Alphabet (GOOGL) EBIT Margin (2014 - 2026)
Alphabet's EBIT Margin was 34.03% in Q2 2026, up 1.60 percentage points from 32.43% a year earlier but down 2.09 percentage points from the prior quarter.
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Analysis
Alphabet (GOOGL) EBIT Margin (2014 - 2026) Analysis & Trends
On a trailing twelve-month basis, Alphabet's EBIT Margin was 33.11% through Jun 30, 2026, up 0.43 percentage points year-over-year; for FY2025, it came in at 32.03%, down 0.08 percentage points from FY2024.
- EBIT Margin shows a five-year change of +9.45 percentage points (FY2020 to FY2025).
- In earlier years, EBIT Margin was 32.11% in FY2024 (+4.69 pp), 27.42% in FY2023 (+0.96 pp), 26.46% in FY2022 (-4.09 pp) and 30.55% in FY2021 (+7.97 pp).
- Quarterly EBIT Margin has moved between 23.88% (Q4 2022) and 36.12% (Q1 2026) over five years.
- Compared with a year earlier, EBIT Margin was higher in six of the last eight quarters, with an average year-over-year change of +1.62 percentage points.
- The best year-over-year quarter for EBIT Margin over five years was Q3 2021 (a gain of 8.01 percentage points); the worst was Q3 2022 (a drop of 7.50 percentage points).
- Per Business Quant data, GOOGL's EBIT Margin in the three quarters before Q2 2026 was 36.12% (Q1 2026), 31.57% (Q4 2025) and 30.51% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | 30.88% |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | 33.38% |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | 5.62% |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | 13.62% |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | 13.32% |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | 34.00% |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | 24.62% |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | 13.71% |
| 10 | Airbnb | 95.83 Bn | 49.06 Bn | 2.98 Bn | 21.01% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 34.03% |
| Mar 31, 2026 | 36.12% |
| Dec 31, 2025 | 31.57% |
| Sep 30, 2025 | 30.51% |
| Jun 30, 2025 | 32.43% |
| Mar 31, 2025 | 33.92% |
| Dec 31, 2024 | 32.11% |
| Sep 30, 2024 | 32.31% |
| Jun 30, 2024 | 32.36% |
| Mar 31, 2024 | 31.63% |
| Dec 31, 2023 | 27.46% |
| Sep 30, 2023 | 27.83% |
| Jun 30, 2023 | 29.27% |
| Mar 31, 2023 | 24.95% |
| Dec 31, 2022 | 23.88% |
| Sep 30, 2022 | 24.80% |
| Jun 30, 2022 | 27.92% |
| Mar 31, 2022 | 29.55% |
| Dec 31, 2021 | 29.05% |
| Sep 30, 2021 | 32.30% |
API Access
Alphabet EBIT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebit-margin&ticker=GOOGL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebit-margin", "ticker": "GOOGL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebit-margin&ticker=GOOGL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();