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Growth Metrics

Alaska Air (ALK) Goodwill & Intangibles (2016 - 2025)

Alaska Air (ALK) has disclosed Goodwill & Intangibles for 10 consecutive years, with $829.0 million as the latest value for Q3 2025.

  • On a quarterly basis, Goodwill & Intangibles fell 49.73% to $829.0 million in Q3 2025 year-over-year; TTM through Sep 2025 was $829.0 million, a 49.73% decrease, with the full-year FY2024 number at $3.6 billion, up 76.93% from a year prior.
  • Goodwill & Intangibles was $829.0 million for Q3 2025 at Alaska Air, down from $3.6 billion in the prior quarter.
  • In the past five years, Goodwill & Intangibles ranged from a high of $3.6 billion in Q4 2024 to a low of $829.0 million in Q3 2025.
  • A 5-year average of $2.2 billion and a median of $2.0 billion in 2022 define the central range for Goodwill & Intangibles.
  • Peak YoY movement for Goodwill & Intangibles: soared 76.93% in 2024, then plummeted 49.73% in 2025.
  • Alaska Air's Goodwill & Intangibles stood at $2.0 billion in 2021, then decreased by 0.29% to $2.0 billion in 2022, then dropped by 0.25% to $2.0 billion in 2023, then skyrocketed by 76.93% to $3.6 billion in 2024, then tumbled by 76.95% to $829.0 million in 2025.
  • Per Business Quant, the three most recent readings for ALK's Goodwill & Intangibles are $829.0 million (Q3 2025), $3.6 billion (Q2 2025), and $3.6 billion (Q1 2025).