Fluent Financial, LLC reported 18 positions worth $24.41M for the quarter ended Sep 30, 2026, down 50.8% on the prior quarter. It opened 6 new positions, added to 7, trimmed 3 and exited 20. Its largest holding is Walmart Inc. at 18.1% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| WMT Walmart Inc. | +42.5K | – | $4.42M | 18.11% |
| OXY Occidental Petroleum Corp | +34.4K | – | $1.90M | 7.8% |
| WFC Wells Fargo & Company | +23.1K | – | $1.85M | 7.56% |
| DG Dollar General Corp | +12.0K | – | $1.44M | 5.88% |
| C Citigroup Inc | +10.7K | – | $1.39M | 5.69% |
| INVA Innoviva, Inc. | +62.2K | – | $1.32M | 5.4% |
| MCD Mcdonalds Corp | +2,215 | +50.5% | $511.53K | 6.25% |
| PG PROCTER & GAMBLE Co | +1,623 | +17.2% | $235.79K | 6.6% |
| MKC Mccormick & Co Inc | +3,689 | +13.1% | $171.17K | 6.05% |
| KHC Kraft Heinz Co | +6,371 | +10.9% | $144.75K | 6.04% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| MSFT Microsoft Corp | -13.7K | -95.3% | $7.03M | 1.43% |
| PAYX Paychex Inc | -27.7K | -100.0% | $2.72M | Exited |
| UPS United Parcel Service Inc | -24.4K | -100.0% | $2.62M | Exited |
| ADBE Adobe Inc. | -12.8K | -100.0% | $2.62M | Exited |
| NOW ServiceNow, Inc. | -24.7K | -100.0% | $2.45M | Exited |
| PAYC Paycom Software, Inc. | -19.4K | -100.0% | $2.44M | Exited |
| CRM Salesforce, Inc. | -14.5K | -100.0% | $2.26M | Exited |
| WDAY Workday, Inc. | -18.4K | -100.0% | $2.25M | Exited |
| MORN Morningstar, Inc. | -14.4K | -100.0% | $2.24M | Exited |
| TEAM Atlassian Corp | -28.8K | -100.0% | $2.24M | Exited |
| Holding | Shares Sold | Trade Value | Prior Weight |
|---|---|---|---|
| PAYX Paychex Inc | -27.7K | $2.72M | 5.48% |
| UPS United Parcel Service Inc | -24.4K | $2.62M | 5.28% |
| ADBE Adobe Inc. | -12.8K | $2.62M | 5.27% |
| NOW ServiceNow, Inc. | -24.7K | $2.45M | 4.94% |
| PAYC Paycom Software, Inc. | -19.4K | $2.44M | 4.91% |
| CRM Salesforce, Inc. | -14.5K | $2.26M | 4.56% |
| WDAY Workday, Inc. | -18.4K | $2.25M | 4.53% |
| MORN Morningstar, Inc. | -14.4K | $2.24M | 4.51% |
| TEAM Atlassian Corp | -28.8K | $2.24M | 4.51% |
| COLM Columbia Sportswear Co | -28.1K | $1.74M | 3.5% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | WMT Walmart Inc. | Consumer Staples | 42.5K | $4.42M | 18.11% | +42.5K | – | New | 0% |
| 2 | ECL Ecolab Inc. | Industrials | 7,977 | $2.19M | 8.97% | 0 | 0.0% | Unchanged | 0% |
| 3 | OXY Occidental Petroleum Corp | Energy | 34.4K | $1.90M | 7.8% | +34.4K | – | New | 0% |
| 4 | WFC Wells Fargo & Company | Financial Services | 23.1K | $1.85M | 7.56% | +23.1K | – | New | 0% |
| 5 | PG PROCTER & GAMBLE Co | Consumer Staples | 11.1K | $1.61M | 6.6% | +1,623 | +17.2% | Added | 0% |
| 6 | MCD Mcdonalds Corp | Consumer Discretionary | 6,604 | $1.53M | 6.25% | +2,215 | +50.5% | Added | 0% |
| 7 | MKC Mccormick & Co Inc | Consumer Staples | 31.8K | $1.48M | 6.05% | +3,689 | +13.1% | Added | 0.01% |
| 8 | KHC Kraft Heinz Co | Consumer Staples | 64.9K | $1.47M | 6.04% | +6,371 | +10.9% | Added | 0.01% |
| 9 | DG Dollar General Corp | Consumer Staples | 12.0K | $1.44M | 5.88% | +12.0K | – | New | 0.01% |
| 10 | C Citigroup Inc | Others | 10.7K | $1.39M | 5.69% | +10.7K | – | New | 0% |
| 11 | INVA Innoviva, Inc. | Healthcare | 62.2K | $1.32M | 5.4% | +62.2K | – | New | 0.08% |
| 12 | CTAS Cintas Corp | Industrials | 5,248 | $1.02M | 4.19% | +138 | +2.7% | Added | 0% |
| 13 | AAPL Apple Inc. | Technology | 2,665 | $887.62K | 3.64% | +281 | +11.8% | Added | 0% |
| 14 | XOM ExxonMobil Holdings Corp | Energy | 4,583 | $745.90K | 3.06% | -214 | -4.5% | Reduced | 0% |
| 15 | GOOG Alphabet Inc. | Technology | 1,104 | $376.18K | 1.54% | +287 | +35.1% | Added | 0% |
Tip. Select a row to see that position’s full history at Fluent Financial.
As of its Q3 2026 13F filing, Fluent Financial, LLC’s five largest positions were Walmart Inc. (WMT) at 18.1%, Ecolab Inc. (ECL) at 9.0%, Occidental Petroleum Corp (OXY) at 7.8%, Wells Fargo & Company (WFC) at 7.6%, PROCTER & GAMBLE Co (PG) at 6.6% of the reported portfolio.
Fluent Financial, LLC reported a 13F portfolio worth $24.41M across 18 positions for Q3 2026. That is down 50.8% from the previous quarter.
Its largest purchases by value were Walmart Inc. ($4.42M), Occidental Petroleum Corp ($1.90M), Wells Fargo & Company ($1.85M). It opened 6 new positions.
Its largest sales by value were Microsoft Corp ($7.03M), Paychex Inc ($2.72M), United Parcel Service Inc ($2.62M). It exited 20 positions entirely.
From the Form 13F-HR reports Fluent Financial, LLC files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.