N.E.W. Advisory Services LLC reported 605 positions worth $162.15M for the quarter ended Jun 30, 2026, up 9.4% on the prior quarter. It opened 91 new positions, added to 187, trimmed 89 and exited 28. Its largest holding is Apple Inc. at 13.2% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| AAPL Apple Inc. | +6,339 | +9.4% | $1.83M | 13.2% |
| BFC Bank First Corp | +10.4K | +170.4% | $1.54M | 1.51% |
| MU Micron Technology Inc | +534 | +54.4% | $616.36K | 1.08% |
| PG PROCTER & GAMBLE Co | +3,162 | +3.4% | $463.68K | 8.63% |
| MSFT Microsoft Corp | +948 | +11.3% | $353.63K | 2.16% |
| TEM Tempus AI, Inc. | +5,269 | +175.7% | $305.23K | 0.295% |
| EIX Edison International | +3,926 | +192.3% | $292.29K | 0.274% |
| GOOG Alphabet Inc. | +300 | +12.0% | $106.01K | 0.61% |
| V Visa Inc. | +272 | +8.6% | $93.32K | 0.723% |
| ORCL Oracle Corp | +632 | +22.9% | $92.63K | 0.306% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| NVDA Nvidia Corp | -7,326 | -28.6% | $1.47M | 2.26% |
| HON Honeywell International Inc | -1,192 | -100.0% | $538.94K | Exited |
| CAT Caterpillar Inc | -349 | -33.7% | $371.91K | 0.451% |
| MRVL Marvell Technology, Inc. | -1,070 | -52.0% | $318.74K | 0.182% |
| BRK-B Berkshire Hathaway Inc | -603 | -1.5% | $301.74K | 12.25% |
| UPS United Parcel Service Inc | -1,624 | -12.6% | $174.58K | 0.75% |
| WAB Westinghouse Air Brake Technologies Corp | -610 | -99.2% | $166.04K | <0.01% |
| AXP American Express Co | -400 | -40.2% | $135.34K | 0.124% |
| BKNG Booking Holdings Inc. | -747 | -99.6% | $133.22K | <0.01% |
| LHX L3Harris Technologies, Inc. | -385 | -100.0% | $132.88K | Exited |
| Holding | Shares | Trade Value | Weight |
|---|---|---|---|
| AEE Ameren Corp | +511 | $57.76K | 0.036% |
| NDAQ Nasdaq, Inc. | +309 | $24.36K | 0.015% |
| LIN Linde Plc | +46 | $23.92K | 0.015% |
| OMC Omnicom Group Inc. | +265 | $19.30K | 0.012% |
| VMRK Vivmark Residential | +264 | $17.93K | 0.011% |
| SYM Symbotic Inc. | +381 | $17.13K | 0.011% |
| RSG Republic Services, Inc. | +74 | $15.77K | <0.01% |
| RBLX Roblox Corp | +200 | $10.88K | <0.01% |
| NI Nisource Inc. | +215 | $10.22K | <0.01% |
| DBC Invesco DB Commodity Index Tracking Fund | +300 | $8.00K | <0.01% |
| Holding | Shares Sold | Trade Value | Prior Weight |
|---|---|---|---|
| HON Honeywell International Inc | -1,192 | $538.94K | 0.364% |
| LHX L3Harris Technologies, Inc. | -385 | $132.88K | 0.09% |
| HUM Humana Inc | -560 | $97.10K | 0.066% |
| CBOE Cboe Global Markets, Inc. | -222 | $62.40K | 0.042% |
| EXR Extra Space Storage Inc. | -302 | $39.60K | 0.027% |
| CCL Carnival Corp Ltd. | -724 | $18.74K | 0.013% |
| S SentinelOne, Inc. | -1,355 | $17.45K | 0.012% |
| DD DuPont de Nemours, Inc. | -98 | $13.51K | <0.01% |
| JKHY Jack Henry & Associates Inc | -82 | $12.96K | <0.01% |
| LWLG Lightwave Logic, Inc. | -1,250 | $8.79K | <0.01% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | AAPL Apple Inc. | Technology | 74.0K | $21.41M | 13.2% | +6,339 | +9.4% | Added | 0% |
| 2 | BRK-B Berkshire Hathaway Inc | Financial Services | 39.7K | $19.87M | 12.25% | -603 | -1.5% | Reduced | 0% |
| 3 | PG PROCTER & GAMBLE Co | Consumer Staples | 95.5K | $14.00M | 8.63% | +3,162 | +3.4% | Added | 0% |
| 4 | NIC Nicolet Bankshares Inc | Financial Services | 38.6K | $6.38M | 3.93% | -509 | -1.3% | Reduced | 0.18% |
| 5 | AMZN Amazon Com Inc | Consumer Discretionary | 25.3K | $6.04M | 3.73% | -101 | -0.4% | Reduced | 0% |
| 6 | WEC Wec Energy Group, Inc. | Utilities | 42.3K | $4.94M | 3.05% | -88 | -0.2% | Reduced | 0.01% |
| 7 | IBM International Business Machines Corp | Technology | 17.2K | $4.84M | 2.98% | -463 | -2.6% | Reduced | 0% |
| 8 | NVDA Nvidia Corp | Technology | 18.3K | $3.66M | 2.26% | -7,326 | -28.6% | Reduced | 0% |
| 9 | MSFT Microsoft Corp | Technology | 9,373 | $3.50M | 2.16% | +948 | +11.3% | Added | 0% |
| 10 | JPM Jpmorgan Chase & Co | Financial Services | 9,356 | $3.06M | 1.89% | +72 | +0.8% | Added | 0% |
| 11 | PLTR Palantir Technologies Inc. | Technology | 25.1K | $2.92M | 1.8% | +161 | +0.6% | Added | 0% |
| 12 | WFC Wells Fargo & Company | Financial Services | 29.8K | $2.46M | 1.52% | -166 | -0.6% | Reduced | 0% |
| 13 | BFC Bank First Corp | Financial Services | 16.5K | $2.45M | 1.51% | +10.4K | +170.4% | Added | 0.15% |
| 14 | WMT Walmart Inc. | Consumer Staples | 20.0K | $2.26M | 1.4% | -491 | -2.4% | Reduced | 0% |
| 15 | MU Micron Technology Inc | Technology | 1,515 | $1.75M | 1.08% | +534 | +54.4% | Added | 0% |
Tip. Select a row to see that position’s full history at N.E.W. Advisory Services.
As of its Q2 2026 13F filing, N.E.W. Advisory Services LLC’s five largest positions were Apple Inc. (AAPL) at 13.2%, Berkshire Hathaway Inc (BRK-B) at 12.3%, PROCTER & GAMBLE Co (PG) at 8.6%, Nicolet Bankshares Inc (NIC) at 3.9%, Amazon Com Inc (AMZN) at 3.7% of the reported portfolio.
N.E.W. Advisory Services LLC reported a 13F portfolio worth $162.15M across 605 positions for Q2 2026. That is up 9.4% from the previous quarter.
Its largest purchases by value were Apple Inc. ($1.83M), Bank First Corp ($1.54M), Micron Technology Inc ($616.36K). It opened 91 new positions.
Its largest sales by value were Nvidia Corp ($1.47M), Honeywell International Inc ($538.94K), Caterpillar Inc ($371.91K). It exited 28 positions entirely.
From the Form 13F-HR reports N.E.W. Advisory Services LLC files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.