Elser Financial Planning, Inc reported 59 positions worth $1.38B for the quarter ended Sep 30, 2026, down 1.9% on the prior quarter. It opened 4 new positions, added to 41, trimmed 8 and exited 3. Its largest holding is Merchants Bancorp at 95.1% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| APO Apollo Global Management, Inc. | +4,800 | +101.1% | $404.64K | 0.058% |
| LLY ELI LILLY & Co | +252 | +1.3% | $291.58K | 1.61% |
| MRNA Moderna, Inc. | +1,335 | – | $257.08K | 0.019% |
| ABT Abbott Laboratories | +2,209 | – | $218.32K | 0.016% |
| GDDY GoDaddy Inc. | +5,525 | – | $211.94K | 0.015% |
| ANF Abercrombie & Fitch Co | +1,001 | – | $203.79K | 0.015% |
| AAPL Apple Inc. | +269 | +1.0% | $89.58K | 0.627% |
| MSFT Microsoft Corp | +157 | +3.1% | $80.53K | 0.196% |
| AN Autonation, Inc. | +232 | +3.4% | $57.80K | 0.126% |
| NVDA Nvidia Corp | +172 | +1.6% | $39.28K | 0.181% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| MBIN Merchants Bancorp | -11.3K | 0.0% | $553.15K | 95.05% |
| XOM ExxonMobil Holdings Corp | -3,184 | -100.0% | $435.26K | Exited |
| HD Home Depot, Inc. | -675 | -100.0% | $238.06K | Exited |
| PWR Quanta Services, Inc. | -302 | -100.0% | $217.45K | Exited |
| COST Costco Wholesale Corp | -106 | -4.7% | $96.50K | 0.143% |
| LOW Lowes Companies Inc | -73 | -4.0% | $13.45K | 0.023% |
| XYZ Block, Inc. | -94 | -3.8% | $8.45K | 0.015% |
| MCD Mcdonalds Corp | -25 | -2.7% | $5.77K | 0.015% |
| ORCL Oracle Corp | -22 | -0.5% | $3.02K | 0.045% |
| SYK Stryker Corp | -7 | -0.6% | $1.93K | 0.025% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | MBIN Merchants Bancorp | Financial Services | 26.80M | $1.31B | 95.05% | -11.3K | 0.0% | Reduced | 58.33% |
| 2 | LLY ELI LILLY & Co | Healthcare | 19.3K | $22.28M | 1.61% | +252 | +1.3% | Added | 0% |
| 3 | AAPL Apple Inc. | Technology | 26.0K | $8.66M | 0.627% | +269 | +1.0% | Added | 0% |
| 4 | MSFT Microsoft Corp | Technology | 5,266 | $2.70M | 0.196% | +157 | +3.1% | Added | 0% |
| 5 | NVDA Nvidia Corp | Technology | 10.9K | $2.50M | 0.181% | +172 | +1.6% | Added | 0% |
| 6 | JPM Jpmorgan Chase & Co | Financial Services | 7,282 | $2.41M | 0.175% | +77 | +1.1% | Added | 0% |
| 7 | JNJ Johnson & Johnson | Healthcare | 8,588 | $2.27M | 0.165% | +44 | +0.5% | Added | 0% |
| 8 | COST Costco Wholesale Corp | Consumer Staples | 2,162 | $1.97M | 0.143% | -106 | -4.7% | Reduced | 0% |
| 9 | BRO Brown & Brown, Inc. | Financial Services | 29.6K | $1.80M | 0.13% | +55 | +0.2% | Added | 0.01% |
| 10 | AN Autonation, Inc. | Consumer Discretionary | 6,964 | $1.74M | 0.126% | +232 | +3.4% | Added | 0.02% |
| 11 | GOOGL Alphabet Inc. | Technology | 4,406 | $1.52M | 0.11% | +96 | +2.2% | Added | 0% |
| 12 | NVS Novartis Ag | Healthcare | 8,978 | $1.28M | 0.093% | 0 | 0.0% | Unchanged | 0% |
| 13 | MU Micron Technology Inc | Technology | 1,052 | $1.12M | 0.081% | +29 | +2.8% | Added | 0% |
| 14 | UNP Union Pacific Corp | Industrials | 3,738 | $1.02M | 0.074% | +17 | +0.5% | Added | 0% |
| 15 | APO Apollo Global Management, Inc. | Financial Services | 9,547 | $804.81K | 0.058% | +4,800 | +101.1% | Added | 0% |
Tip. Select a row to see that position’s full history at Elser Financial Planning.
As of its Q3 2026 13F filing, Elser Financial Planning, Inc’s five largest positions were Merchants Bancorp (MBIN) at 95.1%, ELI LILLY & Co (LLY) at 1.6%, Apple Inc. (AAPL) at 0.6%, Microsoft Corp (MSFT) at 0.2%, Nvidia Corp (NVDA) at 0.2% of the reported portfolio.
Elser Financial Planning, Inc reported a 13F portfolio worth $1.38B across 59 positions for Q3 2026. That is down 1.9% from the previous quarter.
Its largest purchases by value were Apollo Global Management, Inc. ($404.64K), ELI LILLY & Co ($291.58K), Moderna, Inc. ($257.08K). It opened 4 new positions.
Its largest sales by value were Merchants Bancorp ($553.15K), ExxonMobil Holdings Corp ($435.26K), Home Depot, Inc. ($238.06K). It exited 3 positions entirely.
From the Form 13F-HR reports Elser Financial Planning, Inc files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.