KPIs & Operating Metrics(New)

Associated Banc (ASB) Goodwill & Intangibles (2016 - 2025)

Associated Banc (ASB) has disclosed Goodwill & Intangibles for 17 consecutive years, with $1.1 billion as the latest value for Q4 2025.

  • Quarterly Goodwill & Intangibles fell 5.04% to $1.1 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $1.1 billion through Dec 2025, down 5.04% year-over-year, with the annual reading at $1.1 billion for FY2025, 5.04% down from the prior year.
  • Goodwill & Intangibles hit $1.1 billion in Q4 2025 for Associated Banc, down from $1.2 billion in the prior quarter.
  • In the past five years, Goodwill & Intangibles ranged from a high of $1.2 billion in Q3 2023 to a low of $33.9 million in Q3 2024.
  • Historically, Goodwill & Intangibles has averaged $887.8 million across 5 years, with a median of $1.2 billion in 2021.
  • Biggest five-year swings in Goodwill & Intangibles: tumbled 97.16% in 2024 and later soared 3414.32% in 2025.
  • Year by year, Goodwill & Intangibles stood at $1.2 billion in 2021, then plummeted by 92.62% to $88.1 million in 2022, then soared by 592.58% to $610.2 million in 2023, then skyrocketed by 94.63% to $1.2 billion in 2024, then fell by 5.04% to $1.1 billion in 2025.
  • Business Quant data shows Goodwill & Intangibles for ASB at $1.1 billion in Q4 2025, $1.2 billion in Q3 2025, and $1.2 billion in Q2 2025.