectively.