Baozun (BZUN) Amortization of Goodwill (2022 - 2025)

Baozun (BZUN) recorded quarterly Amortization of Goodwill of -$2.6 million in Q4 2025, down 176.84% quarter-over-quarter from -$950000.0 in Q4 2024, and down 176.84% on a YoY basis from $3.4 million in Q4 2024.

Baozun (BZUN) Amortization of Goodwill (2022 - 2025) Analysis & Trends

Baozun's Amortization of Goodwill history runs 4 years deep, the most recent figure standing at -$2.6 million for Q4 2025.

  • In Q4 2025, Amortization of Goodwill fell 176.84% year-over-year to -$2.6 million; the TTM figure through Dec 2025 stood at -$10.4 million (changed N/A YoY), while the FY2025 annual figure was $2.6 million, up 176.84% from the prior year.
  • Amortization of Goodwill was -$2.6 million for Q4 2025 at Baozun, down from -$950000.0 in the prior quarter.
  • In the past five years, Amortization of Goodwill ranged from a high of -$950000.0 in Q4 2024 to a low of -$5.0 million in Q4 2023.
  • Historically, Amortization of Goodwill has averaged -$2.6 million across 4 years, with a median of -$2.3 million in 2022.
  • The sharpest annual moves came in 2024 and 2025: Amortization of Goodwill surged 80.85% in 2024, then sank 176.84% in 2025.
  • A 4-year view of Amortization of Goodwill shows it stood at -$1.9 million in 2022, then sank by 160.09% to -$5.0 million in 2023, then soared by 80.85% to -$950000.0 in 2024, then tumbled by 176.84% to -$2.6 million in 2025.
  • The last three Amortization of Goodwill figures came in at -$2.6 million (Q4 2025), -$950000.0 (Q4 2024), and -$5.0 million (Q4 2023), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Amazon Com 2,551.03 Bn 2,407.94 Bn 171.21 Bn
2 Mercadolibre 82.72 Bn 77.07 Bn 3.86 Bn
3 DoorDash 72.09 Bn 67.22 Bn 2.04 Bn
4 PDD Holdings 62.92 Bn 38.25 Bn 12.81 Bn
5 Ebay 48.30 Bn 44.44 Bn 2.29 Bn
6 Coupang 34.44 Bn 34.35 Bn 2.30 Bn
7 Zkh 14.36 Bn 14.36 Bn 285.30 Mn
8 Wayfair 10.72 Bn 9.65 Bn 880.00 Mn
9 Maplebear 10.27 Bn 9.58 Bn 738.00 Mn
10 Baozun 68.96 Mn -98.13 Mn 243.45 Mn

Historic Data

Download Data
DateValue
Dec 31, 2025 -2.63 Mn
Dec 31, 2025 -2.63 Mn
Dec 31, 2024 -950,000.00
Dec 31, 2024 -950,000.00
Dec 31, 2023 -4.96 Mn
Dec 31, 2023 -4.96 Mn
Dec 31, 2022 -1.91 Mn
Dec 31, 2022 -1.91 Mn