Mattel (MAT) Goodwill & Intangibles (2009 - 2026)
Mattel (MAT) recorded Goodwill & Intangibles of $2.05 billion in Q2 2026, up 17.6% from $1.75 billion a year earlier but down 0.8% from the prior quarter.
Mattel (MAT) Goodwill & Intangibles (2009 - 2026) Analysis & Trends
At the end of FY2025, Mattel reported Goodwill & Intangibles of $1.73 billion, down 0.9% from FY2024.
- Annual Goodwill & Intangibles has declined for five straight years, with a five-year compound annual growth rate of -2.0% (FY2020 to FY2025).
- Across earlier years, Goodwill & Intangibles came in at $1.74 billion in FY2024 (-2.0%), $1.78 billion in FY2023 (-1.4%), $1.8 billion in FY2022 (-3.4%) and $1.87 billion in FY2021 (-2.3%).
- Quarterly Goodwill & Intangibles has ranged from $1.73 billion in Q4 2025 to $2.07 billion in Q1 2026 over the past five years.
- On a year-over-year basis, Goodwill & Intangibles rose in two of the last eight quarters, with growth averaging 3.6%.
- Peak year-over-year performance for Goodwill & Intangibles in the last five years was growth of 35.3% in Q3 2021, against a decline of 4.3% in Q3 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at $2.07 billion (Q1 2026), $1.73 billion (Q4 2025) and $1.73 billion (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Amer Sports | 15.10 Bn | 11.15 Bn | 1.07 Bn |
| 2 | Hasbro | 12.69 Bn | 8.48 Bn | 867.20 Mn |
| 3 | Acushnet Holdings | 4.87 Bn | 4.61 Bn | 445.83 Mn |
| 4 | Mattel | 4.30 Bn | 972.25 Mn | 542.12 Mn |
| 5 | YETI Holdings | 3.02 Bn | 2.34 Bn | 322.52 Mn |
| 6 | Callaway Golf | 2.55 Bn | 8.09 Mn | 306.70 Mn |
| 7 | Peloton Interactive | 2.18 Bn | -2.44 Bn | 344.40 Mn |
| 8 | Unusual Machines | 1.09 Bn | 625.04 Mn | 5.80 Mn |
| 9 | Sturm Ruger | 697.45 Mn | 301.45 Mn | 33.74 Mn |
| 10 | Smith & Wesson Brands | 646.14 Mn | 558.40 Mn | 32.27 Mn |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.05 Bn |
| Mar 31, 2026 | 2.07 Bn |
| Dec 31, 2025 | 1.73 Bn |
| Sep 30, 2025 | 1.73 Bn |
| Jun 30, 2025 | 1.75 Bn |
| Mar 31, 2025 | 1.74 Bn |
| Dec 31, 2024 | 1.74 Bn |
| Sep 30, 2024 | 1.76 Bn |
| Jun 30, 2024 | 1.76 Bn |
| Mar 31, 2024 | 1.77 Bn |
| Dec 31, 2023 | 1.78 Bn |
| Sep 30, 2023 | 1.78 Bn |
| Jun 30, 2023 | 1.80 Bn |
| Mar 31, 2023 | 1.80 Bn |
| Dec 31, 2022 | 1.80 Bn |
| Sep 30, 2022 | 1.80 Bn |
| Jun 30, 2022 | 1.82 Bn |
| Mar 31, 2022 | 1.85 Bn |
| Dec 31, 2021 | 1.87 Bn |
| Sep 30, 2021 | 1.88 Bn |
Mattel Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=MAT&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "MAT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=MAT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();