MediaAlpha (MAX) Invested Capital (2019 - 2026)

MediaAlpha (MAX) has reported Invested Capital for 8 consecutive years, with $7.2 million the latest figure, recorded in Q2 2026.

• In Q2 2026, Invested Capital fell 19.18% year-over-year to $7.2 million; the TTM figure through Jun 2026 stood at $58.1 million (up 64.17% YoY), while the FY2025 annual figure was $21.8 million, up 146.43% from the prior year.
• Invested Capital steadied at $7.2 million in Q2 2026 per MAX's latest filing, from $7.2 million in the prior quarter.
• Across five years, Invested Capital topped out at $22.0 million in Q3 2025 and bottomed at $7.2 million in Q1 2026.
• Historically, Invested Capital has averaged $10.4 million across 5 years, with a median of $8.8 million in 2023.
• Annual changes were most pronounced in 2024 — Invested Capital slipped 25.35% — and 2025, when it surged 148.91%.
• MediaAlpha's Invested Capital stood at $8.8 million in 2022, then surged by 35.17% to $11.9 million in 2023, then decreased by 25.35% to $8.8 million in 2024, then jumped by 146.43% to $21.8 million in 2025, then sank by 67.13% to $7.2 million in 2026.
• Business Quant data shows MAX's Invested Capital at $7.2 million in Q2 2026, $7.2 million in Q1 2026, and $21.8 million in Q4 2025.