Proffitt & Goodson Inc reported 193 positions worth $79.61M for the quarter ended Jun 30, 2026, up 14.9% on the prior quarter. It opened 18 new positions, added to 39, trimmed 29 and exited 11. Its largest holding is Nvidia Corp at 8% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| INTC Intel Corp | +6,612 | +2,644.8% | $923.23K | 1.2% |
| NEE Nextera Energy Inc | +9,083 | +2,435.1% | $797.22K | 1.04% |
| CEG Constellation Energy Corp | +2,859 | +4,686.9% | $710.09K | 0.911% |
| NFLX Netflix Inc | +7,629 | – | $544.71K | 0.684% |
| CRM Salesforce, Inc. | +3,239 | – | $507.42K | 0.637% |
| TGT Target Corp | +2,490 | +48.4% | $325.23K | 1.25% |
| BFAM Bright Horizons Family Solutions Inc. | +1,877 | +95.2% | $133.04K | 0.343% |
| MA Mastercard Inc | +257 | +33.9% | $132.00K | 0.655% |
| SPCX Space Exploration Technologies Corp | +626 | – | $106.96K | 0.134% |
| UPS United Parcel Service Inc | +990 | – | $106.43K | 0.134% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| AMZN Amazon Com Inc | -5,735 | -23.3% | $1.37M | 5.65% |
| KVUE Kenvue Inc. | -28.8K | -96.5% | $550.35K | 0.025% |
| QCOM Qualcomm Inc | -2,855 | -48.0% | $527.58K | 0.718% |
| NVDA Nvidia Corp | -2,199 | -6.4% | $440.00K | 8.05% |
| MU Micron Technology Inc | -241 | -6.0% | $278.18K | 5.49% |
| ACN Accenture plc | -984 | -100.0% | $195.12K | Exited |
| JNJ Johnson & Johnson | -658 | -10.5% | $167.11K | 1.79% |
| UNM Unum Group | -1,154 | -100.0% | $84.28K | Exited |
| BAC Bank Of America Corp | -1,463 | -9.2% | $83.36K | 1.04% |
| CVS CVS HEALTH Corp | -730 | -6.0% | $75.52K | 1.48% |
| Holding | Shares | Trade Value | Weight |
|---|---|---|---|
| NFLX Netflix Inc | +7,629 | $544.71K | 0.684% |
| CRM Salesforce, Inc. | +3,239 | $507.42K | 0.637% |
| SPCX Space Exploration Technologies Corp | +626 | $106.96K | 0.134% |
| UPS United Parcel Service Inc | +990 | $106.43K | 0.134% |
| LMT Lockheed Martin Corp | +130 | $66.23K | 0.083% |
| AMD Advanced Micro Devices Inc | +42 | $24.40K | 0.031% |
| LRCX Lam Research Corp | +33 | $14.30K | 0.018% |
| C Citigroup Inc | +98 | $13.72K | 0.017% |
| FDXF FedEx Freight Holding Company, Inc. | +90 | $13.59K | 0.017% |
| BA Boeing Co | +49 | $10.61K | 0.013% |
| Holding | Shares Sold | Trade Value | Prior Weight |
|---|---|---|---|
| ACN Accenture plc | -984 | $195.12K | 0.282% |
| UNM Unum Group | -1,154 | $84.28K | 0.122% |
| ATO Atmos Energy Corp | -367 | $67.79K | 0.098% |
| DD DuPont de Nemours, Inc. | -214 | $29.45K | 0.043% |
| LHX L3Harris Technologies, Inc. | -51 | $17.60K | 0.025% |
| LULU lululemon athletica inc. | -100 | $15.31K | 0.022% |
| PEGA Pegasystems Inc | -250 | $10.64K | 0.015% |
| SAIL SailPoint, Inc. | -600 | $7.94K | 0.011% |
| VERI Veritone, Inc. | -3,000 | $5.91K | <0.01% |
| KLAR Klarna Group plc | -400 | $5.24K | <0.01% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | NVDA Nvidia Corp | Technology | 32.0K | $6.41M | 8.05% | -2,199 | -6.4% | Reduced | 0% |
| 2 | AAPL Apple Inc. | Technology | 21.0K | $6.09M | 7.65% | +318 | +1.5% | Added | 0% |
| 3 | GOOGL Alphabet Inc. | Technology | 12.7K | $4.53M | 5.69% | +204 | +1.6% | Added | 0% |
| 4 | AMZN Amazon Com Inc | Consumer Discretionary | 18.9K | $4.50M | 5.65% | -5,735 | -23.3% | Reduced | 0% |
| 5 | MU Micron Technology Inc | Technology | 3,789 | $4.37M | 5.49% | -241 | -6.0% | Reduced | 0% |
| 6 | MSFT Microsoft Corp | Technology | 11.3K | $4.22M | 5.3% | +206 | +1.9% | Added | 0% |
| 7 | AVGO Broadcom Inc. | Technology | 7,151 | $2.70M | 3.39% | +195 | +2.8% | Added | 0% |
| 8 | CSCO Cisco Systems, Inc. | Technology | 17.6K | $2.07M | 2.6% | -288 | -1.6% | Reduced | 0% |
| 9 | JPM Jpmorgan Chase & Co | Financial Services | 5,642 | $1.85M | 2.32% | -228 | -3.9% | Reduced | 0% |
| 10 | BRK-B Berkshire Hathaway Inc | Financial Services | 3,599 | $1.80M | 2.26% | +38 | +1.1% | Added | 0% |
| 11 | EMR Emerson Electric Co | Industrials | 10.0K | $1.44M | 1.8% | +36 | +0.4% | Added | 0% |
| 12 | JNJ Johnson & Johnson | Healthcare | 5,611 | $1.43M | 1.79% | -658 | -10.5% | Reduced | 0% |
| 13 | NLY Annaly Capital Management Inc | Financial Services | 59.7K | $1.33M | 1.68% | +1,680 | +2.9% | Added | 0.01% |
| 14 | XOM ExxonMobil Holdings Corp | Energy | 8,815 | $1.21M | 1.51% | -203 | -2.3% | Reduced | 0% |
| 15 | CVS CVS HEALTH Corp | Healthcare | 11.4K | $1.18M | 1.48% | -730 | -6.0% | Reduced | 0% |
Tip. Select a row to see that position’s full history at Proffitt & Goodson.
As of its Q2 2026 13F filing, Proffitt & Goodson Inc’s five largest positions were Nvidia Corp (NVDA) at 8.0%, Apple Inc. (AAPL) at 7.6%, Alphabet Inc. (GOOGL) at 5.7%, Amazon Com Inc (AMZN) at 5.7%, Micron Technology Inc (MU) at 5.5% of the reported portfolio.
Proffitt & Goodson Inc reported a 13F portfolio worth $79.61M across 193 positions for Q2 2026. That is up 14.9% from the previous quarter.
Its largest purchases by value were Intel Corp ($923.23K), Nextera Energy Inc ($797.22K), Constellation Energy Corp ($710.09K). It opened 18 new positions.
Its largest sales by value were Amazon Com Inc ($1.37M), Kenvue Inc. ($550.35K), Qualcomm Inc ($527.58K). It exited 11 positions entirely.
From the Form 13F-HR reports Proffitt & Goodson Inc files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.