Baozun (BZUN) Amortization of Goodwill (2022 - 2025)
Baozun (BZUN) recorded quarterly Amortization of Goodwill of -$2.6 million in Q4 2025, down 176.84% quarter-over-quarter from -$950000.0 in Q4 2024, and down 176.84% on a YoY basis from $3.4 million in Q4 2024.
Baozun (BZUN) Amortization of Goodwill (2022 - 2025) Analysis & Trends
Baozun's Amortization of Goodwill history runs 4 years deep, the most recent figure standing at -$2.6 million for Q4 2025.
- In Q4 2025, Amortization of Goodwill fell 176.84% year-over-year to -$2.6 million; the TTM figure through Dec 2025 stood at -$10.4 million (changed N/A YoY), while the FY2025 annual figure was $2.6 million, up 176.84% from the prior year.
- Amortization of Goodwill was -$2.6 million for Q4 2025 at Baozun, down from -$950000.0 in the prior quarter.
- In the past five years, Amortization of Goodwill ranged from a high of -$950000.0 in Q4 2024 to a low of -$5.0 million in Q4 2023.
- Historically, Amortization of Goodwill has averaged -$2.6 million across 4 years, with a median of -$2.3 million in 2022.
- The sharpest annual moves came in 2024 and 2025: Amortization of Goodwill surged 80.85% in 2024, then sank 176.84% in 2025.
- A 4-year view of Amortization of Goodwill shows it stood at -$1.9 million in 2022, then sank by 160.09% to -$5.0 million in 2023, then soared by 80.85% to -$950000.0 in 2024, then tumbled by 176.84% to -$2.6 million in 2025.
- The last three Amortization of Goodwill figures came in at -$2.6 million (Q4 2025), -$950000.0 (Q4 2024), and -$5.0 million (Q4 2023), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Amazon Com | 2,551.03 Bn | 2,407.94 Bn | 171.21 Bn |
| 2 | Mercadolibre | 82.72 Bn | 77.07 Bn | 3.86 Bn |
| 3 | DoorDash | 72.09 Bn | 67.22 Bn | 2.04 Bn |
| 4 | PDD Holdings | 62.92 Bn | 38.25 Bn | 12.81 Bn |
| 5 | Ebay | 48.30 Bn | 44.44 Bn | 2.29 Bn |
| 6 | Coupang | 34.44 Bn | 34.35 Bn | 2.30 Bn |
| 7 | Zkh | 14.36 Bn | 14.36 Bn | 285.30 Mn |
| 8 | Wayfair | 10.72 Bn | 9.65 Bn | 880.00 Mn |
| 9 | Maplebear | 10.27 Bn | 9.58 Bn | 738.00 Mn |
| 10 | Baozun | 68.96 Mn | -98.13 Mn | 243.45 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | -2.63 Mn |
| Dec 31, 2025 | -2.63 Mn |
| Dec 31, 2024 | -950,000.00 |
| Dec 31, 2024 | -950,000.00 |
| Dec 31, 2023 | -4.96 Mn |
| Dec 31, 2023 | -4.96 Mn |
| Dec 31, 2022 | -1.91 Mn |
| Dec 31, 2022 | -1.91 Mn |