Procter & Gamble (PG) Goodwill (2009 - 2026)
Procter & Gamble (PG) posted Goodwill of $41.2 billion for fiscal Q1 2027 (quarter ended Sep 30, 2026), down 1.1% from $41.64 billion a year earlier and down 0.2% from the prior quarter.
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Analysis
Procter & Gamble (PG) Goodwill (2009 - 2026) Analysis & Trends
At the end of FY2026 (ended Jun 30, 2026), Procter & Gamble's Goodwill came in at $41.28 billion, down 0.9% from FY2025.
- Annual Goodwill shows a five-year compound annual growth rate of 0.2% (FY2021 to FY2026).
- In prior fiscal years, Procter & Gamble's Goodwill was $41.65 billion in FY2025 (+3.3%), $40.3 billion in FY2024 (-0.9%), $40.66 billion in FY2023 (+2.4%) and $39.7 billion in FY2022 (-3.0%).
- The fiscal Q1 2027 figure stands as the lowest quarterly Goodwill since fiscal Q3 2025.
- On a year-over-year basis, Goodwill increased in four of the last eight quarters, with growth averaging 0.9%.
- The strongest year-over-year quarter for Goodwill in the past five years was fiscal Q2 2026, with growth of 4.4%; the weakest was fiscal Q1 2023, with a decline of 4.3%.
- According to Business Quant data, Goodwill for the three prior fiscal quarters was $41.28 billion (Q4 2026), $41.36 billion (Q3 2026) and $41.67 billion (Q2 2026).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Procter & Gamble | 384.13 Bn | 335.69 Bn | 11.60 Bn |
| 2 | Colgate Palmolive | 76.99 Bn | 71.47 Bn | 3.23 Bn |
| 3 | Estee Lauder Companies | 40.05 Bn | 27.14 Bn | 2.81 Bn |
| 4 | Kenvue | 37.02 Bn | 32.73 Bn | 2.31 Bn |
| 5 | Kimberly Clark | 36.07 Bn | 32.01 Bn | 1.44 Bn |
| 6 | Church & Dwight | 25.86 Bn | 24.25 Bn | 749.40 Mn |
| 7 | Clorox | 12.14 Bn | 10.40 Bn | 770.00 Mn |
| 8 | e.l.f. Beauty | 6.86 Bn | 5.68 Bn | 370.22 Mn |
| 9 | Reynolds Consumer Products | 5.08 Bn | 4.77 Bn | 236.00 Mn |
| 10 | Bath & Body Works | 4.61 Bn | 1.81 Bn | 692.00 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 41.20 Bn |
| Jun 30, 2026 | 41.28 Bn |
| Mar 31, 2026 | 41.36 Bn |
| Dec 31, 2025 | 41.67 Bn |
| Sep 30, 2025 | 41.64 Bn |
| Jun 30, 2025 | 41.65 Bn |
| Mar 31, 2025 | 40.48 Bn |
| Dec 31, 2024 | 39.90 Bn |
| Sep 30, 2024 | 40.97 Bn |
| Jun 30, 2024 | 40.30 Bn |
| Mar 31, 2024 | 40.57 Bn |
| Dec 31, 2023 | 40.92 Bn |
| Sep 30, 2023 | 40.24 Bn |
| Jun 30, 2023 | 40.66 Bn |
| Mar 31, 2023 | 40.72 Bn |
| Dec 31, 2022 | 39.95 Bn |
| Sep 30, 2022 | 38.76 Bn |
| Jun 30, 2022 | 39.70 Bn |
| Mar 31, 2022 | 40.71 Bn |
| Dec 31, 2021 | 40.32 Bn |
API Access
Procter & Gamble Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=PG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "PG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=PG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();