American Rebel Holdings (AREB) Gross Margin (2016 - 2026)

American Rebel Holdings (AREB) posted quarterly Gross Margin of 19.85% for Q1 2026, down 3136.0% year-over-year from 0.65% in Q1 2025, and down 1698.47% quarter-over-quarter from 1.1% in Q2 2025.

American Rebel Holdings (AREB) Gross Margin (2016 - 2026) Analysis & Trends

American Rebel Holdings (AREB) has reported Gross Margin for 11 consecutive years, with 19.85% the latest figure, recorded in Q1 2026.

  • In Q1 2026, Gross Margin fell 3136.0% year-over-year to 19.85%; the TTM figure through Mar 2026 stood at 6.91% (down 11.0% YoY), while the FY2025 annual figure was 2.08%, down 103.0% from the prior year.
  • Gross Margin retreated to 19.85% in Q1 2026 per AREB's latest filing, from 1.1% in the prior quarter.
  • Across five years, Gross Margin topped out at 37.23% in Q1 2022 and bottomed at 57.87% in Q4 2022.
  • Historically, Gross Margin has averaged 2.79% across 5 years, with a median of 7.48% in 2023.
  • Annual changes were most pronounced in 2022 — Gross Margin tumbled 8912 bps — and 2023, when it jumped 4149 bps.
  • American Rebel Holdings' Gross Margin stood at 57.87% in 2022, then surged by 72 bps to 16.37% in 2023, then sank by 69 bps to 27.68% in 2024, then soared by 96 bps to 1.1% in 2025, then plunged by 1698 bps to 19.85% in 2026.
  • Business Quant data shows AREB's Gross Margin at 19.85% in Q1 2026, 1.1% in Q2 2025, and 11.51% in Q1 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Nike 60.63 Bn 51.60 Bn 5.39 Bn 49.15%
2 Deckers Outdoor 13.33 Bn 11.43 Bn - -
3 Birkenstock Holding 7.60 Bn 6.80 Bn 493.89 Mn 59.05%
4 Crocs 6.44 Bn 6.27 Bn 700.71 Mn 59.41%
5 Steven Madden 3.37 Bn 3.28 Bn 309.66 Mn 46.50%
6 Wolverine World Wide 1.62 Bn 1.46 Bn 235.30 Mn 46.47%
7 Weyco 425.23 Mn 329.76 Mn 43.78 Mn 70.37%
8 Forward Industries 355.01 Mn 355.01 Mn - -
9 Rocky Brands 354.31 Mn 351.69 Mn 60.80 Mn 51.37%
10 American Rebel Holdings 1.85 Mn -496,348.00 -155,975.00 -7.85%

Historic Data

Download Data
DateValue
Jun 30, 2026 -7.85%
Mar 31, 2026 -19.85%
Jun 30, 2025 -1.10%
Mar 31, 2025 11.51%
Dec 31, 2024 -27.68%
Sep 30, 2024 -21.30%
Jun 30, 2024 0.94%
Mar 31, 2024 20.81%
Dec 31, 2023 -16.37%
Sep 30, 2023 7.48%
Jun 30, 2023 18.74%
Mar 31, 2023 36.59%
Dec 31, 2022 -57.87%
Sep 30, 2022 23.84%
Jun 30, 2022 28.82%
Mar 31, 2022 37.23%
Dec 31, 2021 31.26%
Sep 30, 2021 5.17%
Jun 30, 2021 17.19%
Mar 31, 2021 23.23%