Growth Metrics

Advantage Solutions (ADV) Goodwill (2019 - 2025)

Advantage Solutions (ADV) has disclosed Goodwill for 7 consecutive years, with $438.9 million as the latest value for Q4 2025.

  • Quarterly Goodwill fell 7.99% to $438.9 million in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $438.9 million through Dec 2025, down 7.99% year-over-year, with the annual reading at $438.9 million for FY2025, 7.99% down from the prior year.
  • Goodwill hit $438.9 million in Q4 2025 for Advantage Solutions, down from $477.0 million in the prior quarter.
  • In the past five years, Goodwill ranged from a high of $2.2 billion in Q4 2021 to a low of $18.5 million in Q2 2021.
  • Historically, Goodwill has averaged $762.8 million across 5 years, with a median of $610.5 million in 2024.
  • Biggest five-year swings in Goodwill: plummeted 67.14% in 2022 and later skyrocketed 1660.4% in 2023.
  • Year by year, Goodwill stood at $2.2 billion in 2021, then tumbled by 67.14% to $724.8 million in 2022, then dropped by 2.02% to $710.2 million in 2023, then crashed by 32.83% to $477.0 million in 2024, then decreased by 7.99% to $438.9 million in 2025.
  • Business Quant data shows Goodwill for ADV at $438.9 million in Q4 2025, $477.0 million in Q3 2025, and $477.0 million in Q2 2025.