Growth Metrics

MediaAlpha (MAX) Invested Capital (2019 - 2025)

MediaAlpha has reported Invested Capital over the past 7 years, most recently at $157.6 million for Q4 2025.

  • Quarterly results put Invested Capital at $157.6 million for Q4 2025, up 35.59% from a year ago — trailing twelve months through Dec 2025 was $157.6 million (up 35.59% YoY), and the annual figure for FY2025 was $157.6 million, up 35.59%.
  • Invested Capital for Q4 2025 was $157.6 million at MediaAlpha, up from $89.9 million in the prior quarter.
  • Over the last five years, Invested Capital for MAX hit a ceiling of $157.6 million in Q4 2025 and a floor of -$89.4 million in Q1 2021.
  • Median Invested Capital over the past 5 years was $102.6 million (2021), compared with a mean of $97.0 million.
  • Biggest five-year swings in Invested Capital: surged 241.96% in 2022 and later tumbled 43.03% in 2023.
  • MediaAlpha's Invested Capital stood at $125.2 million in 2021, then decreased by 22.56% to $97.0 million in 2022, then dropped by 17.64% to $79.9 million in 2023, then soared by 45.5% to $116.2 million in 2024, then soared by 35.59% to $157.6 million in 2025.
  • The last three reported values for Invested Capital were $157.6 million (Q4 2025), $89.9 million (Q3 2025), and $101.1 million (Q2 2025) per Business Quant data.