MediaAlpha (MAX) Invested Capital (2019 - 2026)
MediaAlpha (MAX) posted quarterly Invested Capital of $7.2 million for Q2 2026, down 19.18% year-over-year from $8.9 million in Q2 2025, and little changed quarter-over-quarter from $7.2 million in Q1 2026.
MediaAlpha (MAX) Invested Capital (2019 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported Invested Capital for 8 consecutive years, with $7.2 million the latest figure, recorded in Q2 2026.
- In Q2 2026, Invested Capital fell 19.18% year-over-year to $7.2 million; the TTM figure through Jun 2026 stood at $58.1 million (up 64.17% YoY), while the FY2025 annual figure was $21.8 million, up 146.43% from the prior year.
- Invested Capital steadied at $7.2 million in Q2 2026 per MAX's latest filing, from $7.2 million in the prior quarter.
- Across five years, Invested Capital topped out at $22.0 million in Q3 2025 and bottomed at $7.2 million in Q1 2026.
- Historically, Invested Capital has averaged $10.4 million across 5 years, with a median of $8.8 million in 2023.
- Annual changes were most pronounced in 2024 — Invested Capital slipped 25.35% — and 2025, when it surged 148.91%.
- MediaAlpha's Invested Capital stood at $8.8 million in 2022, then surged by 35.17% to $11.9 million in 2023, then decreased by 25.35% to $8.8 million in 2024, then jumped by 146.43% to $21.8 million in 2025, then sank by 67.13% to $7.2 million in 2026.
- Business Quant data shows MAX's Invested Capital at $7.2 million in Q2 2026, $7.2 million in Q1 2026, and $21.8 million in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Invested Cap. (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,206.86 Bn | 3,777.82 Bn | 73.85 Bn | - |
| 2 | Meta Platforms | 1,538.10 Bn | 1,447.84 Bn | 49.47 Bn | - |
| 3 | Taboola.com | 1,136.28 Bn | 1,136.15 Bn | 139.48 Mn | - |
| 4 | Baidu | 289.19 Bn | 284.70 Bn | 1.88 Mn | 2.16 Bn |
| 5 | Spotify Technology | 102.90 Bn | 92.66 Bn | 1.75 Bn | -1.53 Bn |
| 6 | Joyy | 77.62 Bn | 76.74 Bn | 205.64 Mn | 10.67 Mn |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | - |
| 8 | Nebius | 49.31 Bn | 39.68 Bn | 295.20 Mn | 18.40 Mn |
| 9 | 30.48 Bn | 27.70 Bn | 734.60 Mn | - | |
| 10 | MediaAlpha | 703.56 Mn | 679.82 Mn | 45.17 Mn | 7.17 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 7.17 Mn |
| Mar 31, 2026 | 7.17 Mn |
| Dec 31, 2025 | 21.81 Mn |
| Sep 30, 2025 | 22.00 Mn |
| Jun 30, 2025 | 8.87 Mn |
| Mar 31, 2025 | 8.86 Mn |
| Dec 31, 2024 | 8.85 Mn |
| Sep 30, 2024 | 8.84 Mn |
| Jun 30, 2024 | 8.83 Mn |
| Mar 31, 2024 | 11.87 Mn |
| Dec 31, 2023 | 11.85 Mn |
| Sep 30, 2023 | 8.80 Mn |
| Jun 30, 2023 | 8.79 Mn |
| Mar 31, 2023 | 8.78 Mn |
| Dec 31, 2022 | 8.77 Mn |
| Sep 30, 2022 | 8.76 Mn |
| Jun 30, 2022 | 8.75 Mn |
| Mar 31, 2022 | 8.74 Mn |
| Dec 31, 2021 | 8.73 Mn |
| Sep 30, 2021 | 6.35 Mn |