Mcdonalds (MCD) Goodwill & Intangibles (2009 - 2026)

Mcdonalds has reported Goodwill & Intangibles for 18 years, with the latest figure at $3.3 billion in Q1 2026.

• For the quarter ending Q1 2026, Goodwill & Intangibles rose 5.12% year-over-year to $3.3 billion; the trailing twelve-month figure through Mar 2026 stood at $3.3 billion (up 5.12% YoY), and the FY2025 full-year result was $3.4 billion, up 6.65% from the prior year.
• Goodwill & Intangibles for Q1 2026 stood at $3.3 billion, roughly flat from $3.4 billion in the prior quarter.
• The five-year high for Goodwill & Intangibles was $3.4 billion in Q4 2025, with the low at $2.7 billion in Q3 2022.
• Historically, Goodwill & Intangibles has averaged $3.1 billion across 5 years, with a median of $3.0 billion in 2023.
• Annual changes were most pronounced in 2022 — Goodwill & Intangibles fell 3.39% — and 2023, when it increased 11.84%.
• Mcdonalds' Goodwill & Intangibles stood at $2.9 billion in 2022, then advanced by 4.81% to $3.0 billion in 2023, then climbed by 3.45% to $3.1 billion in 2024, then climbed by 6.65% to $3.4 billion in 2025, then dropped by 0.15% to $3.3 billion in 2026.
• The last three Goodwill & Intangibles figures came in at $3.3 billion (Q1 2026), $3.4 billion (Q4 2025), and $3.3 billion (Q3 2025), per Business Quant data.