KPIs & Operating Metrics(New)
Growth Metrics

Alaska Air (ALK) Goodwill (2016 - 2025)

Alaska Air (ALK) has disclosed Goodwill for 10 consecutive years, with $2.7 billion as the latest value for Q4 2025.

  • Quarterly Goodwill changed 0.04% to $2.7 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $2.7 billion through Dec 2025, changed 0.04% year-over-year, with the annual reading at $2.7 billion for FY2025, 0.04% changed from the prior year.
  • Goodwill for Q4 2025 was $2.7 billion at Alaska Air, roughly flat from $2.7 billion in the prior quarter.
  • The five-year high for Goodwill was $2.7 billion in Q4 2024, with the low at $761.0 million in Q3 2024.
  • Average Goodwill over 5 years is $2.2 billion, with a median of $2.0 billion recorded in 2022.
  • The sharpest move saw Goodwill crashed 62.59% in 2024, then soared 257.82% in 2025.
  • Over 5 years, Goodwill stood at $2.0 billion in 2021, then skyrocketed by 32.09% to $2.7 billion in 2022, then dropped by 28.04% to $1.9 billion in 2023, then skyrocketed by 40.2% to $2.7 billion in 2024, then dropped by 0.04% to $2.7 billion in 2025.
  • According to Business Quant data, Goodwill over the past three periods came in at $2.7 billion, $2.7 billion, and $2.7 billion for Q4 2025, Q3 2025, and Q2 2025 respectively.