Shakespeare Wealth Management, LLC reported 59 positions worth $41.58M for the quarter ended Sep 30, 2026, up 39.0% on the prior quarter. It opened 22 new positions, added to 9, trimmed 11 and exited 3. Its largest holding is Apple Inc. at 9% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| PEP Pepsico Inc | +18.1K | – | $2.30M | 5.53% |
| MSFT Microsoft Corp | +2,373 | – | $1.22M | 2.93% |
| FITB Fifth Third Bancorp | +22.3K | – | $1.13M | 2.71% |
| WFC Wells Fargo & Company | +12.9K | – | $1.03M | 2.48% |
| YUM Yum Brands Inc | +7,421 | – | $1.01M | 2.43% |
| JNJ Johnson & Johnson | +3,704 | – | $980.47K | 2.36% |
| MPC Marathon Petroleum Corp | +1,868 | – | $738.65K | 1.78% |
| PG PROCTER & GAMBLE Co | +4,443 | – | $645.48K | 1.55% |
| BRK-B Berkshire Hathaway Inc | +902 | – | $449.15K | 1.08% |
| KEY Keycorp | +18.1K | – | $363.69K | 0.875% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| HONA Honeywell Aerospace Inc. | -1,091 | -100.0% | $241.20K | Exited |
| UNH Unitedhealth Group Inc | -546 | -100.0% | $226.94K | Exited |
| SNDK Sandisk Corp | -92 | -100.0% | $209.18K | Exited |
| MRK Merck & Co., Inc. | -1,108 | -34.2% | $161.03K | 0.744% |
| PNR PENTAIR plc | -1,100 | -19.5% | $58.29K | 0.58% |
| NVT nVent Electric plc | -253 | -4.3% | $40.57K | 2.17% |
| GOOGL Alphabet Inc. | -100 | -3.0% | $34.41K | 2.71% |
| AMZN Amazon Com Inc | -94 | -4.5% | $23.43K | 1.18% |
| AVGO Broadcom Inc. | -43 | -5.8% | $15.10K | 0.586% |
| BKD Brookdale Senior Living Inc. | -975 | -5.1% | $10.56K | 0.474% |
| Holding | Shares | Trade Value | Weight |
|---|---|---|---|
| PEP Pepsico Inc | +18.1K | $2.30M | 5.53% |
| MSFT Microsoft Corp | +2,373 | $1.22M | 2.93% |
| FITB Fifth Third Bancorp | +22.3K | $1.13M | 2.71% |
| WFC Wells Fargo & Company | +12.9K | $1.03M | 2.48% |
| YUM Yum Brands Inc | +7,421 | $1.01M | 2.43% |
| JNJ Johnson & Johnson | +3,704 | $980.47K | 2.36% |
| MPC Marathon Petroleum Corp | +1,868 | $738.65K | 1.78% |
| PG PROCTER & GAMBLE Co | +4,443 | $645.48K | 1.55% |
| BRK-B Berkshire Hathaway Inc | +902 | $449.15K | 1.08% |
| KEY Keycorp | +18.1K | $363.69K | 0.875% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | AAPL Apple Inc. | Technology | 11.3K | $3.75M | 9.03% | +844 | +8.1% | Added | 0% |
| 2 | WEC Wec Energy Group, Inc. | Utilities | 25.9K | $2.61M | 6.27% | 0 | 0.0% | Unchanged | 0.01% |
| 3 | PEP Pepsico Inc | Consumer Staples | 18.1K | $2.30M | 5.53% | +18.1K | – | New | 0% |
| 4 | JPM Jpmorgan Chase & Co | Financial Services | 5,828 | $1.93M | 4.64% | +7 | +0.1% | Added | 0% |
| 5 | NVDA Nvidia Corp | Technology | 7,605 | $1.74M | 4.18% | +44 | +0.6% | Added | 0% |
| 6 | HBAN Huntington Bancshares Inc | Financial Services | 98.7K | $1.51M | 3.62% | -83 | -0.1% | Reduced | 0% |
| 7 | RTX RTX Corp | Industrials | 7,797 | $1.45M | 3.48% | 0 | 0.0% | Unchanged | 0% |
| 8 | MSFT Microsoft Corp | Technology | 2,373 | $1.22M | 2.93% | +2,373 | – | New | 0% |
| 9 | MAR Marriott International Inc | Consumer Discretionary | 3,388 | $1.21M | 2.9% | +2 | +0.1% | Added | 0% |
| 10 | GOOGL Alphabet Inc. | Technology | 3,280 | $1.13M | 2.71% | -100 | -3.0% | Reduced | 0% |
| 11 | FITB Fifth Third Bancorp | Financial Services | 22.3K | $1.13M | 2.71% | +22.3K | – | New | 0% |
| 12 | PH Parker-Hannifin Corp | Industrials | 1,096 | $1.05M | 2.52% | 0 | 0.0% | Unchanged | 0% |
| 13 | WFC Wells Fargo & Company | Financial Services | 12.9K | $1.03M | 2.48% | +12.9K | – | New | 0% |
| 14 | YUM Yum Brands Inc | Consumer Discretionary | 7,421 | $1.01M | 2.43% | +7,421 | – | New | 0% |
| 15 | JNJ Johnson & Johnson | Healthcare | 3,704 | $980.47K | 2.36% | +3,704 | – | New | 0% |
Tip. Select a row to see that position’s full history at Shakespeare Wealth Management.
As of its Q3 2026 13F filing, Shakespeare Wealth Management, LLC’s five largest positions were Apple Inc. (AAPL) at 9.0%, Wec Energy Group, Inc. (WEC) at 6.3%, Pepsico Inc (PEP) at 5.5%, Jpmorgan Chase & Co (JPM) at 4.6%, Nvidia Corp (NVDA) at 4.2% of the reported portfolio.
Shakespeare Wealth Management, LLC reported a 13F portfolio worth $41.58M across 59 positions for Q3 2026. That is up 39.0% from the previous quarter.
Its largest purchases by value were Pepsico Inc ($2.30M), Microsoft Corp ($1.22M), Fifth Third Bancorp ($1.13M). It opened 22 new positions.
Its largest sales by value were Honeywell Aerospace Inc. ($241.20K), Unitedhealth Group Inc ($226.94K), Sandisk Corp ($209.18K). It exited 3 positions entirely.
From the Form 13F-HR reports Shakespeare Wealth Management, LLC files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.