KPIs & Operating Metrics(New)

Associated Banc (ASB) Goodwill & Intangibles (2016 - 2025)

Historic Goodwill & Intangibles for Associated Banc (ASB) over the last 10 years, with Q3 2025 value amounting to $1.2 billion.

  • Associated Banc's Goodwill & Intangibles rose 26.0% to $1.2 billion in Q3 2025 from the same period last year, while for Sep 2025 it was $1.2 billion, marking a year-over-year increase of 26.0%. This contributed to the annual value of $1.2 billion for FY2024, which is 27.69% up from last year.
  • As of Q3 2025, Associated Banc's Goodwill & Intangibles stood at $1.2 billion, which was up 26.0% from $1.2 billion recorded in Q2 2025.
  • In the past 5 years, Associated Banc's Goodwill & Intangibles registered a high of $1.2 billion during Q3 2023, and its lowest value of $1.2 billion during Q1 2022.
  • Over the past 4 years, Associated Banc's median Goodwill & Intangibles value was $1.2 billion (recorded in 2023), while the average stood at $1.2 billion.
  • Its Goodwill & Intangibles has fluctuated over the past 5 years, first surged by 160.13% in 2023, then plummeted by 59.91% in 2024.
  • Associated Banc's Goodwill & Intangibles (Quarter) stood at $1.2 billion in 2022, then grew by 0.6% to $1.2 billion in 2023, then grew by 0.28% to $1.2 billion in 2024, then dropped by 0.22% to $1.2 billion in 2025.
  • Its Goodwill & Intangibles was $1.2 billion in Q3 2025, compared to $1.2 billion in Q2 2025 and $1.2 billion in Q1 2025.