Lakeshore Financial Planning, Inc. reported 56 positions worth $50.67M for the quarter ended Sep 30, 2026, up 8.1% on the prior quarter. It opened 4 new positions, added to 31, trimmed 10 and exited 5. Its largest holding is Apple Inc. at 24.6% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| RXT Rackspace Technology, Inc. | +188.5K | +290.0% | $702.16K | 1.86% |
| T At&T Inc. | +14.1K | – | $343.45K | 0.678% |
| MPC Marathon Petroleum Corp | +735 | – | $290.71K | 0.574% |
| MRK Merck & Co., Inc. | +1,485 | – | $215.79K | 0.426% |
| TGT Target Corp | +1,336 | – | $209.35K | 0.413% |
| AMKR Amkor Technology, Inc. | +3,417 | +113.9% | $178.98K | 0.663% |
| SOFI SoFi Technologies, Inc. | +10.0K | +12.8% | $157.28K | 2.74% |
| SO Southern Co | +1,752 | +20.9% | $145.21K | 1.66% |
| META Meta Platforms, Inc. | +102 | +16.8% | $73.97K | 1.01% |
| GOOG Alphabet Inc. | +195 | +5.3% | $66.45K | 2.62% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| XOM ExxonMobil Holdings Corp | -4,700 | -100.0% | $642.64K | Exited |
| SYM Symbotic Inc. | -7,803 | -100.0% | $350.75K | Exited |
| NFLX Netflix Inc | -3,980 | -50.0% | $276.93K | 0.548% |
| PNW Pinnacle West Capital Corp | -2,121 | -100.0% | $226.95K | Exited |
| FLEX Flex Ltd. | -1,400 | -100.0% | $226.90K | Exited |
| UNH Unitedhealth Group Inc | -530 | -100.0% | $220.69K | Exited |
| AAPL Apple Inc. | -104 | -0.3% | $34.63K | 24.6% |
| PG PROCTER & GAMBLE Co | -160 | -5.7% | $23.24K | 0.758% |
| DIS Walt Disney Co | -136 | -6.2% | $14.27K | 0.424% |
| KO Coca Cola Co | -121 | -1.2% | $10.41K | 1.74% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | AAPL Apple Inc. | Technology | 37.4K | $12.47M | 24.6% | -104 | -0.3% | Reduced | 0% |
| 2 | MSFT Microsoft Corp | Technology | 21.4K | $10.98M | 21.66% | +126 | +0.6% | Added | 0% |
| 3 | JPM Jpmorgan Chase & Co | Financial Services | 11.4K | $3.78M | 7.45% | +48 | +0.4% | Added | 0% |
| 4 | SOFI SoFi Technologies, Inc. | Financial Services | 88.4K | $1.39M | 2.74% | +10.0K | +12.8% | Added | 0.01% |
| 5 | GOOG Alphabet Inc. | Technology | 3,890 | $1.33M | 2.62% | +195 | +5.3% | Added | 0% |
| 6 | NVDA Nvidia Corp | Technology | 4,440 | $1.01M | 2% | +97 | +2.2% | Added | 0% |
| 7 | FITB Fifth Third Bancorp | Financial Services | 19.6K | $993.19K | 1.96% | -53 | -0.3% | Reduced | 0% |
| 8 | RXT Rackspace Technology, Inc. | Technology | 253.5K | $944.29K | 1.86% | +188.5K | +290.0% | Added | 0.1% |
| 9 | KO Coca Cola Co | Consumer Staples | 10.3K | $882.69K | 1.74% | -121 | -1.2% | Reduced | 0% |
| 10 | AMZN Amazon Com Inc | Consumer Discretionary | 3,393 | $845.37K | 1.67% | +70 | +2.1% | Added | 0% |
| 11 | SO Southern Co | Utilities | 10.1K | $840.29K | 1.66% | +1,752 | +20.9% | Added | 0% |
| 12 | DTE Dte Energy Co | Utilities | 6,024 | $733.69K | 1.45% | +1 | +0.0% | Added | 0% |
| 13 | COST Costco Wholesale Corp | Consumer Staples | 597 | $543.03K | 1.07% | +11 | +1.9% | Added | 0% |
| 14 | MCD Mcdonalds Corp | Consumer Discretionary | 2,249 | $519.39K | 1.03% | 0 | 0.0% | Unchanged | 0% |
| 15 | JNJ Johnson & Johnson | Healthcare | 1,944 | $514.59K | 1.02% | -11 | -0.6% | Reduced | 0% |
Tip. Select a row to see that position’s full history at Lakeshore Financial Planning.
As of its Q3 2026 13F filing, Lakeshore Financial Planning, Inc.’s five largest positions were Apple Inc. (AAPL) at 24.6%, Microsoft Corp (MSFT) at 21.7%, Jpmorgan Chase & Co (JPM) at 7.5%, SoFi Technologies, Inc. (SOFI) at 2.7%, Alphabet Inc. (GOOG) at 2.6% of the reported portfolio.
Lakeshore Financial Planning, Inc. reported a 13F portfolio worth $50.67M across 56 positions for Q3 2026. That is up 8.1% from the previous quarter.
Its largest purchases by value were Rackspace Technology, Inc. ($702.16K), At&T Inc. ($343.45K), Marathon Petroleum Corp ($290.71K). It opened 4 new positions.
Its largest sales by value were ExxonMobil Holdings Corp ($642.64K), Symbotic Inc. ($350.75K), Netflix Inc ($276.93K). It exited 5 positions entirely.
From the Form 13F-HR reports Lakeshore Financial Planning, Inc. files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.