Choice Hotels International (CHH) Price to Sales (2009 - 2026)
Choice Hotels International's (CHH) quarterly Price to Sales came in at 11.3 in Q2 2026, down 17.88% on a YoY basis from 13.76 in Q2 2025, and down 18.47% quarter-over-quarter from 13.86 in Q1 2026.
Analysis
Choice Hotels International (CHH) Price to Sales (2009 - 2026) Analysis & Trends
Choice Hotels International (CHH) has reported Price to Sales for 18 consecutive years, with 11.3 the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Price to Sales fell 17.88% year-over-year to 11.3; the trailing twelve-month figure through Jun 2026 stood at 3.08 (down 17.32% YoY), and the FY2025 full-year result was 2.74, down 34.63% from the prior year.
- Price to Sales slipped to 11.3 in Q2 2026 per CHH's latest filing, from 13.86 in the prior quarter.
- Across five years, Price to Sales topped out at 30.68 in Q1 2022 and bottomed at 11.06 in Q3 2025.
- Historically, Price to Sales has averaged 15.72 across 5 years, with a median of 14.35 in 2024.
- The sharpest annual moves came in 2022 and 2024: Price to Sales sank 46.7% in 2022, then rose 9.02% in 2024.
- Over 5 years, Price to Sales stood at 16.24 in 2022, then slipped by 3.61% to 15.66 in 2023, then grew by 9.02% to 17.07 in 2024, then tumbled by 34.2% to 11.23 in 2025, then gained by 0.65% to 11.3 in 2026.
- According to Business Quant data, Price to Sales over the past three periods registered 11.3, 13.86, and 11.23 for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Marriott International | 87.75 Bn | 87.29 Bn | 1.97 Bn |
| 2 | Hilton Worldwide Holdings | 70.18 Bn | 69.20 Bn | 3.08 Bn |
| 3 | Hyatt Hotels | 15.65 Bn | 15.36 Bn | 809.00 Mn |
| 4 | H World | 14.06 Bn | 11.97 Bn | 453.94 Mn |
| 5 | Atour Lifestyle Holdings | 8.60 Bn | 7.76 Bn | 511.83 Mn |
| 6 | Wyndham Hotels & Resorts | 5.33 Bn | 5.26 Bn | 349.00 Mn |
| 7 | Choice Hotels International | 4.55 Bn | 4.50 Bn | 243.10 Mn |
| 8 | Hotel101 Global Holdings | 1.22 Bn | 1.20 Bn | - |
| 9 | Studio City International Holdings | 329.33 Mn | 206.54 Mn | 144.08 Mn |
| 10 | GreenTree Hospitality | 113.35 Mn | 117.86 Mn | 34.50 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 11.30 |
| Mar 31, 2026 | 13.86 |
| Dec 31, 2025 | 11.23 |
| Sep 30, 2025 | 11.06 |
| Jun 30, 2025 | 13.76 |
| Mar 31, 2025 | 18.58 |
| Dec 31, 2024 | 17.07 |
| Sep 30, 2024 | 14.30 |
| Jun 30, 2024 | 12.95 |
| Mar 31, 2024 | 18.76 |
| Dec 31, 2023 | 15.66 |
| Sep 30, 2023 | 14.40 |
| Jun 30, 2023 | 13.90 |
| Mar 31, 2023 | 18.02 |
| Dec 31, 2022 | 16.24 |
| Sep 30, 2022 | 14.22 |
| Jun 30, 2022 | 16.92 |
| Mar 31, 2022 | 30.68 |
| Dec 31, 2021 | 30.48 |
| Sep 30, 2021 | 21.74 |