Growth Metrics

Advantage Solutions (ADV) Goodwill (2019 - 2025)

Advantage Solutions' Goodwill history spans 7 years, with the latest figure at $438.9 million for Q4 2025.

  • For Q4 2025, Goodwill fell 7.99% year-over-year to $438.9 million; the TTM value through Dec 2025 reached $438.9 million, down 7.99%, while the annual FY2025 figure was $438.9 million, 7.99% down from the prior year.
  • Goodwill for Q4 2025 was $438.9 million at Advantage Solutions, down from $477.0 million in the prior quarter.
  • Across five years, Goodwill topped out at $2.2 billion in Q4 2021 and bottomed at $18.5 million in Q2 2021.
  • The 5-year median for Goodwill is $610.5 million (2024), against an average of $697.1 million.
  • The largest annual shift saw Goodwill crashed 59.75% in 2022 before it soared 1660.4% in 2023.
  • A 5-year view of Goodwill shows it stood at $2.2 billion in 2021, then plummeted by 59.75% to $887.9 million in 2022, then fell by 20.02% to $710.2 million in 2023, then tumbled by 32.83% to $477.0 million in 2024, then dropped by 7.99% to $438.9 million in 2025.
  • Per Business Quant, the three most recent readings for ADV's Goodwill are $438.9 million (Q4 2025), $477.0 million (Q3 2025), and $477.0 million (Q2 2025).