MINISO Group Holding (MNSO) Gross Margin (2019 - 2025)

MINISO Group Holding's (MNSO) quarterly Gross Margin came in at 46.39% in Q4 2025, down 66.0% year-on-year from 136.43% in Q4 2024, and up 3.82% on a QoQ basis from 44.68% in Q3 2025.

MINISO Group Holding (MNSO) Gross Margin (2019 - 2025) Analysis & Trends

MINISO Group Holding (MNSO) has 7 years of Gross Margin data on file, last reported at 46.39% in Q4 2025.

  • On a quarterly basis, Gross Margin fell 66.0% year-over-year to 46.39% in Q4 2025; TTM through Dec 2025 was 45.0%, a 7.0% increase from a year earlier, with the FY2025 full-year figure at 44.99%, up 5.0% from the prior year.
  • Gross Margin for Q4 2025 stood at 46.39%, up from 44.68% in the prior quarter.
  • Over the last five years, Gross Margin for MNSO reached as high as 47.05% in Q4 2024 and fell as low as 25.85% in Q2 2021.
  • Historically, Gross Margin has averaged 39.14% across 5 years, with a median of 41.77% in 2023.
  • Across the five-year window, Gross Margin tumbled 426 bps in 2021 and soared 885 bps in 2022, its largest moves.
  • Year by year, Gross Margin stood at 31.12% in 2021, then climbed by 28 bps to 39.97% in 2022, then grew by 6 bps to 42.46% in 2023, then increased by 11 bps to 47.05% in 2024, then slipped by 1 bps to 46.39% in 2025.
  • Per Business Quant data, the three most recent Gross Margin figures were 46.39% in Q4 2025, 44.68% in Q3 2025, and 44.28% in Q2 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Caseys General Stores 32.13 Bn 31.61 Bn 1.08 Bn 23.63%
2 NaaS Technology 30.58 Bn 30.58 Bn - -
3 Williams Sonoma 28.34 Bn 27.33 Bn 1.10 Bn 46.87%
4 Ulta Beauty 23.18 Bn 22.69 Bn 1.48 Bn 38.06%
5 Best Buy 18.52 Bn 16.77 Bn 2.10 Bn 23.52%
6 Dick'S Sporting Goods 16.59 Bn 15.24 Bn 1.77 Bn 28.43%
7 MINISO Group Holding 16.05 Bn 14.98 Bn 414.86 Mn 46.39%
8 Tractor Supply 15.89 Bn 15.66 Bn 1.30 Bn 36.22%
9 Five Below 12.09 Bn 11.16 Bn 696.98 Mn 40.32%
10 Murphy USA 11.42 Bn 11.30 Bn -3.64 Bn -644.25%

Historic Data

Download Data
DateValue
Dec 31, 2025 46.39%
Sep 30, 2025 44.68%
Jun 30, 2025 44.28%
Mar 31, 2025 44.23%
Dec 31, 2024 47.05%
Sep 30, 2024 44.89%
Jun 30, 2024 43.95%
Mar 31, 2024 43.41%
Dec 31, 2023 42.46%
Sep 30, 2023 41.77%
Jun 30, 2023 39.84%
Mar 31, 2023 39.33%
Dec 31, 2022 39.97%
Sep 30, 2022 35.66%
Jun 30, 2022 33.30%
Dec 31, 2021 31.12%
Sep 30, 2021 27.45%
Jun 30, 2021 25.85%
Mar 31, 2021 28.10%
Dec 31, 2020 27.97%