KPIs & Operating Metrics(New)
Growth Metrics

Alaska Air (ALK) Goodwill (2016 - 2025)

Alaska Air (ALK) has disclosed Goodwill for 10 consecutive years, with $2.7 billion as the latest value for Q2 2025.

  • On a quarterly basis, Goodwill rose 33.99% to $2.7 billion in Q2 2025 year-over-year; TTM through Jun 2025 was $2.7 billion, a 33.99% increase, with the full-year FY2024 number at $2.7 billion, up 40.2% from a year prior.
  • Goodwill was $2.7 billion for Q2 2025 at Alaska Air, roughly flat from $2.7 billion in the prior quarter.
  • In the past five years, Goodwill ranged from a high of $2.7 billion in Q4 2024 to a low of $761.0 million in Q3 2024.
  • A 5-year average of $2.1 billion and a median of $2.0 billion in 2023 define the central range for Goodwill.
  • Biggest YoY gain for Goodwill was 40.2% in 2024; the steepest drop was 62.59% in 2024.
  • Alaska Air's Goodwill stood at $2.0 billion in 2021, then decreased by 0.29% to $2.0 billion in 2022, then dropped by 4.66% to $1.9 billion in 2023, then soared by 40.2% to $2.7 billion in 2024, then changed by 0.0% to $2.7 billion in 2025.
  • Per Business Quant, the three most recent readings for ALK's Goodwill are $2.7 billion (Q2 2025), $2.7 billion (Q1 2025), and $2.7 billion (Q4 2024).