36Kr Holdings (KRKR) Gross Margin (2018 - 2025)
36Kr Holdings (KRKR) posted quarterly Gross Margin of 59.96% for Q4 2025, up 799.0% year-over-year from 6.67% in Q4 2024, and up 15.37% quarter-over-quarter from 51.97% in Q4 2024.
36Kr Holdings (KRKR) Gross Margin (2018 - 2025) Analysis & Trends
36Kr Holdings (KRKR) has reported Gross Margin for 8 consecutive years, with 59.96% the latest figure, recorded in Q4 2025.
- In Q4 2025, Gross Margin rose 799.0% year-over-year to 59.96%; the TTM figure through Dec 2025 stood at 56.08% (up 145.0% YoY), while the FY2025 annual figure was 57.69%, up 907.0% from the prior year.
- Gross Margin improved to 59.96% in Q4 2025 per KRKR's latest filing, from 51.97% in the prior quarter.
- Across five years, Gross Margin topped out at 64.97% in Q4 2021 and bottomed at 41.65% in Q1 2023.
- Historically, Gross Margin has averaged 55.75% across 5 years, with a median of 55.9% in 2021.
- Annual changes were most pronounced in 2021 — Gross Margin jumped 4532 bps — and 2022, when it tumbled 1429 bps.
- 36Kr Holdings' Gross Margin stood at 64.97% in 2021, then declined by 22 bps to 50.69% in 2022, then rose by 10 bps to 55.7% in 2023, then declined by 7 bps to 51.97% in 2024, then gained by 15 bps to 59.96% in 2025.
- Business Quant data shows KRKR's Gross Margin at 59.96% in Q4 2025, 51.97% in Q4 2024, and 55.7% in Q4 2023.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 103.70 Bn | 100.65 Bn | 1.70 Bn | 88.26% |
| 2 | Omnicom | 24.37 Bn | 21.03 Bn | 1.30 Bn | 19.78% |
| 3 | Trade Desk | 6.27 Bn | 4.78 Bn | 530.72 Mn | 74.22% |
| 4 | Wpp | 5.67 Bn | 2.50 Bn | - | - |
| 5 | Magnite | 3.35 Bn | 3.02 Bn | 130.79 Mn | 67.83% |
| 6 | Stagwell | 2.09 Bn | 1.98 Bn | 269.24 Mn | 34.24% |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn | 83.24% |
| 8 | Ziff Davis | 2.02 Bn | 410.50 Mn | 241.03 Mn | 84.06% |
| 9 | Clear Channel Outdoor Holdings | 1.22 Bn | 1.02 Bn | 241.86 Mn | 55.21% |
| 10 | 36Kr Holdings | 6.52 Mn | -8.39 Mn | 11.56 Mn | 59.96% |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | 59.96% |
| Dec 31, 2024 | 51.97% |
| Dec 31, 2023 | 55.70% |
| Sep 30, 2023 | 56.34% |
| Jun 30, 2023 | 55.37% |
| Mar 31, 2023 | 41.65% |
| Dec 31, 2022 | 50.69% |
| Sep 30, 2022 | 62.44% |
| Jun 30, 2022 | 62.32% |
| Mar 31, 2022 | 51.85% |
| Dec 31, 2021 | 64.97% |
| Sep 30, 2021 | 56.10% |
| Jun 30, 2021 | 57.42% |
| Mar 31, 2021 | 53.69% |
| Dec 31, 2020 | 41.89% |
| Sep 30, 2020 | 37.93% |
| Jun 30, 2020 | 29.01% |
| Mar 31, 2020 | 8.36% |
| Dec 31, 2019 | 48.47% |
| Sep 30, 2019 | 42.08% |