Trace Wealth Advisors, LLC reported 38 positions worth $35.45M for the quarter ended Jun 30, 2026, up 12.5% on the prior quarter. It opened 6 new positions, added to 3, trimmed 5 and exited 3. Its largest holding is PROCTER & GAMBLE Co at 17% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| GE General Electric Co | +687 | – | $256.75K | 0.724% |
| MS Morgan Stanley | +1,200 | – | $250.85K | 0.708% |
| JPM Jpmorgan Chase & Co | +671 | – | $219.64K | 0.62% |
| NVDA Nvidia Corp | +1,032 | – | $206.49K | 0.583% |
| GEV GE Vernova Inc. | +174 | – | $204.43K | 0.577% |
| GOOG Alphabet Inc. | +255 | +9.2% | $90.10K | 3.01% |
| SNAP Snap Inc | +10.0K | – | $44.40K | 0.125% |
| AMAT Applied Materials Inc | +3 | +0.5% | $2.17K | 1.33% |
| AMZN Amazon Com Inc | +4 | +0.1% | $953.36 | 3.04% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| QCOM Qualcomm Inc | -1,986 | -13.7% | $366.99K | 6.51% |
| PLTR Palantir Technologies Inc. | -1,534 | -100.0% | $224.39K | Exited |
| T At&T Inc. | -7,370 | -100.0% | $213.66K | Exited |
| ZBH Zimmer Biomet Holdings, Inc. | -2,300 | -100.0% | $207.97K | Exited |
| MO Altria Group, Inc. | -580 | -9.4% | $41.73K | 1.14% |
| ABBV AbbVie Inc. | -25 | -1.6% | $6.29K | 1.12% |
| TSM Taiwan Semiconductor Manufacturing Co Ltd | -11 | -1.4% | $5.25K | 1.04% |
| JNJ Johnson & Johnson | -9 | -0.2% | $2.29K | 2.84% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | PG PROCTER & GAMBLE Co | Consumer Staples | 41.0K | $6.01M | 16.95% | 0 | 0.0% | Unchanged | 0% |
| 2 | AAPL Apple Inc. | Technology | 17.6K | $5.11M | 14.4% | 0 | 0.0% | Unchanged | 0% |
| 3 | CAT Caterpillar Inc | Industrials | 2,757 | $2.94M | 8.28% | 0 | 0.0% | Unchanged | 0% |
| 4 | COST Costco Wholesale Corp | Consumer Staples | 2,748 | $2.57M | 7.25% | 0 | 0.0% | Unchanged | 0% |
| 5 | QCOM Qualcomm Inc | Technology | 12.5K | $2.31M | 6.51% | -1,986 | -13.7% | Reduced | 0% |
| 6 | DE Deere & Co | Industrials | 3,160 | $2.00M | 5.65% | 0 | 0.0% | Unchanged | 0% |
| 7 | GOOGL Alphabet Inc. | Technology | 3,274 | $1.17M | 3.3% | 0 | 0.0% | Unchanged | 0% |
| 8 | AMZN Amazon Com Inc | Consumer Discretionary | 4,514 | $1.08M | 3.04% | +4 | +0.1% | Added | 0% |
| 9 | GOOG Alphabet Inc. | Technology | 3,022 | $1.07M | 3.01% | +255 | +9.2% | Added | 0% |
| 10 | JNJ Johnson & Johnson | Healthcare | 3,969 | $1.01M | 2.84% | -9 | -0.2% | Reduced | 0% |
| 11 | CSCO Cisco Systems, Inc. | Technology | 7,671 | $901.04K | 2.54% | 0 | 0.0% | Unchanged | 0% |
| 12 | BRK-B Berkshire Hathaway Inc | Financial Services | 1,347 | $674.03K | 1.9% | 0 | 0.0% | Unchanged | 0% |
| 13 | BX Blackstone Inc. | Financial Services | 5,300 | $623.65K | 1.76% | 0 | 0.0% | Unchanged | 0% |
| 14 | MSFT Microsoft Corp | Technology | 1,631 | $608.40K | 1.72% | 0 | 0.0% | Unchanged | 0% |
| 15 | RTX RTX Corp | Industrials | 3,010 | $571.09K | 1.61% | 0 | 0.0% | Unchanged | 0% |
Tip. Select a row to see that position’s full history at Trace Wealth Advisors.
As of its Q2 2026 13F filing, Trace Wealth Advisors, LLC’s five largest positions were PROCTER & GAMBLE Co (PG) at 17.0%, Apple Inc. (AAPL) at 14.4%, Caterpillar Inc (CAT) at 8.3%, Costco Wholesale Corp (COST) at 7.3%, Qualcomm Inc (QCOM) at 6.5% of the reported portfolio.
Trace Wealth Advisors, LLC reported a 13F portfolio worth $35.45M across 38 positions for Q2 2026. That is up 12.5% from the previous quarter.
Its largest purchases by value were General Electric Co ($256.75K), Morgan Stanley ($250.85K), Jpmorgan Chase & Co ($219.64K). It opened 6 new positions.
Its largest sales by value were Qualcomm Inc ($366.99K), Palantir Technologies Inc. ($224.39K), At&T Inc. ($213.66K). It exited 3 positions entirely.
From the Form 13F-HR reports Trace Wealth Advisors, LLC files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.