Friday Financial reported 39 positions worth $34.49M for the quarter ended Sep 30, 2026, up 24.7% on the prior quarter. It opened 10 new positions, added to 26, trimmed 1 and exited 2. Its largest holding is Apple Inc. at 23.6% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| AAPL Apple Inc. | +4,250 | +20.8% | $1.40M | 23.61% |
| MSFT Microsoft Corp | +2,512 | +222.9% | $1.29M | 5.41% |
| NVDA Nvidia Corp | +2,031 | +41.5% | $468.89K | 4.63% |
| XOM ExxonMobil Holdings Corp | +1,744 | – | $285.77K | 0.828% |
| MRK Merck & Co., Inc. | +1,831 | – | $263.32K | 0.763% |
| AMD Advanced Micro Devices Inc | +424 | +84.5% | $261.07K | 1.65% |
| CVX Chevron Corp | +1,254 | – | $259.70K | 0.753% |
| META Meta Platforms, Inc. | +354 | – | $257.12K | 0.745% |
| LLY ELI LILLY & Co | +218 | – | $250.90K | 0.727% |
| CMI Cummins Inc | +474 | – | $245.06K | 0.71% |
| Holding | Shares | Trade Value | Weight |
|---|---|---|---|
| XOM ExxonMobil Holdings Corp | +1,744 | $285.77K | 0.828% |
| MRK Merck & Co., Inc. | +1,831 | $263.32K | 0.763% |
| CVX Chevron Corp | +1,254 | $259.70K | 0.753% |
| META Meta Platforms, Inc. | +354 | $257.12K | 0.745% |
| LLY ELI LILLY & Co | +218 | $250.90K | 0.727% |
| CMI Cummins Inc | +474 | $245.06K | 0.71% |
| PFE Pfizer Inc | +7,906 | $222.33K | 0.645% |
| ABBV AbbVie Inc. | +840 | $218.34K | 0.633% |
| ORCL Oracle Corp | +1,534 | $211.80K | 0.614% |
| AMGN Amgen Inc | +510 | $207.71K | 0.602% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | AAPL Apple Inc. | Technology | 24.7K | $8.14M | 23.61% | +4,250 | +20.8% | Added | 0% |
| 2 | UMBF Umb Financial Corp | Financial Services | 27.5K | $3.57M | 10.36% | +87 | +0.3% | Added | 0.04% |
| 3 | DE Deere & Co | Industrials | 3,023 | $2.02M | 5.85% | +64 | +2.2% | Added | 0% |
| 4 | IBIT iShares Bitcoin Trust ETF | Others | 41.7K | $2.00M | 5.79% | -5,960 | -12.5% | Reduced | 0% |
| 5 | MSFT Microsoft Corp | Technology | 3,639 | $1.87M | 5.41% | +2,512 | +222.9% | Added | 0% |
| 6 | TSLA Tesla, Inc. | Consumer Discretionary | 4,856 | $1.72M | 4.99% | +373 | +8.3% | Added | 0% |
| 7 | NVDA Nvidia Corp | Technology | 6,922 | $1.60M | 4.63% | +2,031 | +41.5% | Added | 0% |
| 8 | PWR Quanta Services, Inc. | Industrials | 1,819 | $1.21M | 3.49% | 0 | 0.0% | Unchanged | 0% |
| 9 | JPM Jpmorgan Chase & Co | Financial Services | 2,931 | $976.46K | 2.83% | +190 | +6.9% | Added | 0% |
| 10 | WMT Walmart Inc. | Consumer Staples | 7,642 | $796.76K | 2.31% | +131 | +1.7% | Added | 0% |
| 11 | AVGO Broadcom Inc. | Technology | 2,290 | $786.94K | 2.28% | +397 | +21.0% | Added | 0% |
| 12 | AMZN Amazon Com Inc | Consumer Discretionary | 3,024 | $750.65K | 2.18% | +960 | +46.5% | Added | 0% |
| 13 | BRK-B Berkshire Hathaway Inc | Financial Services | 1,282 | $641.64K | 1.86% | +78 | +6.5% | Added | 0% |
| 14 | GOOG Alphabet Inc. | Technology | 1,887 | $632.01K | 1.83% | +212 | +12.7% | Added | 0% |
| 15 | SNDK Sandisk Corp | Technology | 339 | $606.03K | 1.76% | +6 | +1.8% | Added | 0% |
Tip. Select a row to see that position’s full history at Friday Financial.
As of its Q3 2026 13F filing, Friday Financial’s five largest positions were Apple Inc. (AAPL) at 23.6%, Umb Financial Corp (UMBF) at 10.4%, Deere & Co (DE) at 5.8%, iShares Bitcoin Trust ETF (IBIT) at 5.8%, Microsoft Corp (MSFT) at 5.4% of the reported portfolio.
Friday Financial reported a 13F portfolio worth $34.49M across 39 positions for Q3 2026. That is up 24.7% from the previous quarter.
Its largest purchases by value were Apple Inc. ($1.40M), Microsoft Corp ($1.29M), Nvidia Corp ($468.89K). It opened 10 new positions.
Its largest sales by value were iShares Bitcoin Trust ETF ($285.84K), Goldman Sachs Physical Gold ETF ($270.93K), Wec Energy Group, Inc. ($228.89K). It exited 2 positions entirely.
From the Form 13F-HR reports Friday Financial files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.