Choice Hotels International (CHH) Return on Sales [ROS] (2009 - 2026)
Choice Hotels International (CHH) recorded Return on Sales [ROS] of 23.63% in Q2 2026, down 5.59 percentage points from 29.22% a year earlier but up 6.00 percentage points from the prior quarter.
Choice Hotels International (CHH) Return on Sales [ROS] (2009 - 2026) Analysis & Trends
On a TTM basis, Choice Hotels International's Return on Sales [ROS] came in at 25.21% as of Jun 30, 2026, down 4.95 percentage points year-over-year; for FY2025, it came in at 28.08%, down 1.18 percentage points from FY2024.
- Annual Return on Sales [ROS] has a five-year change of +12.36 percentage points (FY2020 to FY2025).
- Across earlier years, Return on Sales [ROS] came in at 29.26% in FY2024 (+4.98 pp), 24.29% in FY2023 (-9.85 pp), 34.14% in FY2022 (-5.98 pp) and 40.11% in FY2021 (+24.40 pp).
- Quarterly Return on Sales [ROS] has ranged from 10.53% in Q4 2023 to 49.20% in Q3 2021 over the past five years.
- On a year-over-year basis, Return on Sales [ROS] has declined for five consecutive quarters, with an average year-over-year change of +1.03 percentage points over the last eight quarters.
- Peak year-over-year performance for Return on Sales [ROS] in the last five years was a gain of 29.10 percentage points in Q4 2021, against a drop of 16.30 percentage points in Q4 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 17.63% (Q1 2026), 26.00% (Q4 2025) and 31.84% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 93.60 Bn | 91.65 Bn | 1.55 Bn | 17.38% |
| 2 | Royal Caribbean Cruises | 74.32 Bn | 71.90 Bn | 2.29 Bn | 27.05% |
| 3 | Hilton Worldwide Holdings | 72.10 Bn | 68.58 Bn | 3.08 Bn | 25.68% |
| 4 | Viking Holdings | 36.31 Bn | 21.43 Bn | 996.62 Mn | 29.40% |
| 5 | Carnival | 34.66 Bn | 27.87 Bn | - | 26.32% |
| 6 | Intercontinental Hotels | 26.64 Bn | 22.19 Bn | - | - |
| 7 | Trip.com | 24.74 Bn | -20.81 Bn | 1.84 Bn | -9.30% |
| 8 | Hyatt Hotels | 14.98 Bn | 12.46 Bn | 388.00 Mn | -71.84% |
| 9 | H World | 12.83 Bn | 3.76 Bn | - | 31.02% |
| 10 | Choice Hotels International | 4.64 Bn | 4.45 Bn | 217.64 Mn | 23.63% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 23.63% |
| Mar 31, 2026 | 17.63% |
| Dec 31, 2025 | 26.00% |
| Sep 30, 2025 | 31.84% |
| Jun 30, 2025 | 29.22% |
| Mar 31, 2025 | 24.01% |
| Dec 31, 2024 | 30.59% |
| Sep 30, 2024 | 35.47% |
| Jun 30, 2024 | 30.48% |
| Mar 31, 2024 | 18.12% |
| Dec 31, 2023 | 10.53% |
| Sep 30, 2023 | 31.73% |
| Jun 30, 2023 | 29.10% |
| Mar 31, 2023 | 23.39% |
| Dec 31, 2022 | 21.23% |
| Sep 30, 2022 | 35.01% |
| Jun 30, 2022 | 42.76% |
| Mar 31, 2022 | 38.57% |
| Dec 31, 2021 | 37.52% |
| Sep 30, 2021 | 49.20% |
Choice Hotels International Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=CHH&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "CHH", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=CHH&period=max&api_key=YOUR_API_KEY");
const data = await res.json();